ReadyTalk

Meet with Confidence

How the American Marketing Association Uses Pre-Conference Effectively

Posted by James Kenly on
Share this Post:

webinar audienceI love going to see new movies in the theater. Of course I want to see the feature, but my favorite part is seeing the previews! I also always get to concerts early to check out the opening act. Imagine going to the movies -- getting there early to settle into the best seats with your popcorn -- and spending the 20 minutes before the movie starts staring at a blank screen, or getting to the concert early and watching a dark stage until the headliner appears. That's what happens at most webinars!

Yes, I just likened seeing a blockbuster on a house-sized screen to attending a webinar -- I am an unabashed Conferencing Geek!

ReadyTalk is proud to partner with the American Marketing Association on their frequent webinars. Recently, they brought the cinema experience to their webinar audiences! During the pre-conference, while the presenters are running through the soundcheck and early-bird participants are logging in on the web, AMA plays a brand new episode of AMAtv, a short video program focusing on upcoming AMA events and marketing best practices and case studies. This provides their eager audience with something to watch (mitigating distraction) and, like a great opening act at a concert, brought some energy into an otherwise static online environment.

The American Marketing Association is on the cutting edge of webinar best practices and they have nicely polished video material, but that is not the only way to engage your audience early! Here are some other suggestions:

  • Rotate through several slides during the pre-conference. Perhaps these slides are promoting upcoming events, new products, special discounts or providing teaser content for the upcoming presentation. These slides should all include some information to assure participants that they are in the right place: "Welcome to the webinar. We will begin shortly."

  • Poll your audience while they wait. Get them clicking and keep them focused on the upcoming webinar by pushing polls throughout the pre-conference. These could be used for data-capture or to gauge interest in certain topics or maybe just to keep them engaged (trivia, surveys on favorite colors or cars or computers).

  • Drive them to your social media sites. Let the splash slide direct people to join in a topical conversation on Facebook or Twitter -- run a contest or drawing for new "likes" or "follows" and announce the winners in the introduction of the webinar.

Webinars provide rare opportunities to pull together disparate communities into one place -- we urge you to take advantage of every opportunity to engage that audience while you have them and the 15 minutes before your presentation begins is perhaps the best such opportunity!  As Levar Burton said at the end of every Reading Rainbow, "But you don't have to take my word for it," try it for yourself!

 


Comments for How the American Marketing Association Uses Pre-Conference Effectively

blog comments powered by Disqus

Recent Posts

New from ReadyTalk - Quick Share My Desktop

New from ReadyTalk - Quick Share My Desktop Hot off the press - we've just released an enhancement to our Quick Launcher product (available on Windows today and Mac next week). The...

Internet-wide Security Risk: How ReadyTalk is Addressing “Heartbleed”

It’s been all over the news: a major vulnerability in the encryption technology used across much of the Internet was recently discovered. The vulnerability causing these issues is...

Webinars: The Gateway Drug to a Video Marketing Strategy - Q&A Session Review

We recently hosted a webinar with the video marketing gurus over at Vidyard to dive into the idea of launching a video marketing strategy with the materials most of us already have...

Nobody is Watching Your Webinar and How to Fix It

Content is everywhere and in every form – videos, tweets, blogs, forums, whitepapers. I recently read an article that said by 2020 the amount of information on the Web is expected...

New from ReadyTalk - Modern meeting controls and VoIP enhancements

You may have noticed more frequent changes from ReadyTalk lately. In an effort to keep our controls fresh and functional for all of our different users we are continuously...

Comparing the Value of Webinar Leads vs. Email List Leads

Over time, marketers have innovated and refined many online avenues for lead generation, but the legacy email list continues to remain a top favorite. Viable alternatives, such as...

Feature Friday: How to Upload Your Video Clip

  Why Use this feature? I think it is safe to say that everyone hates when they see the word “download”. And the last thing someone wants when hosting a web conference is to lose...

The 8 Most Common Audio Conferencing Issues

Audio conferencing affects every area of business. From customer service to investor relations, poor audio quality is associated with a lack of professional competence. In order to...

Feature Friday: Promoting to Co-Presenter vs. Granting Control...What's the Difference?

Visit the ReadyTalk blog every Friday to learn more about a ReadyTalk feature.   We get a lot of questions on the difference between granting control and promoting someone...