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Guest Post: Why Your Social Analytics Stinks

October 20th, 2011 by admin

 

Yes, you.  Your analytics.

Do any of these sound familiar to you?

  • Spending a few hours each week populating an Excel spreadsheet with numbers you painstakingly gather from twitter, Facebook, blogs, and other sources?
  • Drowning in too much data and too many experts trying to get you to do too many things?
  • Depending upon Facebook’s web-based insights to measure the impact across all your pages– locations, products, causes, or whatever entities? Unless you’re a small business, your presence is not just on multiple social channels, but multiple Facebook pages, whether you’re aware of them or not.
  • Being asked the value of a fan and not being able to defend the answer. Or measuring your social power vs just how many fans you have versus someone else.
  • Having one place to track your website analytics (such as a Google Analytics), but then trying to tie in the impact of everything else online and offline into a single, simple, automated dashboard.
  • Having a lot of fans, but not able to determine which ones, by name, are your top fans– then rewarding them for being so?

If so, then you need to come to “The Right Social Metrics for YOUR Business”, coming up in 2 weeks. Mark your calendars.  Dennis Yu of BlitzLocal and Justin Kistner of Webtrends share tactics for brands, small businesses, non-profits, direct marketers, and everyone in-between.

 

Today’s guest post was contributed by Dennis Yu, chief executive officer, BlitzLocal. BlitzLocal provides clients with every tool necessary to run a profitable internet marketing campaign. From engineering to analytics, they help you grow your business and generate more revenue. They are also a customer and partner of ReadyTalk.

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Drum roll please….ReadyTalk Introduces Five New Web & Audio Subscriptions!

October 18th, 2011 by Beth Toeniskoetter

The world of conferencing continues to change. First, it was bringing small groups of employees across various office locations together on the phone, followed by the need for web conferencing to show others what you were working on.  Now, those groups are no longer small, or limited to your own organization.  The use of audio and web conferencing has grown to much more than a way to cut down on costs, but as a successful way to generate leads through webinars, or train users on your product.  The use cases seem endless, and maybe even complex.  But something that should not be a brainteaser? Pricing.

ReadyTalk understands that our customers want to concentrate on the subject of their meetings, or content of their webinars, instead of the possibility of the unpredictable costs of their audio and web conferencing use.  We want to provide the highest quality, service and reliability, as part of our pricing.  With that expectation in mind, we introduce our five new web and audio subscriptions:

  • Web Meeting Pro (25, 150)
  • Webinar (500, 1000, 3000)

What’s unique about these? High-quality audio, included with every package.

The Web Meeting Pro subscriptions include unlimited web conferencing and a bundle of included toll and toll-free domestic audio minutes, at a flat monthly fee.

The Webinar subscriptions include unlimited web conferencing AND unlimited Broadcast Audio, enabling participants to stream high-quality audio through their computer speakers. Again, for a flat monthly fee.

So how do you know which subscription is right for you, or your company?

Do you conduct a fair amount of smaller, internal meetings or  present projects to external clients and vendors where high-quality audio is critical?  Then the Web Meeting Pro options are right up your alley.

Are you managing larger webinars for lead generation, online training, etc, more than once a month?  The Webinar subscription options can give you the cost-effective solution you are looking for.

Interested in learning more?  Contact us today to find out more about our new subscription plans!

 

Beth is a Product Marketing Manager and works with our customers to understand their needs as they relate to event services and our conference center, which is used to setup the details of our clients’ upcoming meetings. Outside of the office, Beth loves to spend time with family and friends, cook, and hit the slopes.

 

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Benefits of Operator-Assisted Events

October 11th, 2011 by James Kenly

 

When setting up your event, you know you have various options available to you as to the ‘type’ of event you will hold. Today, I would like to review some of the benefits of an operator-assisted event.

Probably the foremost benefit to this type of event is the fact that you have support throughout your event in the form of an operator – not automated, pre-recorded – a real, live person! If you anticipate a particularly large audience, you have enough that you need to take care of during the event. During an operator-assisted event, that operator is going to cover some, if not all, of the following tasks for you.

  • Set up and close the event recording line
  • Perform audio checks of all speaker lines
  • If preferred, provide introduction and closing statements for you
  • Review spelling and correct pronunciation of names, terms, etc. prior to the live event
  • Moderate audio Q&A (if needed)
  • Keep all participant lines muted, if desired

Once your event is completed, the operator will remain on the line with you to debrief and be available to answer any questions you may have.

An operator-assisted event provides you with support, but more importantly, it provides peace of mind in knowing you are not alone during a live event. Our experienced and helpful staff is always there to help or answer questions, and we share a common goal – to make your event a big success!

