ReadyTalk

Meet with Confidence

Picking the Perfect Hold Music

Posted by Paul Carollo on
Share this Post:

This week, we rolled out some new hold music on ReadyTalk's audio conferencing bridges. You would think choosing the perfect hold music would be an easy task. Just pick the music that fades into the background, annoys people the least, and sounds neutral...right? That's not always the case.

Picking hold music is tough. There are limitations around music available to us. There's a world of musical tastes, general annoyance around being on hold in general - the decision of what hold music to choose becomes monumentally hard!

We've heard some surprising feedback, including someone who threatened to bite their own forehead if we didn't change our hold music (I'm not exactly sure how that works)! We don't want our customers hyper-extending their jaws or causing any unnecessary bodily harm/property damage, so we are trying to mix up our hold music a little bit more. We hope you enjoy the latest choice. I find it somewhat uplifting, not at all grating, and a little hopeful. Most importantly, i think it fades in the background sufficiently allowing you to wait for your next ReadyTalk meeting in peace.

If you have any feedback, please let us know in the comments!

Paul was formerly an Account Executive at ReadyTalk gaining valuable experience with competitors and the state of the web and audio conferencing industry. Currently in his role as Product Marketing Manager, he is in charge of the competitive landscape, on-demand audio products, and the web meeting interface. Paul loves the outdoors, his pup Huck, his wife Jess, and getting to the ski slopes as much as possible.


Name: Happy Ears
Time: Wednesday, November 2, 2011

But who is this heavenly new music? It sounds like a perkier Enya.

Name: Paul Carollo
Time: Thursday, November 3, 2011

That's a good description! I'm not exactly sure who the author is. Hope you are enjoying it :)

Name: Nik
Time: Thursday, January 5, 2012

I think you can select audio that sufficiently fades into the background without being so repetitive. Maybe a few different songs instead of one 30 second loop, three quarters of which are a loop played three times. Can you just license a bunch of muzak and randomize the play order?

Name: Paul Carollo
Time: Thursday, January 5, 2012

Thanks, Nik. More songs would be great unfortunately this wouldn't be possible on our current system. I'm always curious about the types of music customers like, what three songs would you want to hear? Thanks for your feedback.

Name: Troy
Time: Thursday, February 2, 2012

This sounds so much like 'Where the Streets Have No Name' by U2 that I'm surprised Bono's lawyers aren't trying to sue you.

Name: Paul Carollo
Time: Monday, February 6, 2012

Haha. You're right we hadn't noticed that.

Name: Troy
Time: Tuesday, February 7, 2012

It's no biggie - I like singing over it while I wait for my weekly conference calls to start. Better vaguely familiar music than awful music! :)

Name: Roin
Time: Thursday, April 19, 2012

the current music is really annoying.

Name: Frank
Time: Tuesday, September 4, 2012

bit forehead. bleeding. send help.

Name: KG
Time: Tuesday, September 4, 2012

I'd like to hear an instrumental medley from the songs of the (sadly) late Kevin Allin. I expect Merle would entertain a reasonable offer. Any thoughts on that?

Name: Adrian Turner
Time: Wednesday, September 26, 2012

+1 on providing different hold muzak options -- or letting customers provide their own, for their specific accounts.

Comments for Picking the Perfect Hold Music

blog comments powered by Disqus

Recent Posts

Debunking Webinar Myth #3: Webinars produce quantity, but not quality.

Debunking Webinar Myth #3: Webinars produce quantity, but not quality. Sometimes, we hear from customers that their webinars drove a ton of registrations or high attendance, but...

Debunking Webinar Myth #2: The price per lead is too high.

Debunking Webinar Myth #2: The price per lead is too high. In our first post of this series, we talked about how you can conduct cost effective webinars for your organization,...

Debunking Webinar Myth #1: Webinars cost an arm and a leg

Debunking Webinar Myth #1: Webinars cost an arm and a leg In our experience, most people think webinars cost an arm and a leg. There can be a variety of expenses associated with...

How to Identify and Clean up Bad Data

How to Identify and Clean up Bad Data The implications of bad data are huge, as we discussed in this post. It causes not just direct financial losses to the tune of $600 billion...

Top 5 Webinar Lead Generation Mistakes

Top 5 Webinar Lead Generation Mistakes A webinar is a proven medium to generate high quality leads. However, merely going through the motions does not guarantee leads. For the...

Moving your Organization to a Strategic Demand Generation Strategy [Guest Post]

Today's post is provided by Carlos Hidalgo, CEO and Principal at ANNUITAS. You can follow Carlos on Twitter, @cahidalgo. I had the privilege to present on a webinar sponsored by...

How to Target a Demand Generation Audience vs. a Nurturing Series

How to Target a Demand Generation Audience vs. a Nurturing Series   A basic marketing funnel includes three phases: demand generation, lead nurturing and sales. It's like a person...

Cost Analysis of Webinar Leads

 Cost Analysis of Webinar Leads Webinars have gained popularity as a cost effective lead generation tactic in the past couple of years. Depending on your webinar strategy, the...

Webinar Promotion Q&A with Marketing Experts

Your Webinar Questions Answered by HourlyNerd's Dan Slagen and ReadyTalk's Shawn Cardinal On August 19, Dan Slagen, the CMO of HourlyNerd spoke on ReadyTalk’s webinar series about...