ReadyTalk

Meet with Confidence

Beyond the Slide Deck - The Medium (Part II )

Posted by Simone Nabers on
Share this Post:

This is part II of yesterday's post on the topic of creating and delivering content that goes beyond your slide deck to inspire viewers. The component for success that we'll address today is the medium. Content Wheel - Methods of Delivery

The Medium is your channel for conveying the content, so it's important to choose a means by which the audience can get the most out of the material. Here are a few things to consider:

  • How big is your audience?
  • What kind of venue will the audience be in? (Home at their computer? In a large conference room or event hall?)
  • What technology is available to use? (computers, sound system, projector?)

Once you've determined these factors, you can then decide what tool is best for delivering the message - live presentation, webinar, video, maybe a dramatic reenactment (or not). Basically, your medium should help communicate your message, not hinder it - amplify, not interfere.

Audience question -Do you have additional resources that show how to develop an effective presentation via PowerPoint?

Jerry's answer - “I wrote a blog post last year about creating presentations in PowerPoint that you may find helpful: http://blog.demandmetric.com/2012/03/08/now-presenting/. “ But here are some additional tips to keep in mind:

  1. Strive to create materials that quickly convey what you’re trying to say. If I showed you each slide for 5 seconds could you discern, at least generally, what I was trying to communicate on each slide? 
  2. Use images that support your message – the brain can process images more quickly than text.
  3. Choose font and color wisely. Be creative, but not to the point of distraction.

Audience question - What are your thoughts on using video during a webinar?

Jerry's answer -  I think there are a number of ways to successfully incorporate video clips into your webinar presentation without distracting from the main point. It can keep the content engaging and gives the audience a break from the norm of a standard slide deck. Video clips could be used like mini commercials or product demos as a "trailer", so to speak, at the beginning of your event as people are logging in. It could also be used as a training tool to play briefly during the webinar and then poll the audience to gauge their level of comprehension and engagement. Also, using a short testamonial clip during a demo could help build some credibility with your prospect.

There are many ways to utilize video clips during a webinar, so I think it worth experimenting to see what works best in your organization.

Check back in tomorrow for the final component of the three legs to a successful presentation. Like they say, it's all in the delivery.


Comments for Beyond the Slide Deck - The Medium (Part II )

blog comments powered by Disqus

Recent Posts

Where to Find a Great Webinar Speaker

Where to Find a Great Webinar Speaker Have you ever needed a webinar speaker but not sure where to look? The great thing about a webinar is that your speakers and experts can be...

ReadyTalkers Take to the Park

ReadyTalkers Take to the Park Today’s post is provided by Samantha Mizzi a quality assurance engineer at ReadyTalk. Samantha is an active member of ReadyTalk’s Charitable...

5 Awesome Reasons to Attend Dreamforce '14

Dreamforce '14 is quickly approaching! Are you planning on attending? If you are still unsure and need just a little push to commit, check out these 5 awesome reasons to attend.  ...

Sales & Marketing 101: What We Don't Learn in College

Sales & Marketing 101: What We Don't Learn in College Today's post is from Brittany Jones. Brittany was recently hired as a marketing coordinator after being a ReadyTalk intern for...

Giving to the Greater Community

One thing that I appreciate about ReadyTalk is our sincere wish to make a positive difference in our community.  This certainly applies to relationships with other businesses and...

A Customers Perspective: Using ReadyTalk for Tech Training

A Customers Perspective: Using ReadyTalk for Tech Training Today's post is provided by Kelsey Harms, a computer specialist with the Illinois Education Association. IEA is a...

Growth Through Marketing and Innovation: How Peter Drucker Shaped ReadyTalk

Growth Through Marketing and Innovation: How Peter Drucker Shaped ReadyTalk Those who know me well know that I read a lot of business books. Besides Jim Collins, the books and...

New from ReadyTalk: Pause Desktop/Application Sharing

Keep Presentations Professional with Pause Have you ever wanted to pause screen sharing in a meeting to do things on your system without showing potentially confidential...

New Functionality for ReadyTalk for Salesforce Users

The ReadyTalk team continues to add new features to our Salesforce application to create additional efficiencies for our customers when using the two applications in their...