Author Archive: Bo Bandy

ReadyTalk is Getting a New Home

Thursday, March 8th, 2012

Last week, we announced plans to relocate our headquarters. We’re going to share a lot of info on the new location, the build-out and more. You can also check out our Facebook page, where we’ll be posting lots of photos.

Where are We Going?

ReadyTalk won’t be going far from its current location. In fact, we are staying in LoDo (Lower Downtown) and moving just two blocks to 1900 16th Street. Staying in LoDo is really important to us and helps make the ReadyTalk culture what it is—bikes paths and running trails; access to public transportation; restaurants and bars. Plus, it is a convenient location for employees throughout the front range, which is important as we aim to hire 60 people this year.

“Downtown Denver’s many amenities and culture of innovation and inclusion make the urban core a magnet for the millennial generation, the future workforce, and the perfect place for ReadyTalk and other tech companies ” said Tami Door, President and CEO of the Downtown Denver Partnership. “We are seeing many new technology start-ups in Downtown Denver, plus significant expansion of existing, thriving businesses. The technology eco system in our city center is evident. We value ReadyTalk’s presence in Downtown and look forward to working together as they grow.”

Still not sure why we want to stay in LoDo? Maybe this video will explain it: Downtown Denver Partnership’s video – Where Do You Want To Be?;

Making a Mark

Lots of progress has already been made in preparation for our April move, but the most noticeable is the addition of the ReadyTalk sign on the exterior of the building. With a crane and a man who clearly wasn’t afraid of heights, the sign was installed last week. Check out the video of the ReadyTalk chat bubble going up: Check out this video of the ReadyTalk Chat Bubble getting installed.

 

As the marketing communications and PR manager, Bo gets to wear many hats. When she isn’t tackling branding, messaging, social media and customer engagement, she enjoys skiing with her husband, running with her dog and watching Formula 1. You can find her on Twitter @bo_knows_.

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ReadyTalk Goes Geek

Monday, January 16th, 2012

On Thursday evening, Anita Wehnert, director of product marketing, will be the featured guest on Social Geek Radio, which is hosted by AK Stout and Deb Evans (Deb is also a ReadyTalk customer).

So, why is ReadyTalk a featured guest on a show all about social? At ReadyTalk, we use social media a lot. Many employees that contribute to their own Twitter streams and Facebook pages and we have official accounts for communicating with customers. We’ve integrated these tools into the ReadyTalk web conferencing platform to enable customers to use social media while working on their webinars i.e. no need to jump to other sites to share info.

Social media can be a highly effective tool for promoting webinars. It allows you to invite audiences that you may not be able to reach via traditional email marketing. If you’ve built a Twitter following, Facebook page or LinkedIn Group around a specific topic, the participants in these groups are logical attendees for webinars on the same topic.

Moving a Twitter follower from social media contact to webinar attended, allows you to quickly move them into your prospect funnel because you captured their name, email, company name and other important demographic information. Actionable-data is created when they register, attend and answer polling questions during the webinar.

We recently partnered with Frost and Sullivan to create a white paper on the topic of incorporating social media into your webinar processes, Leveraging Social Media to Make Your Webinar a Success. You can download it for free.

Want more info, tune into Social Geek Radio on Thursday, January 19, at 9 p.m. ET?

 

As the marketing communications and PR manager, Bo gets to wear many hats. When she isn’t tackling branding, messaging, social media and customer engagement, she enjoys skiing with her husband, running with her dog and watching Formula 1. You can find her on Twitter @bo_knows_.

Social Media, Web Conferencing, Webinars, Facebook, Twitter, LinkedIn, Webinar Best Practices, Webinars and Social Media

 

 

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Why Hosting Thanksgiving is like Hosting a Webinar

Wednesday, November 23rd, 2011

 

With Thanksgiving just days away, I’m feeling stressed about hosting Thanksgiving for 12 people including my in-laws and the in-laws of my in-laws. But, I realized that if I can plan and host a webinar for 1,200 people, I can do a meal for 12. It’s pretty much the same thing, right?

Planning is Required: You can’t expect that Thanksgiving is going to go well if you wait until Thursday morning to grocery shop (think frozen Turkey). Similarly, hosting a webinar requires advance preparation—invitations need to go out in advance, reminders need to be sent and content planned.

