Like most marketers, I attend a lot of webinars.
Webinars really are a win-win for the host and the attendees. As an attendee, I get access to thought leaders and insight on timely topics. Lately, those topics have been social media and content marketing. For the company hosting the webinar, they get a chance to connect themselves with a timely topic, build brand recognition, and they get my contact info (lucky them!).
Most the time, I'm more than happy to hand over my contact details. After all, it seems fair since I'm getting access to information. But, lately, I've been a little annoyed; the companies hosting the webinars forget that some simple best practices are needed in order for the event to be valuable:
- A Little Too Late - Today I got an invitation for a webinar that's tomorrow. It was the first time I was invited to the event. Best practice would be to send it out weeks before.
- Asking for My First Born - I don't mind giving my contact details but anything over five fields is just too many. Do you really need my fax number (I don't even know where the fax machine is)?
- I Can Hear You (and everyone else) - Please, mute the phone lines of all the participants. Any webinar provider should give you the ability to mute and unmute all participants.
- Technology 101 - Practice using the technology before the event.
- Follow Up - Some times I have to leave a really good webinar early. It's annoying to have to wait days before getting the recording (and by then I've forgotten about the webinar). Send the recording within 24 hours.
Need a reminder of good webinar best practices? Take a look at the American Marketing Association's Best Practices for Successful Webinars.
Are there other best practices that you would suggest?