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How to Live Tweet a Webinar

Posted by Bo Bandy on
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Tweeting during a webinarLast month, Social Media Today shared an article of best practices for How to Live Tweet an Event. We all follow someone (or several someones) who suddenly post 10 times their normal volume because they are at an industry event or tradeshow. The SMT article has some great tips about how to do it without annoying your followers who may not care.

We often suggest webinar presenters use social media during their webinar. While the webinar interface has engagement tools like chat and polling, Twitter provides a great platform for engaging with attendees during and after a webinar, but webinar presenters and attendees should be careful not to annoy their twitter followers. Here are a few recommendations for both webinars attendees and presenters:

  • Let your followers know that you'll be attending (or presenting) a webinar: this gives them a chance to register if they are interested in the topic. It also gives them a heads up that you'll be tweeting about the event.
  • Make a note of the Twitter handles of the presenters. The presenters will likely share their handles on their introduction slide, so be sure to write them do to refer to throughout the webinar. 
  • If your a webinar host or presenter, assign someone from your team to monitor Twitter while you are presenting. They can gather questions, engage and keep the conversation flowing.
  • Ask questions via the conference interface as well as Twitter.
  • Follow other attendees, since these people likely have the same interest/concern as you.

What else would you add to the list?


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