ReadyTalk

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demand generation & marketing operations

Mike Mckinnon, Senior Demand Generation Manager

Mike McKinnon manages ReadyTalk’s demand generation activities and is responsible for the tracking and measurement  of all campaign activity. He is also responsible for revenue...

It's All About Velocity (part II)

As you read in yesterday's post on funnel velocity, you first need to identify all of the breakpoints in your lead process before you can start tweaking them. Let’s take a look at...

It's All About Velocity (part I)

This is the first post in a 3-part series about funnel velocity. These days’ marketers are really good about measuring a lot of things. Most marketers could tell you their CPA...

Debunking Webinar Myth #5: Everyone is doing webinars so they aren’t effective

Debunking Webinar Myth #5: Everyone is doing webinars so they aren’t effective. On the contrary, everyone is doing them because they work - you just need to stand out from the...

How to Target a Demand Generation Audience vs. a Nurturing Series

How to Target a Demand Generation Audience vs. a Nurturing Series   A basic marketing funnel includes three phases: demand generation, lead nurturing and sales. It's like a person...

The Cost of Bad Data

Cost of Bad Data Bad data is data that is not perfect – it could be incorrect data, data with missing chunks or data that is delayed. Most businesses do not realize it yet, but bad...

If You Don't Try Designing a Live Webinar for On-Demand Use, You'll Hate Yourself Later

Designing a Live Webinar for On-Demand Use   In recent years webinars have grown in popularity for marketers in the B2B world with about 62 percent of all B2B marketers currently...

Cost of a Webinar: Is it a good investment?

Cost of a Webinar: Is it a good investment? With today's technology, there are an overwhelming number of ways a marketer can generate demand and capture new customers. Filtering...

Delivering the Right Content At the Right Time

At ReadyTalk, marketers usually come to us seeking help with their webinar programs.  From an educational perspective this seems simple enough - deliver webinar content  and all is...

Webinar Leads vs. Social Media Leads: How do they compare

Webinar Leads vs. Social Media Leads: How do they compare Love it or hate it, no marketer can afford to ignore social media. In what has been the fastest growing trend in recent...

Webinar Leads vs. PPC Ads: How do they compare?

Webinar Leads vs. PPC Ads: How do they compare? In the scramble for leads, marketers look at multiple sources. Two popular sources that are on the radar for most marketers are PPC...

Webinar Leads vs. Trade Show Leads: How do they compare?

Webinar Leads vs. Trade Show Leads: How do they compare? Leads come from various sources, and marketers need to do a cost and time analysis on which tactics are providing them with...

Comparing the Value of Webinar Leads vs. Email List Leads

Comparing the Value of Webinar Leads vs. Email List Leads   Over time, marketers have innovated and refined many online avenues for lead generation, but the legacy email list...

After the Webinar: How do you compare? [infographic]

This is the third installment in ReadyTalk's series of  pre-, during- and post-webinar inforgraphics.  Today's webinar infographic gives you some comparisons for post-...

Does Your Webinar Measure Up? [Infographic]

ReadyTalk recently put together a seires of infographics to help measure and benchmark webinar activities (see the first one here). As the second in the series, today's infographic...

Benchmarking Pre-Webinar Activities [Infographic]

There is a lot of prep that goes into a conducting a webinar - emails, promotion, registration pages and scheduling are just a small part. How do you know if what you are doing is...

The Agile Marketer

Recently, I was interviewed by Scott Brinker at Chiefmartec.com about how marketers can bring the Agile methodology into their organization. You can read the full article at...

How to Overcome Sales Challenges?

As a marketer in the audio and web conferencing industry, I face many challenges when trying to align my marketing and sales teams. If you have ever been to a marketing conference,...

Do You Have Zombies in Your Sales Pipeline?

Do you have zombies in your pipeline? You know those opportunities that have stalled out and are shuffling along or just stopped moving altogether. They are, for all intents and...

Form Reposting with Eloqua and Closed Loop Reporting

At Eloqua Experience in Orlando I spoke  about how to do a server side post in Eloqua using javascirpt, cURL and some JSQuery.  A server side post is different than a direct post...

Sales Enablement Tools: Data.com

Continuing my posts on sales enablement tools, Data.com is another tool we implemented internally for our sales team. There were several problems we wanted to solve with the...