ReadyTalk

Meet with Confidence

Going Green to Avoid the Red - Part 1

Posted by Simone Nabers on
Share this Post:

Let's be honest, going "green" has a nice ring to it. Makes us feel all warm and fuzzy. We are contributing. We are being responsible. We are treating planet earth as though it actually means something to us!

Why are companies really going green? If we strip it down to the bare bones of the matter, I think we can safely say that tone factor rings true across the board. The majority of today’s businesses want and NEED to watch their bottom line and, unfortunately, it seems like that bottom line is dwindling. This is not to say that the organization’s motives are not pure when it comes to being environmentally conscious; however, I believe that ultimately much of the push to go green is to stay out of the red.

At ReadyTalk, we are doing our part not only as a provider of web and audio conferencing services to help organizations in their cost-saving efforts, but we also contribute behind the scenes directly to sustaining our own green practices. To start, by simply being a web and audio conferencing provider we fall into the green category almost by default. By making these services available we are helping others cut back on their travel costs and carbon footprint. But again, it comes back full circle because not only do we help eliminate a certain level of emissions but we are directly saving them money in the process. Conferencing is a win/win for all involved!

So, what other ways might ‘green-ing’ your company’s work practices keep you from hovering too closely to that ominous red line? Where do you start? Who do you seek out for advice? In my next couple blogs, I’ll cover these questions and hopefully bring some practices to the table that will prove to be beneficial when deciding ways to reduce costs and make a positive environmental impact simultaneously.

[tags]marketing, green initiatives, web conferencing [/tags]


Comments for Going Green to Avoid the Red - Part 1

blog comments powered by Disqus

Recent Posts

How to Write the Break Up Letter

I recently shared 15 Ways You Know It's Time to Break Up (with your conferencing provider) because not every relationship is meant to last forever.   Once you have decided it is in...

What We Learned: 3 Webinar Features You Should be Using Today

What We Learned:  3 Webinar Features You Should be Using Today Yesterday, we hosted a great webinar on some new ReadyTalk features: 3 Webinar Features You Should be Using Today. We...

3 Webinar Features You Should be Using to Get More Value from Your Webinars

3 Webinar Features You Should be Using to Get More Value from Your Webinars “Am I getting ROI on my webinars? How can I make it be better?” These questions are often in the back of...

Online Meetings Like a Boss!

Online Meetings Like a Boss! Just because a meeting is happening online, isn't an excuse for it to be a waste of time. Want to host better online meetings? Check out these 8 tips...

4 Ways to Join a ReadyTalk Meeting Faster

4 Ways to Join a ReadyTalk Meeting Faster ReadyTalk offers more ways than ever to meet online faster, right from where you are working. Join a webinar on the go from your mobile,...

ReadyTalk for Salesforce1 Now Available

Schedule Meetings From Your Phone! With ReadyTalk for Salesforce1, you can schedule meetings right from your phone. And all the important details of your customer meeting or...

7 Ways to Do Security

7 Ways to Do Security If security is a priority for your organization, you will want to ensure that your audio and web conferencing services and recordings are not being accessed...

It's All About Velocity (part III)

This is the final post in a three-part series on funnel velocity. As we talked about in my first post, velocity is a key measurement for marketing efficiency. In my second post, I...

It's All About Velocity (part II)

As you read in yesterday's post on funnel velocity, you first need to identify all of the breakpoints in your lead process before you can start tweaking them. Let’s take a look at...