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content marketing
Tuesday, May 22, 2012 in
Bo Bandy+ is the marketing communications and PR manager and
manages corporate branding and messaging, content marketing, social
media and customer engagement. Prior to working at ReadyTalk, Bo
managed external communications activities including media
relations, marketing promotions, social media strategy and
execution, special events, and web activities for both B2B and B2C
technology companies. She still reads books that are
printed on paper, wants to be a race care driver (Formula 1) and
spends a lot of time in the kitchen. She loves spending time
outdoors with her husband, son and dog....
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Tuesday, May 24, 2011 in More from ReadyTalk
Today Inc. Magazine and Winning Workplaces announced the
winners of the 2011 Top Small Company Workplaces. ReadyTalk is
thrilled to be included in this year’s list. As a ReadyTalk
employee, there’s no denying that the benefits and perks are
tremendous—amazing healthcare, generous retirement, beer, yoga and
more (for the complete list, check out our careers page). But, in
my opinion, these are the things that make ReadyTalk an awesome
environment. For me, the best thing about working at ReadyTalk...
Read More » »
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Friday, May 20, 2011 in Webinars
A couple of weeks ago Ken Molay wrote a great blog post,
Conversion Features For Webinar Technologies. He expanded on a post
by Brian Massey, which explores what features and experiences
customers should expect from webinar vendors (among others). Ken
outlines the elements that he believes should be available to every
webinar organizer and I agree. I also think the timing of this
week’s launch of the Eloqua Cloud Connectors for ReadyTalk couldn’t
be better, since it addresses and expands on... Read More » »
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Sunday, May 15, 2011 in Ways to Use ReadyTalk
As you see, we’ve changed quite a bit of the site—giving it a new
look a feel but also making it much easier to navigate and find
what you are looking for. If you are interested in how we got here,
check our past blog posts on the topic ( #1, #2, #3). There few
features that you’ll want to take note of: On the Homepage
Start a conference with the Chairperson Login or join a conference
as a Participant. Test Your Computer now includes the test for both
participants and chairperson/co-presenter. Chat... Read More » »
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Tuesday, April 12, 2011 in Webinars
On April 27, we are hosting, “Generate More Qualified Leads with
Your Webinars: A Step by Step Approach," a free webinar open to all
marketers. Imagine, as a marketer, you had the means to reach
hundreds, if not thousands of people, with your message at a
relatively low, fixed cost. And, that you could measure engagement,
qualify and segment all attendees within a fully branded and
engaging experience. These are the benefits of today’s webinar. By
crafting a webinar about the benefits and... Read More » »
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Wednesday, February 16, 2011 in Webinars
Yesterday, ReadyTalk announced that we have been added to the GSA
Contract Schedule and are ramping up our presence in the government
space (more on that here). As part of commitment to government
agencies, ReadyTalk is a sponsor of National Telework Week
(February 14-18). In celebration of Telework Week, I wanted to
share some telework articles and resources that you might find
useful: Tips for Teleworking How to Use Communication to Establish
Trust in Remote Teams, by Celine Roque, WebWorkerDaily 6... Read
More » »
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Tuesday, February 15, 2011 in More from ReadyTalk
ReadyTalk attends several industry trade shows every year. There is
one in particular that we attend time after time and that is the
International Franchise Association (IFA). The IFA is the oldest
and largest organization representing franchising worldwide. The
mission for IFA is to protect, enhance and promote franchising
through government relations, public relations and educational
programs. Cultivating the relationships with the franchises is a
priority at ReadyTalk and in the past nine... Read More » »
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Friday, February 11, 2011 in Webinars
Here’s a tried and true recipe for the perfect webinar, but feel
free to make it your own. Before you get started, you’ll want to
gather the following ingredients: 3 cups Engaging speaker(s) 2 lbs.
Interesting content (fresh, original topics always work best) 2 1/2
cups of ReadyTalk webinar technology 1/3 cup PowerPoint
presentation 1/4 tsp. Polling questions 3/4 cup Recording
technology (great if you plan to serve your webinar later on or
want to reuse some of the ingredients) For the... Read More
» »
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Wednesday, January 26, 2011 in Audio and Web Conferencing
By Melanie Turek, Industry Director, Frost & Sullivan One of
the biggest topics of discussion in IT circles these days is the
so-called “consumerization” of IT. The idea is that unlike in the
past, when most people were introduced to new technology at work
and then adopted it at home as prices allowed, these days,
employees are just as likely to first adopt new technology at home,
then bring it into work as needs demand. We are seeing this trend
around devices, such as mobile phones and tablets,... Read More » »
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Friday, December 17, 2010 in More from ReadyTalk
We talk a lot about the importance of customer service here at
ReadyTalk. Today's post is last in a series highlighting members of
the customer care team and giving you a chance to get to know them
better. Name: Josh Title: Customer Care Representative
How Long Have You Worked at ReadyTalk: 8 months Favorite
sports team: Honda Off-Road Racing Team, University of Texas
Longhorns Hobbies: Brewing beer, riding motorcycles, and
reading good books, because who wants to read bad ones?Pets? Kids?
Other... Read More » »
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Thursday, December 16, 2010 in More from ReadyTalk
Last week’s Dreamforce conference had people talking. From Steve
Wonder to Bill Clinton, it was an action-packed show chalked full
of useful Salesforce tricks, tips and apps. ReadyTalk used the show
as a platform to solicit feedback for the upcoming launch of
ReadyTalk for Salesforce.com, an integration that will save
ReadyTalk customers time and make web conferences and webinars even
easier. For marketing managers who run webinars and use
Salesforce.com, ReadyTalk’s integration will be able to: Aut...
