ReadyTalk

Meet with Confidence

Less Work, Better Results: Use Marketing Automation to Your Advantage

Posted by Brandon Hess on
Share this Post:

Using Marketing Automation to Your Advantage 

 

After broadcasting a webinar and recording it, promoting it and encouraging people to watch the recording becomes the next steps for a marketer. Marketers promote videos using both inbound and outbound strategies for maximum effect. Obviously you can start by uploading the video to your company’s website, but take it a step further and direct people to your landing page. Send out a URL through outbound mediums to inform people of the webinar or use it in a nurturing campaign. Your webinars should be targeting toward specific audiences, so employ multiple ways to promote to those audiences.Marketing Solutions

Utilize the webinar to your company’s advantage by uploading it through a video service such as Wistia or Vidyard. These services allow you to use marketing automation that can track valuable information about a prospect. While broadcasting your video is a solid first step, maximize the information you obtain from that broadcast by collecting email address and lead generation data.

By uploading your webinar into Wistia or Vidyard, your chances of gaining potential prospects or contacts increases immensely without you having to do extra work. The video service does your work for you: allowing you to collect email addresses of viewers. It is up to you, the marketer, to decide at what point in the recording you would like to collect information of the viewer. The video services provide you with the options of obtaining it before, during or after the video finishes. Playing the first part of the video before asking viewers to enter an email address in order to continue serves as an excellent tactic because it allows you to see who was interested in the video, and it gives the viewer a slight preview of the quality information still to come. 

Marketing automation light bulb

Beyond providing a place to collect email addresses, automation services also keep records of which videos people are watching along with which webpages they are visiting. By tracking this information combined with noticing how much of a video a person actually watches, automation possess the capability of configuring a lead score. When it comes time to analyze the data that the automation provided you with, pay attention as to whether a person produced a high lead score and whether or not they watched the entire video. If that person seems promising, either send them over to your sales team to close the deal or enter them into a nurturing track by sending them videos related to that particular topic.

You spend a lot of time producing webinars, so it is time to maximize your efforts and your lead score by taking advantage of all the possible tools offered to you. Extend your webinar out for an extensive time period and gain the most amounts of leads and valuable information as you possibly can.

To learn more about automation, check out our webinar clip featuring Mathew Sweezey, “Using Marketing Automations to Your Advantage.”

To read more about how to utilize webinar recordings to their full potential, check out our other blogs:

“The Cost of a Webinar Lead: Getting the Most out of Your Webinar Investment”

“How to Target a Demand Generation Audience vs. a Nurturing Series”

“If You Struggle with Evergreen Topics, Then Read This”

“If You Don’t Try Designing a Live Webinar for On-Demand Use, You’ll Hate Yourself Later”


Comments for Less Work, Better Results: Use Marketing Automation to Your Advantage

blog comments powered by Disqus

Recent Posts

Top 5 Webinar Lead Generation Mistakes

Top 5 Webinar Lead Generation Mistakes A webinar is a proven medium to generate high quality leads. However, merely going through the motions does not guarantee leads. For the...

Moving your Organization to a Strategic Demand Generation Strategy [Guest Post]

Today's post is provided by Carlos Hidalgo, CEO and Principal at ANNUITAS. You can follow Carlos on Twitter, @cahidalgo. I had the privilege to present on a webinar sponsored by...

How to Target a Demand Generation Audience vs. a Nurturing Series

How to Target a Demand Generation Audience vs. a Nurturing Series   A basic marketing funnel includes three phases: demand generation, lead nurturing and sales. It's like a person...

Cost Analysis of Webinar Leads

 Cost Analysis of Webinar Leads Webinars have gained popularity as a cost effective lead generation tactic in the past couple of years. Depending on your webinar strategy, the...

Webinar Promotion Q&A with Marketing Experts

Your Webinar Questions Answered by HourlyNerd's Dan Slagen and ReadyTalk's Shawn Cardinal On August 19, Dan Slagen, the CMO of HourlyNerd spoke on ReadyTalk’s webinar series about...

Watch your audience go from yawn to yay!

ReadyTalk Hosts Susan Stewart on our Webinar Series Time and time again people eagerly register for webinars, to only drift off from the live event and leave the webcast wondering...

The Cost of Bad Data

Cost of Bad Data Bad data is data that is not perfect – it could be incorrect data, data with missing chunks or data that is delayed. Most businesses do not realize it yet, but bad...

Optimize Your Webinar Spending with the Webinar ROI Calculator

Optimize Your Webinar Spending with the Webinar ROI Calculator As a marketer, you’re probably asked to provide weekly results in order to justify your budget and efforts. Week over...

ReadyTalk Makes Outside Magazine's 2014 list for "Best Places to Work"

The 2014 Outside Magazine “Best Places to Work” winners have been released, and ReadyTalk is happy to announce that we have made this year's list. For the past seven years, Outside...