Learn more about our operator-assisted event packages.

 

As an event manager, Anthony works with clients on all aspects of their audio and web conferencing needs. Prior to working at ReadyTalk, he was a ReadyTalk customer, so he brings a great understanding of developing and running webinar programs. He enjoys spending time with his family and two dogs, watching movies, reading and exploring Denver’s top restaurants.

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Gaffe of the Month

September 8th, 2011 by admin

Accidents happen. At ReadyTalk we’re committed to helping our customers prevent accidents and mistakes. Each month, ReadyTalk’s Account Specialist Team shares a recent accident and tips for how to avoid it in the future.

 

When scheduling an upcoming meeting in Conference Center, John set up his meeting for web and audio. For the audio portion, he selected Operator Assisted instead of On-Demand because it was an important, high profile webinar and he wanted it to be flawless. When you select the Operator Assisted option, you are asked to provide a telephone number for your participants to call.

Because John had not scheduled an Operator Assisted event with ReadyTalk, he inserted the US & Canada Toll-Free number in this blank field. When this option is selected the number is inserted into the invitation or confirmation e-mail excluding the access code.

About 30 minutes before his meeting was to begin there were 250 confirmed participants who didn’t have an access code when they dialed in. A participant called in for help and ReadyTalk’s Customer Care Team came to the rescue. They helped John send out a meeting update e-mail including the access code. They also helped John insert a welcome slide into his presentation including the access code for dialing into the audio conference.

There are a few things that John could have differently:

  • If he wanted to schedule an Operator Assisted event, he could schedule it 24 hours in advance of his meeting here. Once the ReadyTalk Events Team generates a dial-in number, they will give that to John who can insert that special number into his scheduled meeting.
  • If he wanted to use standard audio with no Operator, he can select that audio option when scheduling his meeting and it will auto-fill the invitation or confirmation e-mail with both the dial-in number and the access code.
  • If he wanted to send out his own e-mails with the dial-in information he could have included both the US Toll-Free dial-in number and his access code.

Do you have a webinar or web conferencing gaffe that you’d like to share? Share it below.

 

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Say Goodbye to Tedious Spreadsheet Work with ReadyTalk for Salesforce

August 29th, 2011 by Anita Wehnert

In a previous life, I was the director of marketing at a small IT analyst firm in Boulder, CO. A large percentage of our leads came from webinars that highlighted our research studies and positioned our analysts as thought leaders. We also hosted dozens of webinars each year to help our technology vendor clients meet their own lead generation goals. On average, my small team of three was running two webinars a week in addition to handling all of the other marketing activities for the firm (PPC campaigns, email newsletters, PR, website, trade shows, partner marketing, report production, etc., etc., etc.).

As I look back, one of the things we dreaded most was wrapping up after each webinar – particularly the time-consuming task of getting registration and attendance data out of our webinar platform and into our CRM system. This painful process involved waiting for our webinar vendor to finalize the attendance report, downloading it as a .csv file, manually de-dupping the data and then uploading the clean data into our CRM. Depending on the size of the event, this work could take 2-3 hours – both numbing our minds and delaying time-sensitive sales follow-up. What a headache!

These memories were fresh in my mind when I joined the ReadyTalk product marketing team and learned that my first assignment was to define an integration between ReadyTalk and salesforce.com. Now, two years (and countless customer conversations) later, I’m excited to be heading to Dreamforce to launch ReadyTalk for Salesforce.

Designed to help marketers and trainers skip the tedious spreadsheet work, ReadyTalk for Salesforce streamlines once-manual processes by automatically capturing registration and attendance data in salesforce.com. The application even makes it easy to create new Lead records for registrants and attendees not found in salesforce.com.



As an added benefit, ReadyTalk for Salesforce increases access to important webinar and training programs by allowing sales and others in the organization to:

  • See a summary of which sessions their prospects and customers are involved
  • Quickly send webinar or training invitations right from the Lead or Contact record

So far, we’ve had great feedback on the application from our early access testers.. If you want to see it in action for yourself, register for an upcoming live demo or come see us at Dreamforce next week (Booth #1021). Ready to get started? Install the free ReadyTalk for Salesforce application from the AppExchange now.

Here’s to marketers and trainers spending their time doing what they do best instead of manually schlepping data back and forth between systems that can’t talk to one another!

