We’ve all been on a webinar before. We’ve all checked our email, edited a paper, sent a text, even answered an incoming call while on a webinar. This happens for two reasons: 1) the speaker is awful so the audience zones out and does their own research on Google or 2) the audience realizes that they signed up thinking the content would answer burning questions but after 45 minutes the speaker hasn’t shared anything insightful. #Webinarfail. Why not have a webinar where all of the questions come from the audience?
And that's just what we did in a recent event with the American Marketing Association and Compendium. The format was like a game of "20 questions" on all things webinar and content marketing related. A webinar comprised with content complately generated by our audience. They didn't even realize how much they had to hold on on their end of the deal - but they came through!
Between Clayton Stobbs, Director of Content Experience at Compendium, and myself, we tackled as many questions as the audience could fire off on how to best utilize both webinars and content marketing to create awareness and drive leads. We had so many good inquires that we decided this would make for a great eBook! And thus the process began. Here is a quick teaser of what's to follow in the eBook that you can check back for in a week:
- I have a blog but no visitors? Help!
- I'd like start a webinar series of my own but have no idea of how to get buy-in from my boss - so what do I do now?
- What are the best days of the week and time of day to do online events and send out content?
- What are 5 simple ways to start content marketing for a marketing organization (b2b) that has not done much in the past?
- Do B2B businesses whose customers aren't on social media sites need to be on those sites?
- I give webinars to clients, not prospects. My clients are already "bought in" but then I find it difficult to keep them interested in attending webinars over the course of the year they work with me. Can you address working with existing customers?
- How can marketing decide which information is appropriate to share vs what competitors might steal? Is it wrong to analyze clients data and use it in white papers if the clients are kept anonymous?
Do you come up against some of these issues in your marketing department? Or maybe you're going at it solo and don't know quite where to start. Hopefully this content will shed some light on your processes, maybe help you re-think or revamp how you approach webinars, curate content from what you already have and better target your propsects when and where they are looking for information.
If you'd like to receive a copy of the eBook just leave a comment or a webinar related question of your own and we'll be sure to put you on the list!