ReadyTalk

Meet with Confidence

Why the Press Release is Alive and Well

Posted by Bo Bandy on
Share this Post:

I just read, RIP, the Press Release (1906 – 2010)—and Long Live the Tweet, in which Simon Dumenco discusses why he feels the press release has been replaced by tweets. The article is especially timely since I have two press releases to write today. Perhaps in the celebrity world press releases should be retired. After all, I don’t need to read 300 words on a celebrity’s recent escapades if it can be shared in 180 characters. But, I definitely don’t think the press release is dead for the rest of the world; here’s why:

Regulatory filings: Let’s get this one out of the way. It’s a gimme. As long as it is required for public companies to publish a press release about regulatory filings, press releases will continue to exist.

Reporters and the media: Yes, reporters and bloggers have turned to Twitter to find stories and sources, but they still want a single document with the facts.

Information seekers: Looking at site traffic, people still go to newsrooms looking for information about the company and to read press releases. If people are looking for it, then there must still be some value.

SEO and organic search: Posting a press release on a website adds content to the site, which is crawled by the search engines. This can help with search rankings. Additionally, distributing press releases on a wire, such as PRNewswire, can lend to externally sites linking back to your site, which helps a lot for SEO. If you’re looking for more information on SEO, check out Integrating Public Relations with SEO Strategies by Sarah Skerik of PRNewswire. The article has great tips for how to optimize your content, including press releases, to help with rankings.

While the press release isn’t going away, it is changing. It’s shorter (or should be). There is less space for and time spent on crafting perfect quotes for executives. Overall, I’d say that press releases are evolving with a continued focus on clear, concise writing with a focus on getting the facts out.

Has your company moved away from press releases? Do you still use them? How would you like to see them change?


Comments for Why the Press Release is Alive and Well

blog comments powered by Disqus

Recent Posts

Moving your Organization to a Strategic Demand Generation Strategy [Guest Post]

Today's post is provided by Carlos Hidalgo, CEO and Principal at ANNUITAS. You can follow Carlos on Twitter, @cahidalgo. I had the privilege to present on a webinar sponsored by...

How to Target a Demand Generation Audience vs. a Nurturing Series

How to Target a Demand Generation Audience vs. a Nurturing Series   A basic marketing funnel includes three phases: demand generation, lead nurturing and sales. It's like a person...

Cost Analysis of Webinar Leads

 Cost Analysis of Webinar Leads Webinars have gained popularity as a cost effective lead generation tactic in the past couple of years. Depending on your webinar strategy, the...

Webinar Promotion Q&A with Marketing Experts

Your Webinar Questions Answered by HourlyNerd's Dan Slagen and ReadyTalk's Shawn Cardinal On August 19, Dan Slagen, the CMO of HourlyNerd spoke on ReadyTalk’s webinar series about...

Watch your audience go from yawn to yay!

ReadyTalk Hosts Susan Stewart on our Webinar Series Time and time again people eagerly register for webinars, to only drift off from the live event and leave the webcast wondering...

The Cost of Bad Data

Cost of Bad Data Bad data is data that is not perfect – it could be incorrect data, data with missing chunks or data that is delayed. Most businesses do not realize it yet, but bad...

Optimize Your Webinar Spending with the Webinar ROI Calculator

Optimize Your Webinar Spending with the Webinar ROI Calculator As a marketer, you’re probably asked to provide weekly results in order to justify your budget and efforts. Week over...

ReadyTalk Makes Outside Magazine's 2014 list for "Best Places to Work"

The 2014 Outside Magazine “Best Places to Work” winners have been released, and ReadyTalk is happy to announce that we have made this year's list. For the past seven years, Outside...

6 Perspectives On Realistic Goals For New Advocate Marketing Programs (Guest Post)

6 Perspectives On Realistic Goals For New Advocate Marketing Programs If you’re anything like me, you have to set explicit goals for yourself before you can get anything really...