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Webinars 301: Webinar Promotion

Posted by Bo Bandy on
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plan and promote your webinarThis post is the third in a series on webinars. While it maybe elementary to many of our expert readers, we hope the series will be valuable to those of you who are considering a webinar program or just starting out. You can read the previous posts in the series: Webinars 101 and Webinars 201. Maybe our experts will provide some additional tips!

When you host a webinar, promotion is almost as important as quality. Even if you have the highest quality webinar possible, it won't do anybody any good if people don't know about it and therefore don't sign up. Here's some strategies  to help promote your webinar.

Plan Your Webinar Well in Advance

The key to effective promotions is to plan your webinar completely so that you can determine how to promote. Figure out who your ideal participants are and what you want them to get out of your seminar. By the time you are six to eight weeks away from your presentation, you should have these important pieces clear in your mind.

Utilize Social Media Appropriately

You should utilize social media in order to spread the word about your webinar. Create pages on Facebook, Twitter and Google+ for your organization if you haven't already and invite people who may be interested in your event to it. Then, create an event on Facebook and G+ for your webinar and invite people. In order to promote effectively online, consider the following guidelines. Nobody likes over-selling. Don't use your social media pages exclusively for promoting your event. Instead, consider your audience's perspective. Ask yourself what you would want if you were a customer. What information would make you want to sign up for this webinar? Then create social media posts around those ideas. Make sure you market consistently. It's important to keep your event in front of people's eyes so they don't forget about it. Market daily, using a mix of informational posts and sales pitches. Participate in appropriate groups on LinkedIn and Facebook. The more people in your groups get to know you, the more likely they are to be interested in what you're doing. Don't underestimate the value of one-on-one contact. Don't message people with unsolicited sales pitches, but do get to know people individually and mention your webinar when appropriate. Write

Press Releases

Press releases are an underutilized promotional tool. Writing them and sending them directly to interested media outlets can increase your exposure and connect you with interested clients. The keys to using press releases include: Make sure you are writing a news story. Press releases are not advertisements; they are news. Use quotes from yourself or your associates to bolster your story and write it in a way that will be interesting to newspaper and magazine readers. Send press releases to media outlets that are likely to be interested. For example, a webinar about men's health may not be of interest to women's publications. Send press releases in a timely manner. Many publications need lead time, so you want to send them well in advance of your event.

Looking for other ideas? Check out ReadyTalk's tools to help you plan and promote your webinars.


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