ReadyTalk

Meet with Confidence

1,745 Marketers Help with your 2013 Marketing Strategy

Posted by Simone Nabers on
Share this Post:

We are quickly approaching the end of 2012, and if the Mayans were right, then we won't have to worry MarketingSherpa 2012 B2B Benchmark Reportabout budgeting for next year. However, I've heard that they did not account for the leap years and therefore the majority of marketers will still have to decide how they will divvy up their marketing budget for 2013.

As you begin to examine what kinds of programs should be included in your budget, you may be wondering "What’s working for my peers? What isn’t? How do you get the most out of your spend (even if you don't have that much to spend to begin with)?"

We've teamed up  with MarketingSherpa to bring you a webinar that covers their 2012 B2B Marketing Benchmark Report. Daniel Burstein, Director of Editorial Content, and Senior Reporter, David Kirkpatrick  review data from a survey of 1,745 marketers that dives into key insights on lead generation, automation, and personas. Here’s what we’ll cover:

  • 4 steps you can use to evaluate the performance of your marketing activities
  • Which lead generation tactics were rated as the most effective
  • How other B2B marketers are allocating their marketing budgets
  • How one company increased pipeline opportunities by 65%, despite a 40% budget cut

If you need some direction in planning for next year, listen to this recording - it will be well-worth your time. Bring your own planning questions, concerns and/or comments to the table - with insight from 1,745 of your peers you're bound to walk away with a few new ideas for your strategy in the coming year.

 

 


Comments for 1,745 Marketers Help with your 2013 Marketing Strategy

blog comments powered by Disqus

Recent Posts

New from ReadyTalk - Quick Share My Desktop

New from ReadyTalk - Quick Share My Desktop Hot off the press - we've just released an enhancement to our Quick Launcher product (available on Windows today and Mac next week). The...

Internet-wide Security Risk: How ReadyTalk is Addressing “Heartbleed”

It’s been all over the news: a major vulnerability in the encryption technology used across much of the Internet was recently discovered. The vulnerability causing these issues is...

Webinars: The Gateway Drug to a Video Marketing Strategy - Q&A Session Review

We recently hosted a webinar with the video marketing gurus over at Vidyard to dive into the idea of launching a video marketing strategy with the materials most of us already have...

Nobody is Watching Your Webinar and How to Fix It

Content is everywhere and in every form – videos, tweets, blogs, forums, whitepapers. I recently read an article that said by 2020 the amount of information on the Web is expected...

New from ReadyTalk - Modern meeting controls and VoIP enhancements

You may have noticed more frequent changes from ReadyTalk lately. In an effort to keep our controls fresh and functional for all of our different users we are continuously...

Comparing the Value of Webinar Leads vs. Email List Leads

Over time, marketers have innovated and refined many online avenues for lead generation, but the legacy email list continues to remain a top favorite. Viable alternatives, such as...

Feature Friday: How to Upload Your Video Clip

  Why Use this feature? I think it is safe to say that everyone hates when they see the word “download”. And the last thing someone wants when hosting a web conference is to lose...

The 8 Most Common Audio Conferencing Issues

Audio conferencing affects every area of business. From customer service to investor relations, poor audio quality is associated with a lack of professional competence. In order to...

Feature Friday: Promoting to Co-Presenter vs. Granting Control...What's the Difference?

Visit the ReadyTalk blog every Friday to learn more about a ReadyTalk feature.   We get a lot of questions on the difference between granting control and promoting someone...