 

As Director of Product Marketing, Anita is focused on talking to customers about their needs and translating these into priorities for the ReadyTalk product roadmap. Before joining ReadyTalk, she gained first-hand experience with the challenges of running a webinar program while serving as director of marketing at an IT analyst firm. When she’s not thinking about conferencing, she likes to do yoga and spend time with her dogs.

 

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ReadyTalk’s Anthony Salas’ Webinar on Engaging the Invisible Audience

August 19th, 2011 by Tracy Williams

For many people public speaking is very intimidating. You would think that speaking to an invisible audience on a webinar would be much more approachable; I’m here to tell you it’s not. Right before going on a live event last month I found my mouth dry, my palms sweaty and my heart racing and I was sitting in an empty conference room. Does this happen to you?

I can’t think of anything harder than speaking to an audience I can’t get feedback from. Sure, there’s a chat stream, but you’re so busy delivering content, you can’t respond to that, so your behind the scene team does. Need more ideas on curbing this nightmare?

Next Tuesday, ReadyTalk is sponsoring an AMA webinar, Webinar Best Practices: Engaging the Invisible Audience. Speakers Anthony Salas and Jamie Wallace are going to review actionable tips for engaging an audience you can’t see. Register for this event now.

 

About the Speakers:

Anthony Salas

As an event manager, Anthony works with clients on all aspects of their audio and web conferencing needs. Prior to working at ReadyTalk, he was a ReadyTalk customer, so he brings a great understanding of developing and running webinar programs. He enjoys spending time with his family and two dogs, watching movies, reading and exploring Denver’s top restaurants.

Jamie Wallace

As the founder of Suddenly Marketing Jamie, helps brands build profitable customer relationships through content marketing. From website copy and e-books to blog posts, social content, and webinars, she helps her clients reach more prospects, establish expertise, create conversations, and inspire customer loyalty. She believes in marketing that is clear, focused, and human. She believes in working relationships that are open, collaborative, and fun.

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Is your webinar “meh.”?

August 17th, 2011 by Shawn Cardinal

 

So there you are, delivering the concluding remarks to end your very first webinar. You’re feeling quite good about your prep work, your marketing efforts, and the fact that a good number of participants actually showed up! Then, you read the very small number of surveys that were tuned in and your seemingly incredible presentation turns about to be “meh.” – meaning ho-hum or booooring.  What happened!!?? Why are so many webinars painfully boring for the audience?  Here’s why:  It’s the speaker.

Remote presenting is tricky. After all, you have zero control over your audience; you can’t see them at their  home office. This is not a scare tactic, but you truly have a big responsibility to keep your group engaged in your presentation. There are three main tools at your disposal:

  1. Your voice
  2. The visual presentation and content
  3. The web presentation software

In the upcoming series, we’ll concentrate on what I believe is the most important piece of conducting a great webinar:  The Speaker’s Delivery.  Good speakers can take boring subjects and make them palatable, if not enjoyable.  Practicing and perfecting your inflection, tone, and your ability to connect with the audience are paramount in conducting a great webinar. You don’t have to be a professional public speaker to get high marks on your presentations and keep people engaged; in my next few posts, I’ll cover a variety of ways to turn your anemic webinars into the compelling presentations you strive for.

In the meantime, what tips would you share for being a good and engaging presenter?

 

Shawn Cardinal is ReadyTalk’s training guru. He’s hosted hundreds of webinars and train customers (and employees) on best practices for hosting polished webinars and engaging audiences. When he’s

 

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Gaffe of the Month

August 12th, 2011 by admin

Accidents happen. At ReadyTalk we’re committed to helping our customers prevent accidents and mistakes. Each month, ReadyTalk’s Account Specialist Team shares a recent accident and tips for how to avoid it in the future.

 

Once upon a time, Sarah, a webinar organizer, wanted her clients to know about the company’s upcoming webinar. Hoping to spread the word, she used ReadyTalk’s social media tools to post the webinar registration link to her company’s corporate Facebook page.

Usually, sharing on Facebook and Twitter is a great way to market webinars to the public. However, in this case, Sarah wanted participants to pay for this webinar prior to registering and receiving their automatic confirmation. However, once the registration link was posted on Facebook, it allowed participants to bypass the payment step and register for the webinar. Sarah deleted the link immediately, but unfortunately, once it was posted on Facebook it became searchable for anyone to find. If someone stumbled upon this link they would have found a registration page for this webinar. They could have registered and been automatically confirmed for free.

ReadyTalk tries to remind customers that anything you share on social media outlets will be searchable even if it is no longer on your Facebook profile. There are a few things Sarah could have done differently:

  • Setup the event with manual confirmation versus automatic confirmation. This way, Sarah could confirm participants once she received their payment.
  • Include an event description on the payment page and shared a link to that page instead.
  • She could also ask her ecommerce vendor to integrate with ReadyTalk via the ReadyTalk API. This would allow Sarah to accept payment and register attendees in a single interface.

