ReadyTalk

Meet with Confidence

What I Would Change about the EContent Top 100

Posted by Bo Bandy on
Share this Post:

webinars are contentYesterday, EContent released The Top 100 Companies in the Digital Content Industry 2013 – 2014. It’s a very eclectic list and includes the giants: Twitter, Facebook, LinkedIn and Google. At the other end of the spectrum, it also includes players like Badgeville (social media and gamification), Lexalytics (search and analytics) and YuDu (multi-platform publishing).

Theresa Cramer, editor at EContent, admits that there are hundreds more that could be (should be?) included. She and the other judges probably know better than I do, but as someone down in the content marketing trenches, I would make a few changes to the list.

HubSpot makes the list but I was shocked to see Eloqua and Marketo left off. Like HubSpot, not only do they create a TON of content, they also power companies to distribute content via email, landing pages, social and more.

Another big miss? There are no webinar platforms. We’re not there and neither are our competitors. They get close with Brainshark and Brightcove, but those companies are all about recorded content. Webinars are a content engine from start to finish, not just afterward with the recording. I’ve made the argument of webinars driving content marketing a few times (see: 19 Pieces of Content from Every Webinar or watch the recording of Feeding the Content Marketing Beast with Kapost and Vidyard), so I won’t get on my soapbox again.

At this point, I’d argue that including those big guys (Twitter, Facebook and LinkedIn) isn’t helpful. As a marketer, I know that these social media platforms are essential for successful distributing content, but these platforms are so big and unwieldy that there’s a whole industry of tools to help you manage it. Next time, I’d like to see the list exclude those big guys and instead include companies like Hootsuite and Shoutlet that are providing value by helping you manage the behemoths.

Who would add? Who would you subtract?


Comments for What I Would Change about the EContent Top 100

blog comments powered by Disqus

Recent Posts

How to Write the Break Up Letter

I recently shared 15 Ways You Know It's Time to Break Up (with your conferencing provider) because not every relationship is meant to last forever.   Once you have decided it is in...

What We Learned: 3 Webinar Features You Should be Using Today

What We Learned:  3 Webinar Features You Should be Using Today Yesterday, we hosted a great webinar on some new ReadyTalk features: 3 Webinar Features You Should be Using Today. We...

3 Webinar Features You Should be Using to Get More Value from Your Webinars

3 Webinar Features You Should be Using to Get More Value from Your Webinars “Am I getting ROI on my webinars? How can I make it be better?” These questions are often in the back of...

Online Meetings Like a Boss!

Online Meetings Like a Boss! Just because a meeting is happening online, isn't an excuse for it to be a waste of time. Want to host better online meetings? Check out these 8 tips...

4 Ways to Join a ReadyTalk Meeting Faster

4 Ways to Join a ReadyTalk Meeting Faster ReadyTalk offers more ways than ever to meet online faster, right from where you are working. Join a webinar on the go from your mobile,...

ReadyTalk for Salesforce1 Now Available

Schedule Meetings From Your Phone! With ReadyTalk for Salesforce1, you can schedule meetings right from your phone. And all the important details of your customer meeting or...

7 Ways to Do Security

7 Ways to Do Security If security is a priority for your organization, you will want to ensure that your audio and web conferencing services and recordings are not being accessed...

It's All About Velocity (part III)

This is the final post in a three-part series on funnel velocity. As we talked about in my first post, velocity is a key measurement for marketing efficiency. In my second post, I...

It's All About Velocity (part II)

As you read in yesterday's post on funnel velocity, you first need to identify all of the breakpoints in your lead process before you can start tweaking them. Let’s take a look at...