So the first Hot Coffee blog post was a little tongue-in-cheek (okay, so it was a lot tongue-in-cheek) -- this one assumes that you have both common sense AND a desire to make your webinar the best it can be. So without further ado, here are some ideas to get the most out of your ReadyTalk web event:
1. Make your event reservation using the form at ReadyTalk.com and when you get the Confirmation Email with the dedicated phone numbers for your presenters and participants (and, if applicable, your Broadcast Audio code) login to your Conference Center and schedule your event.
2. Include a Meeting Description that will generate excitement about the webinar and then be sure to upload a custom-branded header and headshots and bios for your presenters.
3. Send invitations! Upload a spreadsheet of your invitees and send your invitations two weeks in advance to generate as many registrations as possible.
4. Send an update to your registrants one week before the webinar -- include recent news, white papers, relevant web-resources or a really good joke. This will remind your audience that they want to attend your event.
5. Schedule a reminder to automatically go out to your registrants one hour before start time -- this will put the web-link and dial-in information at the top of their inbox.
6. Set-up your post-meeting survey! Set-up your post-meeting survey! Set-up your post-meeting survey! It's quick and easy and it accomplishes three very important things: it makes your audience feel like their input matters, makes them think back through the presentation which reinforces the content, and provides you with important feedback.
7. Test your computer. Test your presenters' computers.Go to ReadyTalk.com and click on the "Test Your Computer" link. Avoid technical issues in pre-conference by spending 2 minutes in advance to test your computers and, if necessary, download the new version of Java or chat with your IT department about enabling your computer for conferencing. Do it (please).
8. During the live event -- interact with your audience. Use polls, use the mark-up tools (practice first), engage them with the chat feature and take a "show of hands" opinion poll. Be sure to remind your audience that they will be taken to the post-meeting survey that you built immediately following the webinar and tell them that you appreciate their attendance and their feedback.
9. Send post-meeting emails. Thank your attendees for attending and tell your no-shows that you missed them -- reiterate your call to action, invite them to view the recording, include discount codes, a PDF of the slides, white papers or -- you guessed it -- a hilarious joke (who doesn't like to laugh?).
10. Always present information in groups of 3, 5 or 10!
So what is the point of this article? Running webinars may be just a tiny part of your job, but you want them to have the biggest impact they can, right? So spend some time and take advantage of all that ReadyTalk has to offer -- increase your touch-points with your invitees, registrants and attendees and spice up your live event with some interactivity. If you are engaged, your audience will respond.
As always, we are here to help you --so let us know if you have questions.