ReadyTalk

Meet with Confidence

BMA Likes Advocate Marketing; You Might Too

Posted by Bo Bandy on
Share this Post:

BMA Likes Advocate Marketing; You Might Too

ReadyTalk Summit Club customer advocacy

On Friday, ReadyTalk was recognized at the 2014 Gold Key Awards by the Colorado Business Marketing Association. Our customer advocacy program, Summit Club, received a Silver Award in the Demand Generation category.

You may be wondering, “What does customer advocacy have to do with demand generation?” I’ll get to that, but first a little bit about our advocacy program…

The success of our customers is our primary focus at ReadyTalk. We are very thoughtful about all things customer—product design, customer support, account management, training, onboarding and more. As a result, we have really happy customers. In fact, our NPS score, a measurement of likeliness to recommend, is above average and higher than our competitors.  

In late 2013, we decided that we wanted to expand our relationship with our champion customers (those who were giving us NPS scores of 8+) by building a formal advocacy program. We looked at several platforms that would help facilitate conversations and help us better engage with customers and decided that our advocacy program would be powered by Influitive. Learn more and get a demo of Influitive here: http://vip.infl.tv/refer/xg-2ug. (Note: Influitive is also a ReadyTalk customer).

Summit Club (our advocacy community) allows us to reward customers for what they are already doing – using and talking about ReadyTalk. As member, they enjoy:

  • Early access to new features
  • Opportunities to provide feedback and suggest new features
  • Interaction with different ReadyTalk departments
  • Rewards for sharing your experience and expertise

The program is simple. Tackle “challenges” in the program, earn points, and redeem points for cool stuff. It’s an opportunity for them to share their success and for us to show our thanks.

We’ve already seen tremendous results from the program including a major increase in customer referrals, which is why we received a Silver Key from the BMA. Not only have we seen a rise in customer referrals, but these referrals close faster than our other deals. But that’s not all, we’ve also seen a boost in social media, case studies, reference calls, etc.

Want to learn more?  

Join us for a webinar with the American Marketing Association and Influitive: The 'Yelpification' Effect: How to Get Your Customers Talking About You With Advocate Marketing. Register now: https://cc.readytalk.com/r/45bup68gehiz&eom.


Comments for BMA Likes Advocate Marketing; You Might Too

blog comments powered by Disqus

Recent Posts

Less Work, Better Results: Use Marketing Automation to Your Advantage

Using Marketing Automation to Your Advantage    After broadcasting a webinar and recording it, promoting it and encouraging people to watch the recording becomes the next steps for...

The Power of Webinar Tactics for Lead Qualification

The Power of Webinar Tactics for Lead Qualification  Webinars allow you to not only generate leads, but are also an excellent way to generate lead qualification. By utilizing...

If You Don't Try Designing a Live Webinar for On-Demand Use, You'll Hate Yourself Later

Designing a Live Webinar for On-Demand Use   In recent years webinars have grown in popularity for marketers in the B2B world with about 62 percent of all B2B marketers currently...

Don’t Stutter. Use the Webinar ROI Calculator to Show Your Success.

Don’t Stutter. Use the Webinar ROI Calculator to Show Your Success. Remember that time when your boss asked you about the success of your webinar program? If you stuttered,...

If You Struggle With Evergreen Topics, Read This

Finding Evergreen Topics Many marketers are generating leads through webinars with the lowest possible cost effort by recording your webinar and redistributing it. On average, a...

5 Tools my Sales Team Could Not Live Without

5 Tools Our Sales Team Could Not Live Without As a Sales Director, my goal is to provide tools and resources to my team in order to make them successful and more efficient.  My...

Cost of a Webinar: Is it a good investment?

Cost of a Webinar: Is it a good investment? With today's technology, there are an overwhelming number of ways a marketer can generate demand and capture new customers. Filtering...

How to Actually Measure Your Content Marketing

How to Actually Measure Your Content Marketing   Today's guest post comes from Jesse Noyes,Senior Director of Content Marketing for Kapost. Kapost is a leading provider of content...

The Cost of a Webinar Lead: Getting the Most out of Your Webinar Investment

The Cost of a Webinar Lead: Getting the Most out of Your Webinar Investment   Webinars are growing increasingly popular in the B2B marketing world. According to Content Marketing...