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Demand Generation
Tuesday, June 19, 2012 in More from ReadyTalk
Simone has been involved with both the sales and marketing teams at
ReadyTalk and is currently the role of Marketing Demand Generation
Manager, overseeing outbound marketing campaigns and the monthly
ReadyTalk Webinar Series and corresponding newsletter. She works
closely with the sales team and product marketing to develop lead
generation and nurturing programs for prospects. Here are just a
few areas she's involved with on a daily basis: - Campaign
creation, management and messaging for sales team prospecting -
Email communications and landing page creation - Marketing
automation program...
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Wednesday, May 15, 2013 in Recording & Syndication
There was an abundance of content marketing tips at the
Content2Conversion event hosted in NYC earlier this month. Being a
newbie to both the Big Apple and the conference, I had plenty to
keep my mind occupied for a few days (thus the delayed blog
post...or something like that). The line-up of speakers was second
to none and there were plenty of opportunites to connect with like
minded marketers - many of whom had the same questions, so I felt I
was in good company. Content marketing is no... Read More » »
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Thursday, May 2, 2013 in Webinars
Guest blog by Bob Hanson, president, Quantum Leap Marketing You
have probably noticed an abundance of articles, tweets, blogs and
posts on content marketing. Why are marketing experts talking up
this strategy? What is Content Marketing? We used to call content
marketing two-step direct marketing, or multi-step marketing. Savvy
small business marketers have used this strategy for decades, but
it is now imperative and can be more effective than ever. In short,
content marketing means taking a piece... Read More » »
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Wednesday, April 24, 2013 in Webinars
This is the last post of a three-part series on creating and
delivering content that inspires viewers, beyond just your slides
(beautiful as they may be). Be sure to check out Part I (content)
and Part II (medium) if you haven't had the chance, but today's
topic is all about the delivery. Delivery can make or break your
presentation. As presenter, make sure you and your materials are
not redundant. You are the one bringing life to the slides by
adding useful information, not reading them... Read More » »
read more
Tuesday, April 23, 2013 in Audio and Web Conferencing
This is part II of yesterday's post on the topic of creating and
delivering content that goes beyond your slide deck to inspire
viewers. The component for success that we'll address today is the
medium. The Medium is your channel for conveying the content, so
it's important to choose a means by which the audience can get the
most out of the material. Here are a few things to consider: How
big is your audience? What kind of venue will the audience be in?
(Home at their computer? In a large... Read More » »
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Monday, April 22, 2013 in Webinars
We recently hosted a webinar on creating and delivering an
impactful presentation with the talented Mr. Rackley (Jerry
Rackely, that is) from Demand Metric . His emphasis was going
beyond your typical deck of slides to capture people's attention,
keep it and make your point. Typically, a presentation is put
together to inform or persuade and hopefully steer the listener
towards a decision, right? Well, if this is in fact the case, then
it's imperative that your supporting material and actual...Read
More » »
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Thursday, March 21, 2013 in Webinars
So, yesterday morning I had an "oh crap!" moment (that's the PG-13
version). You know, when you send out an email blast to 11,000
people and realize that you forgot to review the subject line that
still said "NEEDS TITLE"? Yeah, one of those. Most marketers have
experienced this kind of flub at some point. In fact, I had a few
replies assuring me that they had 'been there, done that' and were
hoping to give me a heads-up so I could potentially catch the rest
that hadn't gone through yet. Y'all...Read More » »
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Thursday, December 20, 2012 in Webinars
To maximize the connections and increase collaboration started by
webinars, you’ll want to integrate social media as much as possible
to create a well-rounded presence. Read on to learn six simple ways
to integrate social media with web conferencing: 1 – Set up a
branded profile on multiple social media channels, inviting others
to register for the webinar, ask questions and share before and
after the webinar. This helps to create a central “meeting space”
where participants can easily get in... Read More » »
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Wednesday, December 19, 2012 in Webinars
Many companies spend weeks creating a webinar, only to end up
presenting it to practically no-one. The lack of attendees isn’t
necessarily to do with the quality of the webinar. Sometimes the
event just hasn’t been marketed properly. Read on for some pointers
on how to market webinars more effectively.1.
Create a dedicated page on the company website. Build a page
where all upcoming webinars can be listed. For each webinar,
include details such as price, the names of the presenters and
the...Read More » »
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Friday, November 30, 2012 in Webinars
Earlier this month a few of us from the marketing team attended
Eloqua Experience (their annual user conference) in Orlando and
returned with a ton of great action items to put into play in the
coming year. We learned from our peers that webinars continue to
play a large role the mix of marketing programs and we decided to
put together a web event of our own on how to improve on webinar
campaigns created in Eloqua. We’ve actually compiled 10 actionable
tips to get the creative juices flowing. With... Read More » »
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Wednesday, November 21, 2012 in Webinars
I thought this post was most appropriate considering the massive
amounts of appetizers, dinner, drinks, desserts and holiday
festivities that area being planned in the coming weeks. My mouth
is already watering. However, those of you that are responsible for
the planning these event are probably on the verge of a breakdown.
