Earlier this quarter, ReadyTalk co-sponsored a breakfast event along with NewsGator, Accordant and Ceavco. The overlying theme of the presentation was how collaborative technology is effecting business strategy. As our industry continues to advance with innovative uses for current products and programs, the directors, CEOs, project managers and team members are realizing the value and necessity of technology that enables real-time collaboration and problem solving no matter where their office or colleagues are located.

Today’s workforce has evolved and the people who are capitalizing on innovative collaborative tools are realizing significant gains in productivity. They are also reshaping how daily tasks are performed. Efficiency is of utmost importance, not only because of the fast-paced nature of business, but because an optimized budget makes for additional funds that can be utilized to advance a business’s goals, projects and revenue.

Accordant put their collaborative platform to work and captured the live event. You can access the recording HERE. Below are a few of the key highlights mentioned by the amazing panel of industry leaders (Brian Kellner , VP of Products - NewsGator, Ron Wolfe, Regional Sales Director – Accordant, and Dan Cunningham, CTO - ReadyTalk).

• Technology is vast and continues to expand. It ought to be a resource that improves the quality and output of an organization’s employees, not a blocker that adds frustration. Simplicity and functionality are important aspects to consider when exploring new tools.


• Internal and external uses exist for collaborative technology. The uses and the deployment of the product will differ based on the issues being addressed. Explore how these tools work best for your company on both sides of the table.


• Enterprise vs. Consumer – collaboration tools now supply an efficient and effective means of merging the two groups.


• Content creation and publishing have become easier and faster due to emerging collaboration platforms.

All three of these companies have recognized what’s working for their organizations and have identified and deveeloped collaborative tools for others. In simple terms: productivity affects the bottom line; working cohesively and in-sync impacts productivity; and real-time collaboration is good business strategy.