ReadyTalk

Meet with Confidence

What Your Webinar Platform Should Have

Posted by Bo Bandy on
Share this Post:

 

A couple of weeks ago Ken Molay wrote a great blog post, Conversion Features For Webinar Technologies. He expanded on a post by Brian Massey, which explores what features and experiences customers should expect from webinar vendors (among others).

Ken outlines the elements that he believes should be available to every webinar organizer and I agree. I also think the timing of this week’s launch of the Eloqua Cloud Connectors for ReadyTalk couldn’t be better, since it addresses and expands on many of Ken’s requirements.

Here are a few of his requirements that the cloud connectors address:

Allow Customizable Registration Pages. ReadyTalk’s registration pages are pretty flexible and allow event organizers to create as many 100 custom registration questions (warning: you should be careful about the number of questions you include since as the number registration questions increases the number of participants typically decreases).  Customers, who use Eloqua, can now fully customize the registration pages to maintain a consistent look and feel with existing marketing materials.

 

Follow Lead Source Tracking From Start To End. ReadyTalk already had a built-in campaign tool for tracking where registrations were coming from; but this data lives outside of a customers’ marketing automation program. This is one of the reasons that the Eloqua Cloud Connectors for ReadyTalk  are so powerful. I would also mention your registrants are cookied as well so you can track their digital body language – something a conferencing service does not offer.

 

 

Allow Total Control Of All Email. Not only does the Eloqua Cloud Connectors for ReadyTalk give you control of the look and feel of your emails, using Eloqua lets you automate the email processes so that after the event you can send emails based on actions customers took. For example, registrants that didn't attend can receive one email and those that did can receive another....and this process can be fully automated.


One thing that neither Brian nor Ken touched on is the need for these vendors to integrate with each other. Whether it’s out-of-the-box integration or the ability connect via an open API, the ability to move data seamlessly from one platform to another is essential. Eliminating manual spreadsheet works saves significant time and ensures the accuracy of data. It also makes actionable data available faster.

 

 

What other features would you like to see incorporated into your webinar program? Are there platforms you would like to see integrated?

 


Comments for What Your Webinar Platform Should Have

blog comments powered by Disqus

Recent Posts

Debunking Webinar Myth #2: The price per lead is too high.

Debunking Webinar Myth #2: The price per lead is too high. In our first post of this series, we talked about how you can conduct cost effective webinars for your organization,...

Debunking Webinar Myth #1: Webinars cost an arm and a leg

Debunking Webinar Myth #1: Webinars cost an arm and a leg In our experience, most people think webinars cost an arm and a leg. There can be a variety of expenses associated with...

How to Identify and Clean up Bad Data

How to Identify and Clean up Bad Data The implications of bad data are huge, as we discussed in this post. It causes not just direct financial losses to the tune of $600 billion...

Top 5 Webinar Lead Generation Mistakes

Top 5 Webinar Lead Generation Mistakes A webinar is a proven medium to generate high quality leads. However, merely going through the motions does not guarantee leads. For the...

Moving your Organization to a Strategic Demand Generation Strategy [Guest Post]

Today's post is provided by Carlos Hidalgo, CEO and Principal at ANNUITAS. You can follow Carlos on Twitter, @cahidalgo. I had the privilege to present on a webinar sponsored by...

How to Target a Demand Generation Audience vs. a Nurturing Series

How to Target a Demand Generation Audience vs. a Nurturing Series   A basic marketing funnel includes three phases: demand generation, lead nurturing and sales. It's like a person...

Cost Analysis of Webinar Leads

 Cost Analysis of Webinar Leads Webinars have gained popularity as a cost effective lead generation tactic in the past couple of years. Depending on your webinar strategy, the...

Webinar Promotion Q&A with Marketing Experts

Your Webinar Questions Answered by HourlyNerd's Dan Slagen and ReadyTalk's Shawn Cardinal On August 19, Dan Slagen, the CMO of HourlyNerd spoke on ReadyTalk’s webinar series about...

Watch your audience go from yawn to yay!

ReadyTalk Hosts Susan Stewart on our Webinar Series Time and time again people eagerly register for webinars, to only drift off from the live event and leave the webcast wondering...