Andy Goodman’s Seminar on Storytelling

May 24th, 2007 by Mike McKinnon

Andy Goodman spoke today for our Web Seminar Series. He talked about the power of storytelling as a means to capture attention, engage an audience, and motivate them to act. Storytelling appeals to the emotional center of people and evokes powerful feelings beyond what a report or data can incite. By using narration, you can improve the way you attract clients (or donors), recruit staff, and maintain a strong organizational culture.

You can listen to the full recording of Andy Goodman or any other of our past events here.

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This entry was posted on Thursday, May 24th, 2007 at 4:03 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Andy Goodman’s Seminar on Storytelling”

  1. Does Your Nonprofit Have a Story-Telling Culture? | Aurora Grants Says:
    January 1st, 2011 at 10:27 pm

    [...] are necessary for “Building a Story-Telling Culture”, we recommend watching his free, hour-long web seminar on storytelling.) Then, tell them in as many ways and as many places as you [...]

  2. Nonprofit Storytelling Resources — Storytelling for Nonprofit Marketing and Fundraising Says:
    August 20th, 2011 at 8:59 pm

    [...] Storytelling: Your Most Powerful Communications Tool – A  webinar with slides. [...]

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