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Marketing Position

Marketing Manager – Customer Nurturing Programs

Apply for this Position

Apply for this job at http://www.profileseasy.com/readytalk. Please submit your resume when requested at the end of the application process.

Job Description

We are looking for a Marketing Manager to design, manage and measure customer nurturing programs to increase retention, loyalty, advocacy and expansion of ReadyTalk products and services. This Marketing position will work closely with the Client Services team.

Requirements

  • Bachelor’s Degree
  • 3-5 years of experience in Marketing. High tech and B to B marketing environment is a PLUS
  • Direct experience in developing and managing customer nurturing (retention, up-sell, loyalty, advocacy and referral) programs
  • Proficient in Microsoft Word, Outlook, Excel and PowerPoint
  • Comfortable with learning new technologies (i.e. CRM, MA software, etc)
  • Capacity to effectively self -manage
  • Ability to work in a team atmosphere
  • Strong attention to detail and solid project management experience

Duties

  • Design nurturing campaigns to promote effective customer communication, retention, up-sell, advocacy, loyalty and referrals based on customer segments or key (strategic) accounts
  • Responsible for end-to-end nurture campaign design, project management and implementation
  • Integrate web seminar series to promote customer retention, loyalty and advocacy
  • Manage the logistics of multiple campaigns at one time
  • Track and communicate ongoing campaign performance metrics
  • Build programs that integrate the campaigns into account management process
  • Define and manage budget for each campaign and deliver the campaigns within a specified timeline
  • Work with account management and marketing to continually brainstorm new campaign ideas, prioritize, create and implement based on account management account priorities and key objectives
  • Provide other marketing related support to the Client Services team as needed
  • Develop and implement customer surveys

Skills

  • Strong leadership qualities
  • Excellent project management skills
  • Solid verbal and written communications skills
  • Effective time-management, planning and organization skills
  • Aptitude to effectively prioritize and complete multiple tasks
  • Capable of working collaboratively with others
  • Ability to think and adapt in an ever changing environment
  • Proven talent to deliver high-quality, results based work

Apply for this Position

Apply for this job at http://www.profileseasy.com/readytalk. Please submit your resume when requested at the end of the application process.