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content marketing
Tuesday, May 22, 2012 in
Bo Bandy+ is the marketing communications and PR manager and
manages corporate branding and messaging, content marketing, social
media and customer engagement. Prior to working at ReadyTalk, Bo
managed external communications activities including media
relations, marketing promotions, social media strategy and
execution, special events, and web activities for both B2B and B2C
technology companies. She still reads books that are
printed on paper, wants to be a race care driver (Formula 1) and
spends a lot of time in the kitchen. She loves spending time
outdoors with her husband, son and dog....
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Wednesday, August 1, 2012 in Webinars
Dreamforce is one of the largest technology tradeshows of the year.
It brings 50,000 people to San Francisco for a week of sessions,
exhibits, parties and keynotes all dedicated to the topic of
Salesforce. The event is crowded with geeks from every position –
salesforce.com administrators, marketing folks (like me),
salespeople (of course), developers and more. ReadyTalk gets a lot
of value out of exhibiting at Dreamforce. It’s a great opportunity
to demo ReadyTalk for Salesforce, our free... Read More » »
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Wednesday, July 18, 2012 in Audio and Web Conferencing
According to a Frost and Sullivan study, web conferencing
has the highest usage of any other communications tool. This makes
the risks high for IT departments tasked with choosing a
conferencing provider. Few tools and services touch an entire
organization like conferencing. Many of our customers selected
ReadyTalk as their provider after having bad experiences with other
vendors—poor audio quality, unexpected costs, no global support,
etc. Deciding it’s time for new conferencing service is the... Read
More » »
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Tuesday, June 26, 2012 in Webinars
Today, DemandGen Report announced the list of companies recognized
in the 2012 Sales And Marketing Integration Award Report.
ReadyTalk is honored to make the list. This year, the
marketing team at ReadyTalk has spent a lot of time and energy
focsuing on sales enablement, developing and
implementing tools and tactics to help marketing empower the
sales force to maximize prospect touch points and close deals.
Mike McKinnon has blogged about some of the programs he's put
in place and the report... Read More » »
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Thursday, June 14, 2012 in Webinars
Like most marketers, I attend a lot of webinars. Webinars really
are a win-win for the host and the attendees. As an attendee, I get
access to thought leaders and insight on timely topics. Lately,
those topics have been social media and content marketing. For the
company hosting the webinar, they get a chance to connect
themselves with a timely topic, build brand recognition, and they
get my contact info (lucky them!). Most the time, I'm more than
happy to hand over my contact details. After all,... Read More » »
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Friday, March 9, 2012 in Webinars
Last week, we announced plans to relocate our headquarters. We’re
going to share a lot of info on the new location, the build-out and
more. You can also check out our Facebook page, where we’ll be
posting lots of photos. Where are We Going? ReadyTalk won’t be
going far from its current location. In fact, we are staying in
LoDo (Lower Downtown) and moving just two blocks to 1900 16th
Street. Staying in LoDo is really important to us and helps make
the ReadyTalk culture what it is—bikes paths and... Read More » »
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Tuesday, January 17, 2012 in Webinars
On Thursday evening, Anita Wehnert, director of product marketing,
will be the featured guest on Social Geek Radio, which is hosted by
AK Stout and Deb Evans (Deb is also a ReadyTalk customer). So, why
is ReadyTalk a featured guest on a show all about social? At
ReadyTalk, we use social media a lot. Many employees that
contribute to their own Twitter streams and Facebook pages and we
have official accounts for communicating with customers. We’ve
integrated these tools into the ReadyTalk web... Read More » »
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Wednesday, November 23, 2011 in Webinars
With Thanksgiving just days away, I’m feeling stressed about
hosting Thanksgiving for 12 people including my in-laws and the
in-laws of my in-laws. But, I realized that if I can plan and host
a webinar for 1,200 people, I can do a meal for 12. It’s pretty
much the same thing, right? Planning is Required: You can’t expect
that Thanksgiving is going to go well if you wait until Thursday
morning to grocery shop (think frozen Turkey). Similarly, hosting a
webinar requires... Read More » »
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Wednesday, November 9, 2011 in Audio and Web Conferencing
Verizon has gotten amazing mileage out of its “Can You Hear
Me Now?” campaign. I think it has stuck around because we can all
relate; there’s nothing worse than having a conversation with a
friend and having their line cut in and out. Unreliable audio is
acceptable among friends. When it comes to business, it’s another
story. This week, I was on an audio conference with a vendor
who sells content marketing solutions. Since we’re mapping our
content and identifying next year’s content marketing... Read More
» »
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Monday, October 31, 2011 in Webinars
Just like Halloween, putting on a webinar can be scary. There are
lots of variables and many things can go wrong. Here are a few
reasons people are nervous to host webinars and ways to tackle
those fears: 5. Mastering the Technology: Technology can be
intimidating especially when your presentation depends on it. While
ReadyTalk’s webinar tools are easy to use and designed to eliminate
this concern, we still recommend that conference organizers and
their speakers do a full dry run prior to the... Read More » »
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Monday, October 24, 2011 in Customer Quotes
ReadyTalk’s audio and web conferencing services play a vital role