The Menu has to Reflect the Guests: Are you serving mash potatoes without gravy? Are you serving tofurkey (tofu shaped like a turkey) to a group of meat eaters? Planning the perfect Thanksgiving menu requires thinking about your guests and their dietary requirements and expectations. Similarly, your webinar content should reflect your audience and their expectations. Make sure your content reflects their experience level, interests and is accurately represented in the webinar abstract.

Good Conversation is Essential: We’ve all been at a table where the conversation is awkward and forced (did I mention my in-laws are coming over?). Your webinar doesn’t need to be like this. Prepare polls and interactive content to engage the webinar audience. For the Q&A portion of the webinar, put together some sample questions; if the audience is too shy to ask questions, you can use these “fake” questions to get it started and avoid the awkward silence. I also recommend put together some questions to spark discussion among your Thanksgiving guests too.

How was that New Recipe?: No one likes to hear that their cooking is bad, but it is good to know that the rolls were a little over done so you can bake them for less time in the future. And, who doesn’t like to hear everyone rave about how it was the best stuffing they’ve ever had? Use a post-event survey to get feedback from your webinar participants. Find out what parts they liked and what parts they disliked. This will help you improve your future webinars and avoid mistakes.

The Leftovers are the Best Part: Who doesn’t love a good leftover turkey sandwich? Just like Thanksgiving, the best part of a webinar is the leftovers. Recording your webinar allows you to repurpose your content in new ways. Share pieces of your webinar on Facebook and your website. Take the Q&A section and turn it into a blog post. There are lots of ways to use the content over and over. And, unlike your leftover mash potatoes, your webinar content won’t expire.

If you have other tips for hosting a good webinar, or a good stuffing recipe, please share!

Have a Happy Thanksgiving!

 

As the marketing communications and PR manager, Bo gets to wear many hats (but her favorite is a tiara). When she isn’t tackling branding, messaging, social media and collateral, she enjoys skiing with her husband, running with her dog and watching Formula 1. You can find her on Twitter @bo_knows_

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I’m Not Listening.

Wednesday, November 9th, 2011

 

Verizon has gotten amazing mileage out of its “Can You Hear Me Now?” campaign. I think it has stuck around because we can all relate; there’s nothing worse than having a conversation with a friend and having their line cut in and out.

Unreliable audio is acceptable among friends. When it comes to business, it’s another story. 

This week, I was on an audio conference with a vendor who sells content marketing solutions. Since we’re mapping our content and identifying next year’s content marketing plan, I was very interested in hearing what she had to say. But, I couldn’t pay attention.

The sales rep was using a free audio conferencing service. With free audio conferencing, you pay for what you get and what she got was static, delay and choppiness. I tried really hard to focus on what she was saying but the poor audio made it really hard to pay attention. Poor audio makes it hard for even the best sales reps to be successful.

Analyst firm, Frost and Sullivan recently put together a white paper on the topic of free services, The True Costs of Free Conferencing: Why Consumer Services Can Hurt Your Business. In the paper, they write, “Anyone who uses free conferencing services with customers puts their professionalism and credibility at risk.”

I couldn’t agree more. What do you think? Is the savings worth the risks?

 

As the marketing communications and PR manager, Bo gets to wear many hats (but her favorite is a tiara). When she isn’t tackling branding, messaging, social media and collateral, she enjoys skiing with her husband, running with her dog and playing board games with friends. You can find her on Twitter @bo_knows_

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5 Reasons Why Putting on a Webinar Scares People

Monday, October 31st, 2011

Just like Halloween, putting on a webinar can be scary. There are lots of variables and many things can go wrong. Here are a few reasons people are nervous to host webinars and ways to tackle those fears:

5. Mastering the Technology: Technology can be intimidating especially when your presentation depends on it. While ReadyTalk’s webinar tools are easy to use and designed to eliminate this concern, we still recommend that conference organizers and their speakers do a full dry run prior to the event. This ensures everyone on the webinar is comfortable with the technology and the content of the presentation.

4. Poor Participant Experience: We’ve all been on those bad webinars where the chairperson forgets to put all 500 participants on mute or turn off the conference entry tones. We often encourage customers to have the event organizer appoint someone that is solely responsible for running the meeting. This person doesn’t have speaking or moderating duties and can focus on the technical details as well help with queuing up the chat questions and other logistics.

3. Boring: There’s nothing worse than joining a webinar that promised interesting content that falls flat. Worse than that is when the presenter isn’t engaging. Polls and questions are a great way to engage the audience and prevent a boring webinar. ReadyTalk’s lead trainer, Shawn Cardinal, hosts free training sessions to help presenter’s learn skills for engaging the audience.  

