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Best Practices
Thursday, December 20, 2012 in Featured Post
To maximize the connections and increase collaboration started by
webinars, you’ll want to integrate social media as much as possible
to create a well-rounded presence. Read on to learn six simple ways
to integrate social media with web conferencing: 1 – Set up a
branded profile on multiple social media channels, inviting others
to register for the webinar, ask questions and share before and
after the webinar. This helps to create a central “meeting space”
where participants can easily get in... Read More » »
read more
Monday, December 17, 2012 in Tips & Tricks
You’ve just finished recording your online meeting or webinar. Now
what? It is a commonly acknowledged fact among marketers that
content is king. Knowing how to leverage your content with an
effective marketing mix can help you reach larger
audiences. Think about it this way: one piece of content can
be used in multiple ways and multiple channels. Using your
recording as your starting point, here are five ways to give your
message the most mileage:Blog Posts: If your content is rich
in helpful... Read More » »
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Tuesday, December 4, 2012 in Best Practices
While hosting a live webinar is valuable in and of itself, the
recording of that webinar provides an awesome opportunity to
continue to drive value after the live event. Including a link to
the webinar recording in follow-up emails to attendees and no-shows
is standard practice and many marketers are starting to use webinar
recordings as assets in their content marketing efforts. Whether
you use the recording in the post-event portion of your Eloqua
webinar program or market an on-demand webinar... Read More » »
read more
Wednesday, November 21, 2012 in Featured Post
I thought this post was most appropriate considering the massive
amounts of appetizers, dinner, drinks, desserts and holiday
festivities that area being planned in the coming weeks. My mouth
is already watering. However, those of you that are responsible for
the planning these event are probably on the verge of a breakdown.
Good luck. Ok, I kid. Whether you are planning for 10 people or if
you are planning an event for 1000 people it's not all
that different. How do I know? Well, hosting a webinar... Read More
» »
read more
Tuesday, November 20, 2012 in Best Practices
I love going to see new movies in the theater. Of course I want to
see the feature, but my favorite part is seeing the previews! I
also always get to concerts early to check out the opening act.
Imagine going to the movies -- getting there early to settle into
the best seats with your popcorn -- and spending the 20 minutes
before the movie starts staring at a blank screen, or getting to
the concert early and watching a dark stage until the headliner
appears. That's what happens at most webinars! Y... Read More » »
read more
Monday, November 5, 2012 in Best Practices
You were asked to present a webinar and you agreed -- now what?
Maybe you have presented at conferences before but never for a
virtual audience, or maybe your only presentation experience is
your annual gift of a "Cute Cats" calendar for your mom's birthday.
Presenting a webinar is not rocket science but it does deserve some
time and attention. ReadyTalk wants to help you make the most of
that effort by providing 10 tips for presenting a valuable webinar!
If you're reading this blog then you are... Read More » »
read more
Wednesday, October 31, 2012 in Best Practices
The month of October leading up to Halloween is scary enough for
me, the last thing I need is to be haunted by ghosts of
webinar mistakes. Here are a few things to avoid. Should you
happen to make these mistakes, I've included the witches brew
remedy to cure you. Some of these are my own "worst practices" and
others are remedies I learned from communications expert Sharon
Burton’s webinar called, “Getting the Response you Want:
Promoting your Webinar.” DO NOT promote your webinar with
a... Read More » »
read more
Monday, September 10, 2012 in Best Practices
For most chairpersons, running a webinar is just a tiny part of
their job description and they don't have the time to learn every
nuance of a technology platform (especially if they run webinars on
multiples services). Here's a quick and easy guide to the ReadyTalk
chat feature to empower it to make your live events easier and more
stress-free. Get the Bird's Eye View: The chat feature's
default location is in the lower left corner of the Conference
Controls, but you can customize that layout... Read More » »
read more
Monday, August 27, 2012 in Best Practices
You have dotted the i's and crossed the t's so that your audience
can hear your presentation, now it is time to implement strategies
to encourage them to LISTEN to your presentation! Today's post is
about engaging your audience to ensure that your presentation makes
an impact -- whether the webinar is for sales lead-generation,
marketing, training, updating or entertaining. What follows is an
overview of features of the ReadyTalk platform that you can use to
engage your audience and realize the... Read More » »
read more
Monday, August 20, 2012 in Best Practices
Can your webinar audience hear you? They say there's a difference
between hearing and listening -- how many of us have ever
been asked: "I know you are hearing me, but are you LISTENING to
me?" This article is about the fundamentals of ensuring that your
participants can HEAR your presentation. If you want tips for how
to encourage your audience to actively LISTEN, look for my next
post. Have any of these happened to you (or are you nervous that
they might)? I sent out the wrong dial-in phone... Read More » »
read more
Monday, August 6, 2012 in Best Practices
So the first Hot Coffee blog post was a little tongue-in-cheek
(okay, so it was a lot tongue-in-cheek) -- this one assumes that
you have both common sense AND a desire to make your webinar the
best it can be. So without further ado, here are some ideas to get
the most out of your ReadyTalk web event: 1. Make your event
reservation using the form at ReadyTalk.com and when you get the
Confirmation Email with the dedicated phone numbers for your
presenters and participants (and, if applicable, your... Read More
» »
read more
Monday, July 30, 2012 in Best Practices
Do you remember when that woman sued McDonald's because she ordered
a hot coffee, spilled it all over herself and got burned? In
addition to a significant financial compensation, the result of the
case was that companies serving hot beverages must print on the cup
that the beverage is hot and it can cause burns. If you're like me,
and I know I am, you probably thought "Are you kidding m!?!" and
put a perplexed look on your face. This reaction is a result of
something nearly everyone (with the... Read More » »
read more
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