“Competing against the likes of Microsoft and Cisco requires ReadyTalk’s software developers to continually improve its technology. The Kings say they have an edge over such giants because ReadyTalk carefully hires customer service employees who want to make sure the service works for clients.

That’s a key for a business in which a glitch or a misunderstanding of how to use the service can quickly turn a key web conference presentation into a disaster.

“ReadyTalk’s attentiveness to customers explains a lot of its success,” said Paul Jerde, director of the Deming Center for Entrepreneurship at the University of Colorado’s Leeds School of Business.

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