5 Tools Our Sales Team Could Not Live Without
As a Sales Director, my goal is to provide tools and resources to my team in order to make them successful and more efficient. My team spends a good chunk of their day on prospecting and finding new contacts and information for the inbound leads. These tools below make their lives a lot easier:
Ghostery shows you the invisible web – cookies, tags, web bugs, pixels and beacons—and gives you a roll-call of over 1,900 ad networks, behavioral data providers, web publishers and other companies interested in your activity.
Ghostery allows my team to quickly understand what technologies are being used by the prospective company, specifically any CRM or Marketing Automation tool, just by viewing the website. The widget in the browser makes it easy to always be top of mind. Knowing this information before calling or sending emails allows us to better understand the value we will be able to provide the prospect.
LinkedIn is one of the most valuable prospecting tools that my team uses on an hourly, daily, and weekly basis. The accuracy of the data for the companies and individuals, recommendation of similar title decision makers, and the ability to send in-mails are few reasons why this tool is an essential to our sales organization. However the biggest asset may be the updates. For example, as a company, ReadyTalk does a great job of retaining customers. So when a customer changes companies, we want to know. Referrals are our best lead source. We love when our customers take us to their new companies!
SalesLoft searches through social profiles on the web to find you the exact prospects you're looking for.
SalesLoft is the newest weapon in our prospecting arsenal. So far, we have been more than ecstatic with the time it saves us to add data to salesforce.com, determine correct emails and find correct phone numbers. In addition, it provides an advanced search function for us to locate target companies and allows our reps to spend their time focused the right prospects. As company we focus on three different personas and it is important that we target all three of them.
Eloqua Engage alleviates the need to constantly re-create emails that are frequently used throughout the sales process. Ensuring sales professionals are using marketing-approved messaging, branding and content, it also allows for personalization and tracking of each email template sent.
Eloqua Engage gives our Account Executives have the ability to either create and/or store their own emails, or access emails already created by marketing. As everyone knows the cold call alone is not going to open the door to an opportunity. So it is essential that the team has an easy way to send out well written emails to one contact or 100 contacts at one time. In addition, the ability to track the email(s) and have a view of the recipient’s actions allows us to determine next steps.
ReadyTalk gives you the confidence that’s been missing in online meetings and webinars. Our platform delivers serious collaboration technology, supported by expert service you didn’t think was possible. Our passion is perfect meetings and presentations.
Yes this is a shameless plug for my company. But let’s be honest, my team does use this product every day and I am in sales! At a high level view, ReadyTalk allows participants to join easily without a download, offers the choice to present slides or show individual applications, automatically logs activity into salesforce.com, and easily distributes recordings as marketing collateral or as follow up to a meeting.
What tools does your sales team use?