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Best Practices

Feature Friday: Social Sharing on Registration Pages

Visit the ReadyTalk blog every Friday to learn more about a ReadyTalk feature.   Why use this feature? Get the word out! With people as connected as they are these days, don’t miss...

The Webinar Field Guide: A start-to-finish toolkit for a blockbuster event

In a recent webinar with Demand Metric, Chief Analyst, Jerry Rackley discussed the method for creating a buzz-worthy webinar – from formulating an idea and generating the best...

Webinar Benchmarks: How do you compare? [infographic]

Have you ever wondered how your webinar compares? Are there areas you should spend more time or maybe less time? Last week, Mike Mckinnon shared a 3-part infographic on webinar...

1 Webinar = 19 Pieces of Content

Webinars are a time consuming endeavor. I was going to try to quantify the number of man hours required for a successful webinar, but I’ll save that for another post. By the time...

After the Webinar: How do you compare? [infographic]

This is the third installment in ReadyTalk's series of  pre-, during- and post-webinar inforgraphics.  Today's webinar infographic gives you some comparisons for post-...

Does Your Webinar Measure Up? [Infographic]

ReadyTalk recently put together a seires of infographics to help measure and benchmark webinar activities (see the first one here). As the second in the series, today's infographic...

Benchmarking Pre-Webinar Activities [Infographic]

There is a lot of prep that goes into a conducting a webinar - emails, promotion, registration pages and scheduling are just a small part. How do you know if what you are doing is...

Time (and budget) is of the Essence: Proactive Webinar Planning + Toolkit

Here’s the scene:  You’re the marketing manager responsible for your company’s lead generation webinars. You’re using these webinars as a means of generating qualified leads to...

The Agile Marketer

Recently, I was interviewed by Scott Brinker at Chiefmartec.com about how marketers can bring the Agile methodology into their organization. You can read the full article at...

Mutually Beneficial Partnerships, Part 2: 4 Steps for Identifying & Approaching a Potential Partner

Congratulations! If you read my first post on this topic, maybe you have identified a category of products that can help you address unmet customer needs, create differentiation,...

Tips for Leveraging Webinars throughout the Funnel

Last week, Eloqua hosted an awesome Virtual Road to Revenue event for hundreds of modern marketers. Check out all of the fantastic content from speakers like Eloqua’s Alex Shootman...

My Webinar is Over – Now What? and When?

As a follow up to our recent AMA webinar, “Can You Hear Me Now? Best Practices for Presenting to a Virtual Audience,” I tackle some questions about how to best follow up after a...

Question… How Do I Manage the Q&A Portion of My Webinar?

As a follow up to our recent AMA webinar, “Can You Hear Me Now? Best Practices for Presenting to a Virtual Audience,” I’ve compiled some questions we didn’t have time to answer. In...

Marketing Talk: Does Marketing Create a Need or Simply Expose it? Discuss.

Turns out a popular search on our site is “how do you create a need in marketing?” Our blog manager asked me to write a post to address the question. My first thought was "OK,...

Join the Pros (from your office) at Eloqua's Virtual Road to Revenue Tour

Don't you hate it when your favorite band goes on tour and decides to skip your city? If you really want to go you have to fork over money for the trip plus a ticket - ugh! Talk...

Webinars 501: Good Habits

This post is the final in a series on webinars. While it maybe elementary to many of our expert readers, we hope the series has been valuable to those of you who are considering a...

Webinars 401: Engaging Webinar Attendees

This post is the fourth in a series on webinars. While it maybe elementary to many of our expert readers, we hope the series will be valuable to those of you who are considering a...

How to Overcome Sales Challenges?

As a marketer in the audio and web conferencing industry, I face many challenges when trying to align my marketing and sales teams. If you have ever been to a marketing conference,...

Webinars 301: Webinar Promotion

This post is the third in a series on webinars. While it maybe elementary to many of our expert readers, we hope the series will be valuable to those of you who are considering a...

3 Ways to Test Whether Your Demand Gen Campaign Will Fly or Flop

"Research your idea. See if there's a demand. A lot of people have great ideas, but they don't know if there's a need for it. You also have to research your competition," - Magic...