2. No One Shows Up: So much time and energy goes into scheduling and hosting webinars—writing a compelling abstract, lining up speakers, scheduling dry-runs, invitations, reminders and more. There is nothing scarier than wondering if anyone will show up. Make sure your pre-event plan includes promotion. ReadyTalk’s integration with marketing automation and new social media tools make it easier to leverage your existing networks and reach new audiences.

1. Public Speaking: This is a common fear. However, many people find webinars to be easier because you can’t see the audience. Another way to ease your fears is to practice, practice, practice. If you’re familiar with the content and the technology it will make presenting much easier.

Do webinars scare you? Why? What have you done to overcome your fears?

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Guest Post from the GladLab

Monday, October 10th, 2011

I visited ReadyTalk back in July and had the opportunity to meet and learn about this flourishing organization.  You can read about my experience here.  Suffice it to say, I was impressed.

As I travel the country studying the happiest companies and how their employees benefit, I’m learning a few things.  Intuitively, I knew what I meant by a “thriving organization,” but I never really had to operationalize that definition into something concrete.  Although my definition isn’t entirely concrete now, I have managed to come up with a few principles that thriving organizations seem to share.

First, thriving organizations have a clearly defined vision and everything they do spirals around that vision. A vision is “a statement of what is possible, the picture of the future you want to create.”  It isn’t a strategic plan.  It isn’t your goals or methodology.  Companies that I study collectively know who they are, what they’re doing, and why they’re doing it.  If employees in a company don’t share this vision, or, in the case of some companies, even have this vision, then they will likely experience an internal entropy.  Further, vision statements are inculcated into policies, procedures, strategies, and recruitment.  It touches everything in the organization in an authentic and animated way.

Second, these companies are fortunate to have humble, democratic, and demanding leadership. I’ve had the opportunity to meet some stellar CEOs, Dan King right here at ReadyTalk being one.  Thriving companies share a common principle in the type of leaders they enlist and in the way that they are lead.  Jim Collins explored Level 5 Leadership in his seminal book Good to Great and I have found his assessment to be true, with an addition. Great leaders are both humble and a bit ruthless, as Collins suggests, but the leaders I’m meeting along the way also ignite curiosity.  They promote curiosity, and subsequent innovation, by getting out of the way of their team’s strengths.  They position themselves at the helm of the moving ship, not to steer or enact change, but to set the vision and preempt disaster.  Anything but laissez-faire, these leaders put exceptional people around them, judiciously mobilize moving parts, empower their people to dig deep creatively and inspirationally, and then get the hell out of the way!

Third, thriving organizations embrace PERMA.  I’m cheating a bit here.  This helpful mnemonic actually stands for five principles (and I would argue that all of them are necessary for a company to thrive).  They are Positive Emotions, Engagement, Relationships, Meaningfulness, and Achievement.  PERMA is a concept originated by Martin Seligman, the father of Positive Psychology, and serves to push our rather myopic understanding of happiness into something that is less about feeling good, i.e. pleasure à la cupcakes and rainbows, and more about living a purposeful life, i.e. meaning à la engagement and flow.  The attributes of PERMA provide the empirical building blocks for happiness studies and can single-handedly change how an entire organization functions.  The framework for how this can happen is the idea for Glad Lab (www.gladlab.com).  Through our research, we’re learning what PERMA looks like in companies.  We want to help every company we encounter to reach the status of a “Thriving Workplace” simply because they are attuned to the nuances of PERMA in their organization.

The assembly of these principles is the wellspring from which a thriving company emerges, but my hunch is that it still takes something more to make it flourish.  The intangible “X factor” (as it’s often called) is not easily identified or measured.

But maybe the sweet spot isn’t that nebulous after all.

Maybe it simply comes down to achieving results and treating each other with dignity along the way.

Either way, I’ll keep you posted.

 

Dr. Shelley Prevost is the Director of Happiness and resident cultural engineer at the Lamp Post Group.  With 15 years of experience in the field of psychology, she provides a necessary counter-balance to the more logic-based business practices.  At Lamp Post, she mentors others to attend to interpersonal relationships at work, to communicate openly and directly, to identify guiding values, and to mediate conflict efficiently.  When she’s not directing happiness at Lamp Post, she can be found researching and writing for Glad Lab, a blog committed to proliferating the principles of thriving organizations.

