ReadyTalk

Meet with Confidence

Are You Suffering from Too Much Technology?

Posted by Bo Bandy on
Share this Post:

Bizo Marketing Stack InfographicLast week, our friends over at Bizo put out an awesome infographic on their marketing technology stack. Bizo is a ReadyTalk customer, so we were included in the graphic.

That’s not why I love it.

I think the graphic does a great job exemplifying the important role that technology plays in marketing. That said, I think it also highlights a pain that marketers are feeling: technology overload.

There are some amazing platforms out there that make us better, smarter, faster marketers. It’s not hard to see and justify the value when a platform solves a pain point. But, at some point, those platforms become a pain in themselves. We get great data but then don’t have time to analyze the data so we need another tool to help.

It reminds me of the children’s book, “If You Give a Mouse a Cookie.” At first, the mouse is happy with just a crumb but soon he wants the whole cookie…I started out with a blog platform but then need a tool to syndicate the posts; and then, I wanted to integrate analytics into a separate platform and needed a connector to do it.

I don’t think this is an unusual situation. When I chat with other marketers, the conversation quickly turns to the technology we’re using to get the job done and how to manage it. It’s definitely a love hate relationship. What technology tools are you using? How do you manage them?


Comments for Are You Suffering from Too Much Technology?

blog comments powered by Disqus

Recent Posts

Does your tech company have what it takes to compete in the Colfax Relay?

Does your tech company have what it takes to compete in the Colfax Relay? Living a healthy lifestyle is an important part of the ReadyTalk culture. When we hire, we look for...

Mobile Optimization Explained

How to Better Market to a Mobile Audience Yesterday, we had the pleasure of sponsoring an AMA Webinar, “Conversion Optimization in a Multi-Device World.” Led by Chris Goward, CEO...

Try out ReadyTalk Video Lab for Your Next Meeting!

Ready to try something new? Check out ReadyTalk Video Lab, an experiential video conferencing and VoIP solution that's ideal for small, interactive meetings. We are asking...

Want One-Click Meetings?

Want One-Click Meetings?   Phone number. Access Code. #. Press *2. Pin number. #. Listen to recording of options. Meeting begins. The traditional method of starting a conference...

Love Your Mobile Phone? So do we.

Love Your Mobile Phone? So do we. You probably spend more time with your mobile phone than you do with your significant other. After all, it’s with you at work, your commute and at...

Stop. Collaborate and Listen.

Stop. Collaborate and Listen. ReadyTalk plays an important role for teams who want to collaborate during meetings. Unlike webinars with only one or two presenters, collaborative...

Meetings! Meetings! And More Meetings! How Much are They Really Costing You?

Are you running from meeting to meeting? Are there clear agendas, action items and decisions being made in all these meetings?  Do you even know why you were requested to attend?...

Technology Tools for Remote Workers

Technology Tools for Remote Workers Telecommuting, remote work and flex schedules are rising in popularity. On a recent webinar, Out of the Office: Tips and Best Practices for...

Improving Your Remote Work Experience

Improving Your Remote Work Experience Being a remote employee can be both rewarding and challenging. You’re often reliant on in-office colleagues to communicate important details,...