ReadyTalk

Meet with Confidence

Case Study: How Marketo Uses Webinars to Engage Prospects and Boost Sales

Posted by Bo Bandy on
Share this Post:
Marketing automation innovator Marketo knows a thing or two about how to engage with customers and prospects. They also compete in an industry that is highly competitive and filled with savvy, sophisticated marketers. Webinars play a key role in their engagement strategy.
 
When shopping for a webinar vendor, Marketo identified a few components that were crucial:
  • Customer service that was easy-to-reach and experienced
  • A platform that was easy to learn and easy to use
  • Operator support for a more polished experience
  • Integration with Marketo's own software
ReadyTalk’s technology has enabled Marketo to make webinars more effective than ever and exceeded their expectations. Find out how: marketo_case_study.pdf
 
 
“The near-instant engagement that ReadyTalk’s integration has enabled us to do after each webinar is a game-changer. This capability enables ReadyTalk to pay for itself, which is a beautiful thing.”
-  Rick Siegfried, Marketo’s marketing programs specialist

 


Comments for Case Study: How Marketo Uses Webinars to Engage Prospects and Boost Sales

blog comments powered by Disqus

Recent Posts

Moving your Organization to a Strategic Demand Generation Strategy [Guest Post]

Today's post is provided by Carlos Hidalgo, CEO and Principal at ANNUITAS. You can follow Carlos on Twitter, @cahidalgo. I had the privilege to present on a webinar sponsored by...

How to Target a Demand Generation Audience vs. a Nurturing Series

How to Target a Demand Generation Audience vs. a Nurturing Series   A basic marketing funnel includes three phases: demand generation, lead nurturing and sales. It's like a person...

Cost Analysis of Webinar Leads

 Cost Analysis of Webinar Leads Webinars have gained popularity as a cost effective lead generation tactic in the past couple of years. Depending on your webinar strategy, the...

Webinar Promotion Q&A with Marketing Experts

Your Webinar Questions Answered by HourlyNerd's Dan Slagen and ReadyTalk's Shawn Cardinal On August 19, Dan Slagen, the CMO of HourlyNerd spoke on ReadyTalk’s webinar series about...

Watch your audience go from yawn to yay!

ReadyTalk Hosts Susan Stewart on our Webinar Series Time and time again people eagerly register for webinars, to only drift off from the live event and leave the webcast wondering...

The Cost of Bad Data

Cost of Bad Data Bad data is data that is not perfect – it could be incorrect data, data with missing chunks or data that is delayed. Most businesses do not realize it yet, but bad...

Optimize Your Webinar Spending with the Webinar ROI Calculator

Optimize Your Webinar Spending with the Webinar ROI Calculator As a marketer, you’re probably asked to provide weekly results in order to justify your budget and efforts. Week over...

ReadyTalk Makes Outside Magazine's 2014 list for "Best Places to Work"

The 2014 Outside Magazine “Best Places to Work” winners have been released, and ReadyTalk is happy to announce that we have made this year's list. For the past seven years, Outside...

6 Perspectives On Realistic Goals For New Advocate Marketing Programs (Guest Post)

6 Perspectives On Realistic Goals For New Advocate Marketing Programs If you’re anything like me, you have to set explicit goals for yourself before you can get anything really...