ReadyTalk

Meet with Confidence

Takeaways from today’s webinar, Social Media: Promote, Engage, Leverage, Repeat

Posted by Bo Bandy on
Share this Post:

Today three social media experts presented on ways to leverage social media networks to help event sponsors draw more attendees, better engage webinars audiences and social media tools make follow up easier.

The expert speakers on Social Media: Promote, Engage, Leverage, Repeat were Melanie Turek, principal analyst from Frost and Sullivan; Alli Libb, event program manager for the American Marketing Association; and Elaine Ellis, social media and marketing manager for Trada.

Each expert shared some great insights and there was some excellent dialogue happening on Twitter as well. Here’s some of the key takeaways:

  • 54% of organizations surveyed by Frost and Sullivan are currently using or plan to use Facebook. 42% are using or plan to Twitter. 8 out of 10 companies perceive social networking sites used for client relations to be valuable

  • 78% of the audience works for a company that currently uses social media but only 39% of the audience is currently measuring their social media ROI

  • Use Twitter to promote events; tweet often because Twitter is a constant stream of updates

  • Leverage webinar recordings by embedding them on Facebook and YouTube and sharing the link on Twitter

  • Follow up on any questions that were sent during the event via Twitter

  • Keep twitter conversations with potential influencers casual – pushy selling, spamming, etc. won’t build relationships

  • Consider integrating social media with CRM

 

Elaine, Melanie and Alli mentioned lots of great tools for leverage social media before, during and after an event. Here’s a list of the tools mentioned:

For registering hashtags:
Twapperkeeper (http://twapperkeeper.com)
Twubs (http://twubs.com/)

For analytics:
Google Analytics (http://www.google.com/analytics/)
AddThis (http://www.addthis.com/)

For finding conversations:
Del.icio.us (http://delicious.com/)
Stumble Upon (http://www.stumbleupon.com)
Google Blogs Search (http://blogsearch.google.com)
Twitter Search (http://search.twitter.com)
Favstar (http://favstar.fm/)

For monitoring Twitter:
TweetDeck (http://www.tweetdeck.com/)
HootSuite (http://hootsuite.com/)

For monitoring conversations across social media:
Radian6 (http://www.radian6.com/)
Jive (http://www.jivesoftware.com/solutions/market-engagement)
Alterian (http://socialmedia.alterian.com/)
BackType (http://www.backtype.com/) – In Beta
Spot Influence (http://www.spotinfluence.com/) - In Beta

To watch the webinar recording, download the slides or access the whitepaper, check out the Social Media: Promote, Engage, Leverage, Repeat archive page. Are there tools we missed or other social media best practices? Share in the comments below or tweet about it with the hashtag #smFullCircle.


Name: Katie Morse
Time: Friday, June 11, 2010

Thanks to the panelists for the Radian6 shout out! Interesting stats, too :) Katie Community Manager | Radian6 @misskatiemo

Comments for Takeaways from today’s webinar, Social Media: Promote, Engage, Leverage, Repeat

blog comments powered by Disqus

Recent Posts

Debunking Webinar Myth #3: Webinars produce quantity, but not quality.

Debunking Webinar Myth #3: Webinars produce quantity, but not quality. Sometimes, we hear from customers that their webinars drove a ton of registrations or high attendance, but...

Debunking Webinar Myth #2: The price per lead is too high.

Debunking Webinar Myth #2: The price per lead is too high. In our first post of this series, we talked about how you can conduct cost effective webinars for your organization,...

Debunking Webinar Myth #1: Webinars cost an arm and a leg

Debunking Webinar Myth #1: Webinars cost an arm and a leg In our experience, most people think webinars cost an arm and a leg. There can be a variety of expenses associated with...

How to Identify and Clean up Bad Data

How to Identify and Clean up Bad Data The implications of bad data are huge, as we discussed in this post. It causes not just direct financial losses to the tune of $600 billion...

Top 5 Webinar Lead Generation Mistakes

Top 5 Webinar Lead Generation Mistakes A webinar is a proven medium to generate high quality leads. However, merely going through the motions does not guarantee leads. For the...

Moving your Organization to a Strategic Demand Generation Strategy [Guest Post]

Today's post is provided by Carlos Hidalgo, CEO and Principal at ANNUITAS. You can follow Carlos on Twitter, @cahidalgo. I had the privilege to present on a webinar sponsored by...

How to Target a Demand Generation Audience vs. a Nurturing Series

How to Target a Demand Generation Audience vs. a Nurturing Series   A basic marketing funnel includes three phases: demand generation, lead nurturing and sales. It's like a person...

Cost Analysis of Webinar Leads

 Cost Analysis of Webinar Leads Webinars have gained popularity as a cost effective lead generation tactic in the past couple of years. Depending on your webinar strategy, the...

Webinar Promotion Q&A with Marketing Experts

Your Webinar Questions Answered by HourlyNerd's Dan Slagen and ReadyTalk's Shawn Cardinal On August 19, Dan Slagen, the CMO of HourlyNerd spoke on ReadyTalk’s webinar series about...