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1 Webinar = 19 Pieces of Content

Posted by Bo Bandy on
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Webinars are a time consuming endeavor. I was going to try to quantify the number of man hours required for a successful webinar, but I’ll save that for another post. By the time you come up with a topic, find and manage a speaker, invite attendees and put together an engaging slide deck, you’ve easily done a full day’s work and that’s just the start. It takes a lot of leads to reach a positive ROI on that kind of investment.

Using webinars for content marketing is another way to improve ROI. A single webinar can easily be re-purposed to fit other formats. In fact, we recently identified 19 pieces of content that can be created from every webinar.

webinars for content marketing: 19 pieces of content from one webinarEvery webinar has components that must be created but can than later be re-purposed. Those include:

  • Abstract
  • Emails
  • Registration page
  • Slide Deck
  • Polls
  • Chat
  • Q&A
  • Twitter stream
  • Archive page
  • Recording
  • Emails
  • Transcription

So, if you are one of the 59% of marketers who do webinars, take the assets above and turn them into:

PR:

  1. Promotional press release
  2. A press release on key takeaways

Blog Posts:

  1. Pre-event Q&
  2. Thought leadership post on the event topic
  3. Speaker(s) guest post
  4. Topic-related trends
  5. Review the event Q&As
  6. Analysis of the poll results
  7. Key event takeaways

Videos:

  1. Interview with the speakers
  2. Webinar preview “trailer/teaser”
  3. Interview the speaker on key takeaways
  4. Edit the recording to a short 2-minute clip
  5. Post the entire recording

Other Content:

  1. A new LinkedIn discussion from the poll results
  2. Product sheets from the frequently asked questions
  3. Poll results displayed in an infographic
  4. Post the deck to SlideShare
  5. Transcribe the webinar and turn it into an eBook

This is just the beginning. Webinars can easily be the secret weapon for generating content. Download this handy guide as your reminder of the 19 pieces of content you can generate from a single webinar. When you think of another piece, be sure to share it in the comments below.

You may also want to check out 15 Ways to Incorporate Webinars into your Content Marketing Strategy (tweets included) or Guest Post: 5 Reasons to Fit Webinars into Your Content Marketing Strategy.


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