On April 27, we are hosting, “Generate More Qualified Leads with Your Webinars: A Step by Step Approach," a free webinar open to all marketers.
Imagine, as a marketer, you had the means to reach hundreds, if not thousands of people, with your message at a relatively low, fixed cost. And, that you could measure engagement, qualify and segment all attendees within a fully branded and engaging experience. These are the benefits of today’s webinar.
By crafting a webinar about the benefits and advantages of your product/service, you are able to not only gauge interest, but also depth of interest (or rather engagement to your company’s solution). Additionally, from the attendees of your webinar, you can gather a whole host of information related to their needs and pains.
For instance, consider a fictional webinar called “Shortening Your Sales Cycle with XZY”. Everyone who registers for this webinar is most certainly interested in shortening their sales cycle, and if you craft your registration page well, you can glean a tremendous amount of information from them at the time of registration. During the webinar, you can ask polling questions to further qualify your audience around things like “Who do you currently use to do this?”; “What are your biggest challenges?”; etc. Your attendees are engaged and the polling is helping you craft your topic and make the webinar interactive—answers are almost always true.
Combine webinars with the power of social media promotion and you have a highly cost effective way to drive net new leads into your pipeline with a significantly low marginal cost.
Join us for this webinar and learn more about the tactics marketers are employing to build demand with two case studies featuring Rally Software and NewsGator. You can learn more here and register.
As the senior demand generation manager at ReadyTalk, Mike helps manage and execute ReadyTalk’s demand generation programs, which include email, online advertising, telemarketing and tradeshows. He also oversees ReadyTalk’s lead management process and marketing funnel by using Eloqua and Salesforce.com to automate ReadyTalk’s nurturing programs and lead follow-up.