Read More » »
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Friday, December 3, 2010 in More from ReadyTalk
We talk a lot about the importance of customer service here at
ReadyTalk. Today's post is part of a series highlighting members of
the customer care team and giving you a chance to get to know them
better. Name: JanaeTitle: Customer Care RepresentativeHow Long Have
You Worked at ReadyTalk: Long enough to love it! Favorite sports
team: Denver NuggetsHobbies: Hiking, biking, snowboarding, and I am
just getting into runningPets: One day I will own a beautiful
dog.Interesting fact about Janae: One of... Read More » »
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Tuesday, October 19, 2010 in Webinars
There's a lot going on in the audio and web conferencing space and
even more going on in social media, marketing and sales. Here's
what the ReadyTalk marketing team is reading this week: 13
tips for using Facebook events instead of pages, groups or apps,
http://bit.ly/cAOTXB 33 Things to Ask Customers
http://bit.ly/a4h7Pw How to Get Noticed by the Right People
http://bit.ly/cFEsWs Baseline Magazine’s 11 Ways to Create an
Effective Facebook Page for Business http://bit.ly/alE1Qx 50 of the
Best... Read More » »
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Thursday, October 7, 2010 in Ways to Use ReadyTalk
[gallery]Remember when collaborating on a single document meant
faxing it back and forth? Or, how about having to use an operator
to connect multiple participants for an audio conference? And,
don’t forget how computer technology has improved. You do business
differently today than 15 years ago or even 5 years ago. It’s
evolution, baby. Tomorrow is CSIA’s annual DEMOgala—Colorado’s
largest technology conference. This is the fourth year that
ReadyTalk has been a part of DEMOgala. And, this year,... Read More
» »
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Thursday, September 16, 2010 in Webinars
I just read, RIP, the Press Release (1906 – 2010)—and Long Live the
Tweet, in which Simon Dumenco discusses why he feels the press
release has been replaced by tweets. The article is especially
timely since I have two press releases to write today. Perhaps in
the celebrity world press releases should be retired. After all, I
don’t need to read 300 words on a celebrity’s recent escapades if
it can be shared in 180 characters. But, I definitely don’t think
the press release is dead for the rest of...Read More » »
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Thursday, September 9, 2010 in Audio and Web Conferencing
Someone recently told me that a person who has a bad customer
service experience will repeat the story five times. Meanwhile, if
they have a positive experience, they only repeat the story once.
There are lots of experts, blogs and books on word-of-mouth
marketing on how to get customer talking about a positive
experience. But, how do you get prospects to think about customer
service before they make a decision? ReadyTalk’s audio and web
conferencing is supported by some of the best customer... Read More
» »
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Wednesday, September 8, 2010 in Ways to Use ReadyTalk
We posted this blog a couple of months ago, but during today's
webinar with the American Marketing Association, we heard many of
the same questions. Hopefully, these resources are helpful. We know
that we've forgotten some of your favorites; please share them! The
expert speakers on Leveraging Social Media to Make Your Webinars a
Successwere Melanie Turek, principal analyst from Frost and
Sullivan; Mike McKinnon, lead generation manager for ReadyTalk; and
Elaine Ellis, social media and marketing... Read More » »
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Saturday, August 14, 2010 in More from ReadyTalk
This post was contributed by Taylor Britt, one of ReadyTalk's
awesome summer interns. Find out what being a ReadyTalk intern is
all about. Well, my summer internship in the marketing department
at ReadyTalk is winding down, and I thought I would share a few
thoughts on my experiences before I leave to start school.
Unfortunately, I feel like I will never appreciate my job in the
future because I’ve been so spoiled by my time here. No dress code,
flexible schedules, runs at lunchtime, a kitchen... Read More » »
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Friday, August 13, 2010 in More from ReadyTalk
For the fourth consecutive year, ReadyTalk was recognized as one of
Colorado’s Best Companies to Work For by Colorado Biz Magazine. In
his recent blog post, Andrew Hudson talked about the how ReadyTalk
and other top companies share amazing company cultures: As
important is that employers who truly have developed a beloved
corporate culture enjoy greater productivity from employees that
really do believe in and love their jobs. These companies recognize
that their bottom line is intricately... Read More » »
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Tuesday, August 10, 2010 in More from ReadyTalk
One of the things that makes ReadyTalk a Best Companies to Work
For, is the company’s support and emphasis on philanthropic
activities. To encourage employees to support local non-profit
organizations: Every employee receives 20 hours of paid volunteer
hours per year to support an organization of his/her choice The
company matches employee donations dollar-for-dollar up to $500
annually Donation of in-kind web and audio conferences to
qualifying non-profits. In addition, ReadyTalk has an...
Read More » »
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Wednesday, July 21, 2010 in Webinars
Last week was an exciting week for ReadyTalk. At the Denver
Business Journal’s annual Fastest Growing Companies event,
ReadyTalk was recognized as one of Colorado’s fastest growing
companies in Flight II, which recognized companies with revenue
gross between $16.6 million and $64.5 million. Later that day,
CSIA, Colorado’s technology association, hosted their annual APEX
awards. ReadyTalk was one of three finalists for Company of the
Year, recognizing Colorado-based companies whose overall... Read
More » »
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Authors
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Guest Author
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Bo Bandy
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Paul Carollo
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Jason Collins
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Dan Cunningham
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Brandon Hess
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James Kenly
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Teresa Lawlor
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Mike McKinnon
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Michelle Nikolayevsky
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Beth Toeniskoetter
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Susan Ulrich
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Kelly Valdes
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Simone Verhulst
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Anita Wehnert