Guest Post: Why Your Social Analytics Stinks
October 20th, 2011 by admin
Yes, you. Your analytics.
Do any of these sound familiar to you?
- Spending a few hours each week populating an Excel spreadsheet with numbers you painstakingly gather from twitter, Facebook, blogs, and other sources?
- Drowning in too much data and too many experts trying to get you to do too many things?
- Depending upon Facebook’s web-based insights to measure the impact across all your pages– locations, products, causes, or whatever entities? Unless you’re a small business, your presence is not just on multiple social channels, but multiple Facebook pages, whether you’re aware of them or not.
- Being asked the value of a fan and not being able to defend the answer. Or measuring your social power vs just how many fans you have versus someone else.
- Having one place to track your website analytics (such as a Google Analytics), but then trying to tie in the impact of everything else online and offline into a single, simple, automated dashboard.
- Having a lot of fans, but not able to determine which ones, by name, are your top fans– then rewarding them for being so?
If so, then you need to come to “The Right Social Metrics for YOUR Business”, coming up in 2 weeks. Mark your calendars. Dennis Yu of BlitzLocal and Justin Kistner of Webtrends share tactics for brands, small businesses, non-profits, direct marketers, and everyone in-between.
Today’s guest post was contributed by Dennis Yu, chief executive officer, BlitzLocal. BlitzLocal provides clients with every tool necessary to run a profitable internet marketing campaign. From engineering to analytics, they help you grow your business and generate more revenue. They are also a customer and partner of ReadyTalk.