 

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Why I love “Join a Meeting”

Thursday, October 6th, 2011

 

Like most companies, at ReadyTalk, we have a lot of meetings. We even have the dreaded “meeting about an upcoming meeting.”

A typical meeting in the marketing department means that most of the participants are in a conference room but one or two people are usually working from home; and there’s always a launch plan being discussed and it’s usually an Excel file.

Obviously, we use ReadyTalk’s web conferencing service to share the document and make changes. Even though we are all around a conference table with a projector in the room sometimes it’s just more convenient to participate on your own laptop. Because it’s an internal meeting and it’s not a structured meeting, we never decide whose access code we’re using until we’re all on the call. Once we decide, everyone jumps out to our website and logs in that way – it doesn’t take long but it’s always a distraction.

Not anymore.

Yesterday, the ReadyTalk Quick Launcher was released. It has a lot of great features, but my favorite is “Join a Meeting.” It makes joining a meeting so fast! Here’s how:

Right click on Quick Launcher icon in the task bar and select Join Web Meeting:

Enter the access code of the meeting you want to join:

And that’s it; you’re automatically connected to your meeting.

Internally, we’ve been using this feature for weeks while Quick Launcher was in Beta. It’s so easy to use and makes it simple to get an ad-hoc meeting going quickly. If you haven’t tried it yet, you can learn more in yesterday’s blog post. If you’d like to try it out for yourself, download it today.

If you’ve already downloaded Quick Launcher, we’d love to hear what you think.

 

 

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Success in a Marketing-Driven World

Tuesday, September 27th, 2011

Success in a marketing-driven world typically means getting actionable information (data) in the hands of the right people at the right time. 

In PR, this means connecting with a reporter and sharing valuable information that complements a story he’s already working on. In sales, this can mean giving a salesperson a qualified lead when the prospect is ready to buy.

Webinars already help marketers generate leads that can be converted into sales. Like most leads, webinar leads are time sensitive and need to be acted on quickly. For many companies, quick turnaround can be a problem that looks like this:

  1. Go to CRM and pull list for invitations and create campaign.
  2. Send out email invitations.
  3. Collect event registrations in webinar platform.
  4. Take registration data from webinar and merge it with CRM to see how many registrants are net new.
  5. Host webinar.
  6. Run reports from webinar platform (who attended and how long, who didn’t attend, etc.).
  7. Manually merge data back into CRM. Watch out for attendees like Bob Smith who registered as Bob but attended as Robert Smith!
  8. Run CRM reports and send out post-event email.
  9. Send new leads to sales team for follow up.

Sounds easy right? Sometimes steps 6 through 9 can take days (yes, multiple). The leads aren’t very warm by this point, which means you aren’t getting them to the sales team at the right time.

OverDrive used to have this problem. Now they don’t. Want to know how they solved it? Here’s the answer: Webinars Can Improve Business Processes.

Want a different example? There’s a free webinar today, Convert Leads Faster by Integrating Webinar Data with Salesforce, with cases studies from Mandiant, Schooldude.com and OverDrive.

 

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ReadyTalk Gives Back

Friday, September 16th, 2011

One of the things that makes ReadyTalk a Best Companies to Work For, is the company’s support and emphasis on philanthropic activities. To encourage employees to support local non-profit organizations:

  • Every employee receives 20 hours of paid volunteer hours per year to support an organization of his/her choice
  • The company matches employee donations dollar-for-dollar up to $500 annually
  • Donation of in-kind web and audio conferences to qualifying non-profits.

In addition, ReadyTalk has an employee-led Charitable Contributions Committee. The group’s mission is to support non-profit organizations that create a positive impact on the community, support education and the environment. The committee focuses on non-profits that are employee-supported, located on the Colorado Front Range, and provide services to financially disadvantaged populations. ReadyTalk gives the committee $10,000 per quarter to donate to organizations selected by the group.

