Last week, our friends over at Bizo put out an awesome infographic on their marketing technology stack. Bizo is a ReadyTalk customer, so we were included in the graphic.
That’s not why I love it.
I think the graphic does a great job exemplifying the important role that technology plays in marketing. That said, I think it also highlights a pain that marketers are feeling: technology overload.
There are some amazing platforms out there that make us better, smarter, faster marketers. It’s not hard to see and justify the value when a platform solves a pain point. But, at some point, those platforms become a pain in themselves. We get great data but then don’t have time to analyze the data so we need another tool to help.
It reminds me of the children’s book, “If You Give a Mouse a Cookie.” At first, the mouse is happy with just a crumb but soon he wants the whole cookie…I started out with a blog platform but then need a tool to syndicate the posts; and then, I wanted to integrate analytics into a separate platform and needed a connector to do it.
I don’t think this is an unusual situation. When I chat with other marketers, the conversation quickly turns to the technology we’re using to get the job done and how to manage it. It’s definitely a love hate relationship. What technology tools are you using? How do you manage them?