For those of you just starting a webinar program, hopefully this post is timely. For those of you that have been running webinars for months, maybe even years, this is probably an area that you’ve struggled with at one point or another and are always looking to improve and expand. The big hairy monster, the reason you put on those webinars, the thorn in your side (ok, maybe not that bad) – getting registrants!
In my world (the lead generation side of marketing), the purpose our webinars is to bring in qualified leads Where do you find your audiences? And, more importantly, the right audiences?
There a number of ways you can find a targeted audience: most tend to come through email blasts to a segmented list from your database or maybe you bought that segmented list. But what about supplemental promotion? If you’re limited to lists, you’re not tapping into your network. Think about social media, user groups, event calendars, online communities, etc. Hopefully this post will shed some light on a few specific places that we use most for our webinar series that can be used for your events as well.
EventSpan – This is a great site for syndicating webinars and virtual events to bump up registration. There are a number of ways so promote and track progress and even manage speaker information through a company profile page where you can upload additional content such as whitepapers. You can also push out messages to your social network through the site, knocking out two birds with one stone. Another perk is the ability to create watchlists, whether it be for a topic, speaker or even company.
WebinarListings.com – A central source of webinar listings (thus the name) covering a number of industries, both national and international. They have a couple of options, both paid and free versions of listings. The paid version range from $30-$250 and includes items such as additional data, advertising/promotion, and priority result in search. Both live and recorded events can be listed.
WebinarBase – Listings on this site start at $2 and go up to $19. The more you pay the more categories you can list your event in plus additional promotion (twitter stream, facebook updates, top listing on homepage & access to user topic requests). This site is pretty straight forward, no real bells or whistles to speak of but still an additional resource to get the word out.
Webinar Bucket – Just recently came across this site – not as much information available since it’s in a beta version currently but worth a try if you’re just getting started with your webinar program. There is no charge to submit your webinars on this site and there are 30 different categories you can list your events in.
On the social side, we’ve seen additional success through our YouTube channel and posting the events to applicable LinkedIn Group pages. Check out some examples of our promotional “webinar trailers”; often times we’ll link to a video clip in a guest blog post from the speaker leading up to the webinar. Regarding your LinkedIn network – check out these groups for starters and start a discussion applicable to your event or list it on the promotions tab:
- ReadyTalk Webinar Series Group (ok, I’m a little bias on this one)
- American Marketing Association
- Event Calendar for Marketing, PR and Sales Innovators
- eMarketing Tips
Need even more ideas? Check out this blog post with additional resources, twenty-five to be exact. I’ve listed a few already but this is a good place to start. Hopefully you came across a few new venues for promotion that you hadn’t uncovered yet. Am I missing any? Drop us a line and share the wealth if you know of others that you’d recommend!