ReadyTalk

Meet with Confidence

1 Webinar = 19 Pieces of Content

Posted by Bo Bandy on
Share this Post:

Webinars are a time consuming endeavor. I was going to try to quantify the number of man hours required for a successful webinar, but I’ll save that for another post. By the time you come up with a topic, find and manage a speaker, invite attendees and put together an engaging slide deck, you’ve easily done a full day’s work and that’s just the start. It takes a lot of leads to reach a positive ROI on that kind of investment.

Using webinars for content marketing is another way to improve ROI. A single webinar can easily be re-purposed to fit other formats. In fact, we recently identified 19 pieces of content that can be created from every webinar.

webinars for content marketing: 19 pieces of content from one webinarEvery webinar has components that must be created but can than later be re-purposed. Those include:

  • Abstract
  • Emails
  • Registration page
  • Slide Deck
  • Polls
  • Chat
  • Q&A
  • Twitter stream
  • Archive page
  • Recording
  • Emails
  • Transcription

So, if you are one of the 59% of marketers who do webinars, take the assets above and turn them into:

PR:

  1. Promotional press release
  2. A press release on key takeaways

Blog Posts:

  1. Pre-event Q&
  2. Thought leadership post on the event topic
  3. Speaker(s) guest post
  4. Topic-related trends
  5. Review the event Q&As
  6. Analysis of the poll results
  7. Key event takeaways

Videos:

  1. Interview with the speakers
  2. Webinar preview “trailer/teaser”
  3. Interview the speaker on key takeaways
  4. Edit the recording to a short 2-minute clip
  5. Post the entire recording

Other Content:

  1. A new LinkedIn discussion from the poll results
  2. Product sheets from the frequently asked questions
  3. Poll results displayed in an infographic
  4. Post the deck to SlideShare
  5. Transcribe the webinar and turn it into an eBook

This is just the beginning. Webinars can easily be the secret weapon for generating content. Download this handy guide as your reminder of the 19 pieces of content you can generate from a single webinar. When you think of another piece, be sure to share it in the comments below.

You may also want to check out 15 Ways to Incorporate Webinars into your Content Marketing Strategy (tweets included) or Guest Post: 5 Reasons to Fit Webinars into Your Content Marketing Strategy.


Comments for 1 Webinar = 19 Pieces of Content

blog comments powered by Disqus

Recent Posts

Does your tech company have what it takes to compete in the Colfax Relay?

Does your tech company have what it takes to compete in the Colfax Relay? Living a healthy lifestyle is an important part of the ReadyTalk culture. When we hire, we look for...

Mobile Optimization Explained

How to Better Market to a Mobile Audience Yesterday, we had the pleasure of sponsoring an AMA Webinar, “Conversion Optimization in a Multi-Device World.” Led by Chris Goward, CEO...

Try out ReadyTalk Video Lab for Your Next Meeting!

Ready to try something new? Check out ReadyTalk Video Lab, an experiential video conferencing and VoIP solution that's ideal for small, interactive meetings. We are asking...

Want One-Click Meetings?

Want One-Click Meetings?   Phone number. Access Code. #. Press *2. Pin number. #. Listen to recording of options. Meeting begins. The traditional method of starting a conference...

Love Your Mobile Phone? So do we.

Love Your Mobile Phone? So do we. You probably spend more time with your mobile phone than you do with your significant other. After all, it’s with you at work, your commute and at...

Stop. Collaborate and Listen.

Stop. Collaborate and Listen. ReadyTalk plays an important role for teams who want to collaborate during meetings. Unlike webinars with only one or two presenters, collaborative...

Meetings! Meetings! And More Meetings! How Much are They Really Costing You?

Are you running from meeting to meeting? Are there clear agendas, action items and decisions being made in all these meetings?  Do you even know why you were requested to attend?...

Technology Tools for Remote Workers

Technology Tools for Remote Workers Telecommuting, remote work and flex schedules are rising in popularity. On a recent webinar, Out of the Office: Tips and Best Practices for...

Improving Your Remote Work Experience

Improving Your Remote Work Experience Being a remote employee can be both rewarding and challenging. You’re often reliant on in-office colleagues to communicate important details,...