Do you have a webinar or web conferencing gaffe that you’d like to share? Share it below.

 

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Contextual Interviews for the Marketing User: That’s a Wrap!

July 15th, 2011 by Beth Toeniskoetter

 

While it’s been a few months since we’ve last blogged on the contextual interview process at ReadyTalk, we’ve been hard at work behind the scenes.  The 1st round of interviews for the IT Specs/Contracts user has completed and is currently under review by our team, while the final round of interviews for the marketing user wrapped up just a couple weeks ago. Another round of thanks to our participating customers, we really appreciate the feedback!

As we last left it, our team was analyzing data from the 1st round of interviews with our marketing users, and gearing up for the 2nd round.  During the 1st round of contextual interviews, we utilized a set of questions to understand our customers’ day-to-day responsibilities, and how these contribute to the overall goals of their company.  We matched the comments made during the interviews to the Elements of Performance that ReadyTalk believed were very important to our customers when it came to an audio and web conferencing provider.

During the 2nd round, our customers reviewed and validated these Elements of Performance and then revised them based on their needs as a marketing user. To finalize the Elements of Performance, and ranking order, we took the average of the rankings across the 14 individuals from 10 different companies.

And finally, the last round of interviews. This is where we ask our customers, how does ReadyTalk measure up against other providers of audio and web conferencing tools? How can ReadyTalk deliver more value on each Element of Performance and help you perform your job to its upmost potential?  This isn’t an easy feat, but we are here to support our customers as much as we possibly can.

In the coming weeks, we will comb through all of the data that has been gathered, and determine how this process will translate into the ReadyTalk product roadmap, as well as how we can continue to best serve our wonderful customers!

 

Beth is a Product Marketing Manager and works with our customers to understand their needs as they relate to event services and our conference center, which is used to setup the details of our clients’ upcoming meetings. Outside of the office, Beth loves to spend time with family and friends, cook, and hit the slopes.

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Supporting Teleworkers with the Right Technology for Success

June 15th, 2011 by Bo Bandy


Telecommuting techonology for governmentAs government agencies continue to document and refine teleworking processes to comply with the Telework Enhancement Act of 2010, managers are trying to identify and implement tools and services that remote workers need in order to maintain workflow and collaboration with colleagues.

In a recent white paper, industry analysts at Frost and Sullivan outlined key technology components that should be available to employees who telecommute including, laptops, instant messaging, VoIP, smart phones and more. The paper also looked closely at the importance of web conferencing in teleworking:

In a recent survey of 200 C-level executives, 53 percent said their companies use Web conferencing—more than any other advanced communications technology (including instant messaging, video conferencing and even Voice over IP). Better still, organizations usually find that while they start using Web conferencing as a replacement for in-person events and large group meetings, they very often continue to use it on a daily basis to improve the quality of meetings that would otherwise be held only on the phone or not at all.

ReadyTalk’s audio and web conferencing can help government agencies and department managers realize a variety of benefits:

  • Employee engagement: Telework programs can boost employee engagement because workers get a more flexible schedule and the elimination of daily commutes, which saves them time and money.
  • Reduced facilities and related costs: Because employees are working at home, they don’t need permanent offices or cubicles, which also reduces related costs including power and water bills, security, parking, maintenance services, etc.
  • Reduced environmental impact: Eliminating or reducing employees’ commutes has a substantial environmental impact.

whitepaper downloadTechnology can also go a long way toward helping managers as they roll out telework programs and manage remote workers. Download the free white paper from Frost and Sullivan, Supporting Teleworkers with the Right Technology for Success for additional insight on how web conferencing can compliment other technologies in your telework strategy.

 

As the director of government sales, John is leading efforts to grow ReadyTalk’s government and public sector business.  Away from work, John enjoys skiing and hiking in the mountains.

ReadyTalk’s secure audio and web conferencing services, including webinars, enable federal, state and local agencies to meet with confidence. ReadyTalk’s tools are designed so that it is easy to collaborate with colleagues, share information, telework and train employees. Currently used by the Small Business Administration (SBA) and numerous other agencies, ReadyTalk is experienced in meeting the specific needs of government organizations and provides flexible, custom solutions to meet their needs. ReadyTalk services are available through our GSA contract number GS-35F-0084X on GSA Advantage! For more information, visit the GSA Advantage! site or contact our Government Sales team.

 

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