ReadyTalk

Meet with Confidence

Generate More Qualified Leads with Your Webinars: A Step by Step Approach

Posted by Bo Bandy on
Share this Post:

On April 27, we are hosting, “Generate More Qualified Leads with Your Webinars: A Step by Step Approach," a free webinar open to all marketers.

Imagine, as a marketer, you had the means to reach hundreds, if not thousands of people, with your message at a relatively low, fixed cost. And, that you could measure engagement, qualify and segment all attendees within a fully branded and engaging experience. These are the benefits of today’s webinar.

By crafting a webinar about the benefits and advantages of your product/service, you are able to not only gauge interest, but also depth of interest (or rather engagement to your company’s solution). Additionally, from the attendees of your webinar, you can gather a whole host of information related to their needs and pains.

For instance, consider a fictional webinar called “Shortening Your Sales Cycle with XZY”. Everyone who registers for this webinar is most certainly interested in shortening their sales cycle, and if you craft your registration page well, you can glean a tremendous amount of information from them at the time of registration. During the webinar, you can ask polling questions to further qualify your audience around things like “Who do you currently use to do this?”; “What are your biggest challenges?”; etc. Your attendees are engaged and the polling is helping you craft your topic and make the webinar interactive—answers are almost always true.

Combine webinars with the power of social media promotion and you have a highly cost effective way to drive net new leads into your pipeline with a significantly low marginal cost.

Join us for this webinar and learn more about the tactics marketers are employing to build demand with two case studies featuring Rally Software and NewsGator. You can learn more here and register.

As the senior demand generation manager at ReadyTalk, Mike helps manage and execute ReadyTalk’s demand generation programs, which include email, online advertising, telemarketing and tradeshows. He also oversees ReadyTalk’s lead management process and marketing funnel by using Eloqua and Salesforce.com to automate ReadyTalk’s nurturing programs and lead follow-up.


Comments for Generate More Qualified Leads with Your Webinars: A Step by Step Approach

blog comments powered by Disqus

Recent Posts

New from ReadyTalk - Quick Share My Desktop

New from ReadyTalk - Quick Share My Desktop Hot off the press - we've just released an enhancement to our Quick Launcher product (available on Windows today and Mac next week). The...

Internet-wide Security Risk: How ReadyTalk is Addressing “Heartbleed”

It’s been all over the news: a major vulnerability in the encryption technology used across much of the Internet was recently discovered. The vulnerability causing these issues is...

Webinars: The Gateway Drug to a Video Marketing Strategy - Q&A Session Review

We recently hosted a webinar with the video marketing gurus over at Vidyard to dive into the idea of launching a video marketing strategy with the materials most of us already have...

Nobody is Watching Your Webinar and How to Fix It

Content is everywhere and in every form – videos, tweets, blogs, forums, whitepapers. I recently read an article that said by 2020 the amount of information on the Web is expected...

New from ReadyTalk - Modern meeting controls and VoIP enhancements

You may have noticed more frequent changes from ReadyTalk lately. In an effort to keep our controls fresh and functional for all of our different users we are continuously...

Comparing the Value of Webinar Leads vs. Email List Leads

Over time, marketers have innovated and refined many online avenues for lead generation, but the legacy email list continues to remain a top favorite. Viable alternatives, such as...

Feature Friday: How to Upload Your Video Clip

  Why Use this feature? I think it is safe to say that everyone hates when they see the word “download”. And the last thing someone wants when hosting a web conference is to lose...

The 8 Most Common Audio Conferencing Issues

Audio conferencing affects every area of business. From customer service to investor relations, poor audio quality is associated with a lack of professional competence. In order to...

Feature Friday: Promoting to Co-Presenter vs. Granting Control...What's the Difference?

Visit the ReadyTalk blog every Friday to learn more about a ReadyTalk feature.   We get a lot of questions on the difference between granting control and promoting someone...