Good luck. Ok, I kid. Whether you are planning for 10 people or if
you are planning an event for 1000 people it's not all
that different. How do I know? Well, hosting a webinar... Read More
» »
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Friday, November 2, 2012 in
Next week, ReadyTalk will be heading to Orlando for Eloqua’s annual
user conference, Eloqua Experience. We’ll be hands-on showing off
some new features of ReadyTalk for Eloqua. This set of Cloud
Connectors helps marketers understand prospects' buying behavior
and move leads through the pipeline faster by integrating webinar
data directly with Eloqua’s marketing automation platform. We’ve
added some new features/functionality around webinar recordings, so
if you’ll be there stop by booth #226 for... Read More » »
read more
Tuesday, October 30, 2012 in Webinars
We are quickly approaching the end of 2012, and if the Mayans were
right, then we won't have to worry about budgeting for next year.
However, I've heard that they did not account for the leap years
and therefore the majority of marketers will still have to decide
how they will divvy up their marketing budget for 2013. As you
begin to examine what kinds of programs should be included in your
budget, you may be wondering "What’s working for my peers? What
isn’t? How do you get the most out of your... Read More » »
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Thursday, October 25, 2012 in Webinars
We’ve all been on a webinar before. We’ve all checked our email,
edited a paper, sent a text, even answered an incoming call while
on a webinar. This happens for two reasons: 1) the speaker is awful
so the audience zones out and does their own research on Google or
2) the audience realizes that they signed up thinking the content
would answer burning questions but after 45 minutes the speaker
hasn’t shared anything insightful. #Webinarfail. Why not have a
webinar where all of the questions come...Read More » »
read more
Monday, October 15, 2012 in Webinars
You're ready to host a webinar. You've checked off all the boxes on
your project plan: Determined a topic found a great speaker,
Integrated this event into other lead generation campaigns you have
running, Aligned with your sales team on how to help promote and
what you'll need from them for follow-up, Scheduled emails, social
promotions, written a blog post ...and the list goes on and on. You
did all those things, right? And that's just before your event,
wait until you see the rundown for post-event... Read More » »
read more
Wednesday, September 5, 2012 in Audio and Web Conferencing
The season is upon us – you can feel it in the air. No, not fall.
Dreamforce season! It’s all the buzz. I mean, if you’re a
Salesforce user, this is the event. Red Hot Chili Peppers, Sir
Richard Branson, reporting, campaigns, contact records – it doesn’t
get much better. But does it? Really, if you live and breathe in
Salesforce then there are a few things that could make your life
better beyond sitting front row listening to Tony Robbins (no
offense, Tony). Seriously, just stick with me. How... Read More » »
read more
Friday, August 24, 2012 in Ways to Use ReadyTalk
We recently teamed up with UBM's InformationWeek to discuss the
(often dreaded) subject of conferencing service comparisons and
what to expect when, and if, you decide to make the move from one
vendor to another. Most people are well aware that web and audio
conferencing are a mainstay in today's workplace. Whether it's
training calls, sales demos, collaboration with remote work forces,
marketing webinars - people are using it on a daily basis and
fortunately the providers that are available do... Read More » »
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Tuesday, July 31, 2012 in Webinars
"People don't pay attention to boring things," says John Medina,
author of Brain Rules. Well that seems logical enough, right? So
then we can certainly apply this concept to webinar presentations.
If you're online, you've got plenty of distractors to begin with -
email, work platforms, Facebook...I mean professional blogs, and
the list goes on. The question then becomes, how does my
presentation drown out the noise. Keeping someone's attention span
for fifteen minutues without the internet in...Read More » »
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Monday, June 25, 2012 in Webinars
Its my job, as marketing demand generation manager, to plan and
execute many of our outbound marketing campaigns, one of them being
our monthly webinar series. We've split the series up into two
catagories - thought leadership and lead generation. In our thought
leadership events, we try to find speakers that are considered an
expert in their particular field or well versed on the topic we
know would resonate with our audiences - SEO, social media,
leadership development, etc. Usually we reach... Read More » »
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Thursday, May 24, 2012 in Webinars
For those of you just starting a webinar program, hopefully this
post is timely. For those of you that have been running webinars
for months, maybe even years, this is probably an area that you’ve
struggled with at one point or another and are always looking to
improve and expand. The big hairy monster, the reason you put on
those webinars, the thorn in your side (ok, maybe not that bad) –
getting registrants! In my world (the lead generation side of
marketing), the purpose our webinars is to... Read More » »
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Wednesday, March 21, 2012 in More from ReadyTalk
You may or may not have a marketing automation tool, but likely you
do have a number of leads that are falling out of the sales and
marketing funnel because of a lack of quality interaction.
Scenario: a prospect shows interests, marketing passes them to
sales, sales reaches out and sets up a free trial. Free trial
eventually ends. What happens if the prospect decides not to
purchase? Maybe they weren’t sure about price or maybe they just
need more time? In our webinar this Thursday at 2:00ET,...
Read More » »
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Bo Bandy
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Paul Carollo
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Jason Collins
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Dan Cunningham
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Brandon Hess
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James Kenly
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Teresa Lawlor
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Mike McKinnon
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Michelle Nikolayevsky
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Beth Toeniskoetter
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Susan Ulrich
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Kelly Valdes
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Simone Verhulst
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Anita Wehnert