ReadyTalk

Meet with Confidence

Why the Press Release is Alive and Well

Posted by Bo Bandy on
Share this Post:

I just read, RIP, the Press Release (1906 – 2010)—and Long Live the Tweet, in which Simon Dumenco discusses why he feels the press release has been replaced by tweets. The article is especially timely since I have two press releases to write today. Perhaps in the celebrity world press releases should be retired. After all, I don’t need to read 300 words on a celebrity’s recent escapades if it can be shared in 180 characters. But, I definitely don’t think the press release is dead for the rest of the world; here’s why:

Regulatory filings: Let’s get this one out of the way. It’s a gimme. As long as it is required for public companies to publish a press release about regulatory filings, press releases will continue to exist.

Reporters and the media: Yes, reporters and bloggers have turned to Twitter to find stories and sources, but they still want a single document with the facts.

Information seekers: Looking at site traffic, people still go to newsrooms looking for information about the company and to read press releases. If people are looking for it, then there must still be some value.

SEO and organic search: Posting a press release on a website adds content to the site, which is crawled by the search engines. This can help with search rankings. Additionally, distributing press releases on a wire, such as PRNewswire, can lend to externally sites linking back to your site, which helps a lot for SEO. If you’re looking for more information on SEO, check out Integrating Public Relations with SEO Strategies by Sarah Skerik of PRNewswire. The article has great tips for how to optimize your content, including press releases, to help with rankings.

While the press release isn’t going away, it is changing. It’s shorter (or should be). There is less space for and time spent on crafting perfect quotes for executives. Overall, I’d say that press releases are evolving with a continued focus on clear, concise writing with a focus on getting the facts out.

Has your company moved away from press releases? Do you still use them? How would you like to see them change?


Comments for Why the Press Release is Alive and Well

blog comments powered by Disqus

Recent Posts

Less Work, Better Results: Use Marketing Automation to Your Advantage

Using Marketing Automation to Your Advantage    After broadcasting a webinar and recording it, promoting it and encouraging people to watch the recording becomes the next steps for...

The Power of Webinar Tactics for Lead Qualification

The Power of Webinar Tactics for Lead Qualification  Webinars allow you to not only generate leads, but are also an excellent way to generate lead qualification. By utilizing...

If You Don't Try Designing a Live Webinar for On-Demand Use, You'll Hate Yourself Later

Designing a Live Webinar for On-Demand Use   In recent years webinars have grown in popularity for marketers in the B2B world with about 62 percent of all B2B marketers currently...

Don’t Stutter. Use the Webinar ROI Calculator to Show Your Success.

Don’t Stutter. Use the Webinar ROI Calculator to Show Your Success. Remember that time when your boss asked you about the success of your webinar program? If you stuttered,...

If You Struggle With Evergreen Topics, Read This

Finding Evergreen Topics Many marketers are generating leads through webinars with the lowest possible cost effort by recording your webinar and redistributing it. On average, a...

5 Tools my Sales Team Could Not Live Without

5 Tools Our Sales Team Could Not Live Without As a Sales Director, my goal is to provide tools and resources to my team in order to make them successful and more efficient.  My...

Cost of a Webinar: Is it a good investment?

Cost of a Webinar: Is it a good investment? With today's technology, there are an overwhelming number of ways a marketer can generate demand and capture new customers. Filtering...

How to Actually Measure Your Content Marketing

How to Actually Measure Your Content Marketing   Today's guest post comes from Jesse Noyes,Senior Director of Content Marketing for Kapost. Kapost is a leading provider of content...

The Cost of a Webinar Lead: Getting the Most out of Your Webinar Investment

The Cost of a Webinar Lead: Getting the Most out of Your Webinar Investment   Webinars are growing increasingly popular in the B2B marketing world. According to Content Marketing...