ReadyTalk

Meet with Confidence

BMA Likes Advocate Marketing; You Might Too

Posted by Bo Bandy on
Share this Post:

BMA Likes Advocate Marketing; You Might Too

ReadyTalk Summit Club customer advocacy

On Friday, ReadyTalk was recognized at the 2014 Gold Key Awards by the Colorado Business Marketing Association. Our customer advocacy program, Summit Club, received a Silver Award in the Demand Generation category.

You may be wondering, “What does customer advocacy have to do with demand generation?” I’ll get to that, but first a little bit about our advocacy program…

The success of our customers is our primary focus at ReadyTalk. We are very thoughtful about all things customer—product design, customer support, account management, training, onboarding and more. As a result, we have really happy customers. In fact, our NPS score, a measurement of likeliness to recommend, is above average and higher than our competitors.  

In late 2013, we decided that we wanted to expand our relationship with our champion customers (those who were giving us NPS scores of 8+) by building a formal advocacy program. We looked at several platforms that would help facilitate conversations and help us better engage with customers and decided that our advocacy program would be powered by Influitive. Learn more and get a demo of Influitive here: http://vip.infl.tv/refer/xg-2ug. (Note: Influitive is also a ReadyTalk customer).

Summit Club (our advocacy community) allows us to reward customers for what they are already doing – using and talking about ReadyTalk. As member, they enjoy:

  • Early access to new features
  • Opportunities to provide feedback and suggest new features
  • Interaction with different ReadyTalk departments
  • Rewards for sharing your experience and expertise

The program is simple. Tackle “challenges” in the program, earn points, and redeem points for cool stuff. It’s an opportunity for them to share their success and for us to show our thanks.

We’ve already seen tremendous results from the program including a major increase in customer referrals, which is why we received a Silver Key from the BMA. Not only have we seen a rise in customer referrals, but these referrals close faster than our other deals. But that’s not all, we’ve also seen a boost in social media, case studies, reference calls, etc.

Want to learn more?  

Join us for a webinar with the American Marketing Association and Influitive: The 'Yelpification' Effect: How to Get Your Customers Talking About You With Advocate Marketing. Register now: https://cc.readytalk.com/r/45bup68gehiz&eom.


Comments for BMA Likes Advocate Marketing; You Might Too

blog comments powered by Disqus

Recent Posts

ReadyTalkers Take to the Park

ReadyTalkers Take to the Park Today’s post is provided by Samantha Mizzi a quality assurance engineer at ReadyTalk. Samantha is an active member of ReadyTalk’s Charitable...

5 Awesome Reasons to Attend Dreamforce '14

Dreamforce '14 is quickly approaching! Are you planning on attending? If you are still unsure and need just a little push to commit, check out these 5 awesome reasons to attend.  ...

Sales & Marketing 101: What We Don't Learn in College

Sales & Marketing 101: What We Don't Learn in College Today's post is from Brittany Jones. Brittany was recently hired as a marketing coordinator after being a ReadyTalk intern for...

Giving to the Greater Community

One thing that I appreciate about ReadyTalk is our sincere wish to make a positive difference in our community.  This certainly applies to relationships with other businesses and...

A Customers Perspective: Using ReadyTalk for Tech Training

A Customers Perspective: Using ReadyTalk for Tech Training Today's post is provided by Kelsey Harms, a computer specialist with the Illinois Education Association. IEA is a...

Growth Through Marketing and Innovation: How Peter Drucker Shaped ReadyTalk

Growth Through Marketing and Innovation: How Peter Drucker Shaped ReadyTalk Those who know me well know that I read a lot of business books. Besides Jim Collins, the books and...

New from ReadyTalk: Pause Desktop/Application Sharing

Keep Presentations Professional with Pause Have you ever wanted to pause screen sharing in a meeting to do things on your system without showing potentially confidential...

New Functionality for ReadyTalk for Salesforce Users

The ReadyTalk team continues to add new features to our Salesforce application to create additional efficiencies for our customers when using the two applications in their...

ReadyTalk in the Community: Mountain Range High School MESA / FTC Robotics Team

In 2013, ReadyTalk’s Charitable Contributions Committee started a great relationships with the Mountain Range High School MESA / FTC Robotics Team. ReadyTalk employee Samantha...