ReadyTalk

Meet with Confidence

1,745 Marketers Help with your 2013 Marketing Strategy

Posted by Simone Nabers on
Share this Post:

We are quickly approaching the end of 2012, and if the Mayans were right, then we won't have to worry MarketingSherpa 2012 B2B Benchmark Reportabout budgeting for next year. However, I've heard that they did not account for the leap years and therefore the majority of marketers will still have to decide how they will divvy up their marketing budget for 2013.

As you begin to examine what kinds of programs should be included in your budget, you may be wondering "What’s working for my peers? What isn’t? How do you get the most out of your spend (even if you don't have that much to spend to begin with)?"

We've teamed up  with MarketingSherpa to bring you a webinar that covers their 2012 B2B Marketing Benchmark Report. Daniel Burstein, Director of Editorial Content, and Senior Reporter, David Kirkpatrick  review data from a survey of 1,745 marketers that dives into key insights on lead generation, automation, and personas. Here’s what we’ll cover:

  • 4 steps you can use to evaluate the performance of your marketing activities
  • Which lead generation tactics were rated as the most effective
  • How other B2B marketers are allocating their marketing budgets
  • How one company increased pipeline opportunities by 65%, despite a 40% budget cut

If you need some direction in planning for next year, listen to this recording - it will be well-worth your time. Bring your own planning questions, concerns and/or comments to the table - with insight from 1,745 of your peers you're bound to walk away with a few new ideas for your strategy in the coming year.

 

 


Comments for 1,745 Marketers Help with your 2013 Marketing Strategy

blog comments powered by Disqus

Recent Posts

Where to Find a Great Webinar Speaker

Where to Find a Great Webinar Speaker Have you ever needed a webinar speaker but not sure where to look? The great thing about a webinar is that your speakers and experts can be...

ReadyTalkers Take to the Park

ReadyTalkers Take to the Park Today’s post is provided by Samantha Mizzi a quality assurance engineer at ReadyTalk. Samantha is an active member of ReadyTalk’s Charitable...

5 Awesome Reasons to Attend Dreamforce '14

Dreamforce '14 is quickly approaching! Are you planning on attending? If you are still unsure and need just a little push to commit, check out these 5 awesome reasons to attend.  ...

Sales & Marketing 101: What We Don't Learn in College

Sales & Marketing 101: What We Don't Learn in College Today's post is from Brittany Jones. Brittany was recently hired as a marketing coordinator after being a ReadyTalk intern for...

Giving to the Greater Community

One thing that I appreciate about ReadyTalk is our sincere wish to make a positive difference in our community.  This certainly applies to relationships with other businesses and...

A Customers Perspective: Using ReadyTalk for Tech Training

A Customers Perspective: Using ReadyTalk for Tech Training Today's post is provided by Kelsey Harms, a computer specialist with the Illinois Education Association. IEA is a...

Growth Through Marketing and Innovation: How Peter Drucker Shaped ReadyTalk

Growth Through Marketing and Innovation: How Peter Drucker Shaped ReadyTalk Those who know me well know that I read a lot of business books. Besides Jim Collins, the books and...

New from ReadyTalk: Pause Desktop/Application Sharing

Keep Presentations Professional with Pause Have you ever wanted to pause screen sharing in a meeting to do things on your system without showing potentially confidential...

New Functionality for ReadyTalk for Salesforce Users

The ReadyTalk team continues to add new features to our Salesforce application to create additional efficiencies for our customers when using the two applications in their...