ReadyTalk

Meet with Confidence

How One Company Increased Webinar Leads by 15%

Posted by Bo Bandy on
Share this Post:

How One Company Increased Webinar Leads by 15% 

Since moving to ReadyTalk, the average attendance rate for Profiles International’s webinar attendance rate has improved to 59 percent, up from 41 percent with the previous vendor. 

Profiles International offers assessment solutions that enable organizations to select the right people and develop them to their full potential. They work with clients across the employee life cycle to enhance the productivity and performance of individuals, teams, and organizations.

Increased leads with webinarsWebinars play in an important role in Profiles’ marketing programs for attracting new clients. From the first introduction—a webinar invitation—to the follow up activities, every step of the webinar needed to be polished and well executed. After all, for many attendees, this is the first interaction with your company and your brand. You want to put you best (digital) foot forward.

For years, Profiles used ReadyTalk to power their demos and collaborative meetings. After a series of problems with their webinar vendor, Profiles moved their webinar program to ReadyTalk as well.

They immediately began experiencing an improvement in attendance (and the resulting sales leads). They also were able to create a new revenue source by offering continuing education credits (a tuition-based program).

“As soon as Profiles International started using ReadyTalk webinar services, it was able to expand its offerings. The marketing team had long wanted to produce webinars for continuing education credit, but couldn’t do so because the former webinar service was unable to individually track the exact time each attendee signed into and out of the event.”

Profiles recently partnered with us to author a case study on their experience using ReadyTalk, “Meeting the Challenge of Lead Generation: How Profiles International Builds Demand with Webinars.” They walked us through the criteria that was essential to their program. Reliability and customer service were obvious inclusions, but there were also a few surprises. Easy-to-map data fields and the ability for co-presenters to control their own slides were two features they cited as essential to their webinar quality.

Take a look at the case study to learn about new ways you can improve your bottom line with webinars.


Comments for How One Company Increased Webinar Leads by 15%

blog comments powered by Disqus

Recent Posts

Less Work, Better Results: Use Marketing Automation to Your Advantage

Using Marketing Automation to Your Advantage    After broadcasting a webinar and recording it, promoting it and encouraging people to watch the recording becomes the next steps for...

The Power of Webinar Tactics for Lead Qualification

The Power of Webinar Tactics for Lead Qualification  Webinars allow you to not only generate leads, but are also an excellent way to generate lead qualification. By utilizing...

If You Don't Try Designing a Live Webinar for On-Demand Use, You'll Hate Yourself Later

Designing a Live Webinar for On-Demand Use   In recent years webinars have grown in popularity for marketers in the B2B world with about 62 percent of all B2B marketers currently...

Don’t Stutter. Use the Webinar ROI Calculator to Show Your Success.

Don’t Stutter. Use the Webinar ROI Calculator to Show Your Success. Remember that time when your boss asked you about the success of your webinar program? If you stuttered,...

If You Struggle With Evergreen Topics, Read This

Finding Evergreen Topics Many marketers are generating leads through webinars with the lowest possible cost effort by recording your webinar and redistributing it. On average, a...

5 Tools my Sales Team Could Not Live Without

5 Tools Our Sales Team Could Not Live Without As a Sales Director, my goal is to provide tools and resources to my team in order to make them successful and more efficient.  My...

Cost of a Webinar: Is it a good investment?

Cost of a Webinar: Is it a good investment? With today's technology, there are an overwhelming number of ways a marketer can generate demand and capture new customers. Filtering...

How to Actually Measure Your Content Marketing

How to Actually Measure Your Content Marketing   Today's guest post comes from Jesse Noyes,Senior Director of Content Marketing for Kapost. Kapost is a leading provider of content...

The Cost of a Webinar Lead: Getting the Most out of Your Webinar Investment

The Cost of a Webinar Lead: Getting the Most out of Your Webinar Investment   Webinars are growing increasingly popular in the B2B marketing world. According to Content Marketing...