in our organization’s ability to support volunteers around the
world. Reliable web tools and crystal-clear audio help Kiva
communicate effectively with global team members, MFI partners,
Kiva Fellows, and volunteers. Rich B. IT Director, Kiva Read More »
»
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Monday, October 24, 2011 in Customer Quotes
ReadyTalk has excellent customer care. They handled my after-hours
call with professionalism and grace and helped solve my
dilemma. They were absolutely terrific. Barbara Williams
Administrative Services YWCA Delaware Read More » »
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Sunday, October 23, 2011 in Customer Quotes
I must be honest...in the beginning I wasn't thrilled about the
thought of learning a new conferencing service. Now that I have
used ReadyTalk, I LOVE IT! It is so easy to use; thanks for
providing us with a great tool! Ashley K. Dynamics
Administrator, ISTA - North America Read More » »
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Sunday, October 23, 2011 in Customer Quotes
There are very few “tech and customer support” teams that are able
been able to provide this level of service and support. Not only
did the help solve my problem, but more importantly, they made the
experience fun! Kari K. Regional Director, DataMark Read More » »
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Sunday, October 23, 2011 in Customer Quotes
I can count on ReadyTalk’s audio conferencing to work as advertised
when I need it. That reliability means everything. Chris Maxwell
UBMi Princeton, LLC. Read More » »
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Monday, October 10, 2011 in More from ReadyTalk
I visited ReadyTalk back in July and had the opportunity to meet
and learn about this flourishing organization. You can read
about my experience here. Suffice it to say, I was impressed.
As I travel the country studying the happiest companies and how
their employees benefit, I’m learning a few things.
Intuitively, I knew what I meant by a “thriving organization,” but
I never really had to operationalize that definition into something
concrete. Although my definition isn’t entirely concrete...
Read More » »
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Thursday, October 6, 2011 in Audio and Web Conferencing
Like most companies, at ReadyTalk, we have a lot of
meetings. We even have the dreaded “meeting about an upcoming
meeting.” A typical meeting in the marketing department means that
most of the participants are in a conference room but one or two
people are usually working from home; and there’s always a launch
plan being discussed and it’s usually an Excel file. Obviously, we
use ReadyTalk’s web conferencing service to share the document and
make changes. Even though we are all around... Read More » »
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Tuesday, September 27, 2011 in Webinars
Success in a marketing-driven world typically means getting
actionable information (data) in the hands of the right people at
the right time. In PR, this means connecting with a reporter
and sharing valuable information that complements a story he’s
already working on. In sales, this can mean giving a salesperson a
qualified lead when the prospect is ready to buy. Webinars already
help marketers generate leads that can be converted into sales.
Like most leads, webinar leads are time sensitive and... Read More
» »
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Friday, September 16, 2011 in More from ReadyTalk
One of the things that makes ReadyTalk a Best Companies to Work
For, is the company’s support and emphasis on philanthropic
activities. To encourage employees to support local non-profit
organizations: Every employee receives 20 hours of paid volunteer
hours per year to support an organization of his/her choice The
company matches employee donations dollar-for-dollar up to $500
annually Donation of in-kind web and audio conferences to
qualifying non-profits. In addition, ReadyTalk has an... Read More
» »
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Thursday, September 8, 2011 in Webinars
Frost and Sullivan’s GIL (Growth, Innovation, Leadership)
conference takes place next week in San Jose and is focused on
connecting executives and engaging on topics that foster
innovation, shape corporate strategy and help companies and
individuals prepare for the future. On Monday, I’ll be joining
Melanie Turek of Frost and Sullivan and several other smart people
for a discussion on Using Social Media to Get Closer to Your
Customers. This is a topic that I’m extremely passionate about
because... Read More » »
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Friday, August 19, 2011 in Audio and Web Conferencing
We’ve all been on a conference call with distracting
background noises and colleagues who forget to use the mute option.
This week, we polled our Twitter Followers and Facebook Fans to see
what the most annoying things to hear on a conference call: 10.
Someone eating 9. People typing (and clearly not paying attention)
8. ECHO…Echo…echo… 7. Wind noises / Calling from outdoors 6.
Someone taking a call on other line and hearing their hold music 5.
Heavy breathing4. Food being unwrapped right next... Read More » »
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Connect with Us
Authors
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Guest Author
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Bo Bandy
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Paul Carollo
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Jason Collins
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Dan Cunningham
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Brandon Hess
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James Kenly
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Teresa Lawlor
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Mike McKinnon
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Michelle Nikolayevsky
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Beth Toeniskoetter
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Susan Ulrich
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Kelly Valdes
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Simone Verhulst
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Anita Wehnert