For Q3 2011, the Charitable Contributions Committee is supporting the following organizations:

  • African Community Center & Safari Seconds:  The African Community Center of Denver conducts educational and social service programs that help newcomers resettle in their new communities and acculturate, recover from past trauma, gain personal independence and economic self-sufficiency, and quickly become able participants and productive, contributing members of American society. For more info:  http://www.acc-den.org/
  • SAME Café:  SAME Cafe is unique in the lack of a set menu as well as set prices. Daily selections are made using fresh, organic ingredients, and funded by the donations of patrons. Instead of a cash register, a donation box is available for one to pay what they felt their meal was worth, or to leave a little more and help out someone less fortunate. If a diner does not have sufficient money to leave, they are encouraged to exchange an hour of service. Our philosophy is that everyone, regardless of economic status, deserves the chance to eat healthy food while being treated with dignity.
  • Pike’s Peak Challenge: The Pikes Peak Challenge Hike is a 13 mile assisted hike up the well-established Barr Trail.  The event benefits the Brain Injury Alliance of Colorado, the ONLY statewide non-profit exclusively dedicated to brain injury. Their mission is to improve the quality of life for individuals with brain injuries and their families and support programs to prevent brain injuries. For more info: https://www.pikespeakchallenge.com/index.php?page=register
  • Light the Night: Light the Night is an annual walk to raise money for The Leukemia & Lymphoma Society’s efforts to fund research and support for people battling cancer. For more info:  http://www.lightthenight.org/
  • Denver Children’s Home: Denver Children’s Home is the first nonprofit in the State of Colorado.  Throughout their 134-year history of service, the organization has consistently met the needs of children and families.  On a daily basis, DCH serves an average of over 100 children and families.  In 2009, Denver Children’s Home served over 5,000 children and families in our community! For more info:  http://www.denverchildrenshome.org/
  • Girls Metro Inc.: Girls Inc’s mission is to inspire all girls to be strong, smart and bold.  The organization has developed a series of summer camps and after school programs focusing on tutoring, computer skills, health issues, career strategies and creative arts.For more info:  http://www.girlsincdenver.org/home.html
  • CU-Boulder – Suit yourself: CU Career Services partners every year with the Engineering BOLD Center (formerly called the Multicultural Engineering Program – MEP) and the Multicultural Business Students Association (MBSA) to collect clean, gently worn business attire from the community during the summer months. We then sell the clothes to students & alumni at low cost at the “Suit Yourself” clothing sale in the fall, so that they are well-dressed for career fairs and job interviews.
  • Courage Classic: Courage Classic fundraising supports Children’s Fund for The Children’s Hospital. Children’s Fund gifts allow the hospital to quickly improve the care offered to every child who walks through the doors. Children’s served more than 158,000 patients in 2010, and is expecting to see even more infants, kids and teens in the years to come. For more info:  http://www.couragetours.com/site/pp.asp?c=5oJHLTPxFgJSG&b=6304955
  • Freedom Service: Freedom Service Dogs rescues, heavily vets and trains service dogs.  The service dogs are specially trained to help perform a multitude of tasks that increase the independence of individuals physically impaired as well as injured veterans transitioning to civilian life. For more info:  http://www.freedomservicedogs.org/

 

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Using Social Media to Get Closer to Your Customers

Thursday, September 8th, 2011


Frost and Sullivan’s GIL (Growth, Innovation, Leadership) conference takes place next week in San Jose and is focused on connecting executives and engaging on topics that foster innovation, shape corporate strategy and help companies and individuals prepare for the future.

On Monday, I’ll be joining Melanie Turek of Frost and Sullivan and several other smart people for a discussion on Using Social Media to Get Closer to Your Customers. This is a topic that I’m extremely passionate about because I believe the best way to communicate with someone is to use the channels they prefer. Let customers contact you their way — not yours.

Social media is quickly becoming a favorite channel for customer communication. ReadyTalk staffs several official Twitter handles plus another two dozen handles used by employees to support communication efforts. You can find us on Twitter here:

@ReadyTalk – the latest news and updates from ReadyTalk. Plus, a ton of webinar tips and industry news.

@RTWebSem – Demand generation manager, Simone Verhulst, shares upcoming webinars and tons of knowledge. She’s got entertaining content to share.

@ReadyTalkGeeks – Find out what ReadyTalk’s engineers are hard at work on. Topics often include trends, AGILE, Scrum, Java and beer.

@ReadyTalkCare – ReadyTalk’s customer care team is standing by to answer customer questions and provide guidance.

Of course, ReadyTalk is also on Facebook. We don’t get a lot of customer support questions on Facebook but have found it to be a good venue to share best practices and tips with customers.

If you’re going to be at GIL next week, please be sure to say hello or share below;  I’d love to hear how your company is using social media to engage customers.

 

As the marketing communications and PR manager, Bo gets to wear many hats (but her favorite is a race car helmet). When she isn’t tackling branding, messaging, social media and collateral, she enjoys skiing with her husband, running with her dog and playing board games with friends. You can find her on Twitter @bo_knows_.

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