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Facebook: Profile, Group, Fan Page. What's the Difference?

Posted by Simone Nabers on
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Facebook profile, Facebook group, or Facebook fan page.

We get this question a lot.

What's the difference? Which, if any, do I need? And how can I even keep up with all of it?

As a user, you know what's possible on Facebook. You can update your nonprofit's information, post photos, comment on what other nonprofits are doing, and so on.

But maybe, by mistake, you made a personal profile for your nonprofit. Or more likely, you - or someone in your nonprofit created a Facebook Group a couple years ago, have built up a sizable following, and now wonder why you should even bother to make a Facebook page.

The answer is that Facebook replaced Groups with Pages.  You can ee a more detailed treatment of Facebook groups vs pages in our community forum.

Suffice it to say that if you get above 5,000 members in your group,you can't message them anymore. Don't find that out the hard way.

Also, you can't install cool applications, have landing pages, or choose a custom url. Maybe you want to pump up donations by sending users to a landing page that has a video on the left and donation option on the right.

Can't do that with a group.

Finally, if you care about ranking in Google, you will want to get a page, since Facebook is telling Google to favor pages over groups.

Got a group already? Sorry that there's no automatic import function.

But best to bite the bullet now and message users about the change.

Or contact us for more information: BlitzLocal


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