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The How and Why of Video Conferencing

Posted by Bo Bandy on
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Video conferencing has radically changed the convenience and frequency of social interaction. So, why not bring this capability into the workplace and use it for the greater commercial good? While there are certainly distinct advantages that virtual meetings afford companies, the commercial nature of an outfit means having some decorum and rules about how this mode of communication proceeds. When video conferencing is utilized to optimize business production and enterprise, the result can be astoundingly positive — provided it is done correctly. Here is a primer on the why, how and when of video conferencing — and the game changing possibilities that come with it.

Why It Works

Quite often, limitation is a huge roadblock toward any commercial progress. Whether personal or physical, these inhibiting factors can impair a company’s ability to be productive. Video conferencing is an essential boundary breaker — and that is precisely why it works. When companies seeking to conduct business with one another use video conferencing mediums, geographical challenges are yanked out of the equation. So, if a Portland-based outfit needs to take a meeting with a Paris-based operation, there is no need to budget for travel expenses when video conferencing is the communicative platform. Going less meta and focusing more on in-house operations, video conferencing is also a locally viable option. When employees are on leave, video conferencing is the perfect medium for telecommuting. Company productivity is not only maintained, but employee loyalty and retention actually increases.

How It Works

Computer monitors, adequate sound gear and software, a decent Internet connection and a few codecs are a general recipe for making video conferencing a possibility — in theory, at least. Each company would have to tailor its IT system and video conference software choice to best suit its commercial needs. The good news is that this is rather easy to do. Once a preferable video conferencing program has been chosen and system set-up is functional and working, a business can make video-conferencing happen. Once up and running, real-time dialogue can run free in the virtual world.

When Does It Work Best?

Video conferencing works when it serves a company’s best interest. Whether the teleconference involves multiple parties or one-on-one discussions, if the video-based communication furthers a positive agenda, then it has done its job well. Businesses that want to flourish by reaching outside of local markets definitely benefit from video conferencing. It is less expensive to purchase a reliable program than to rely on expensive airline prices and car rental fees — and generally accomplishes the same thing. Job security boosts employee morale, which keeps valuable people within the business collective and cuts unnecessary human resource costs to hire and train others. Essentially, video conferencing is the modern tool to increase global communication and exposure, while tending the commercial home hearth. Use it wisely, use it well and video conferencing can be a magnanimous gift for business growth.

Want to Learn More?

Check out a few other blog posts on video conferencing:

Best Practices for Video Conferencing

Saving Time and Money with Video Conferencing

Keeping Connected with Remote Employees


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