ReadyTalk

Meet with Confidence

Google Grants for Non-Profits: Key Learnings from the ReadyTalk Webinar

Posted by Simone Nabers on
Share this Post:

Last week, Kristie Mun of Google Grants and Brett Meyer of NTEN (the Nonprofit Technology Network) graciously shared insights into what the program is and best practices for how to take advantage of this free adverting program for non-profits.   If you missed the webinar, watch a recording of it here. Be sure to visit the Google Grants website for additional details and program application form.

Here are a few of the highlights:


  • If you’re a qualified non-profit-- a 501(c)(3) in good standing that is not religiously or politically oriented, has less than 50 percent of its funding from commercial operations, and a few other reasonable restrictions—then you can get up to $10,000 per month in free Google AdWords budget to use to promote your organization.

  • Most non-profits spend only a few hundred dollars a month, as there are perhaps not that many people searching for their particular cause in the area that they serve.  For example, maybe they are a local animal shelter, as opposed to a national cause such as breast cancer awareness.

  • The program normally awards grants quarterly—however, there is such high demand that there is a waiting period of several months as Google catches up.

  • Once you’re in the program, there is no need to re-apply each year.  You just have to actively manage your campaigns.

  • Don’t bid on generic keywords such as “nonprofit” or “donate”—find specific terms that are highly relevant to your organization. Bidding on such broad terms will hurt your campaigns, evidenced by a low Quality Score that you can see at the keyword level.

  • Make sure that you include all common variations of your keywords—for example, non-profit can be “nonprofit” (no space) and “non profit” (with a space).  These are separate keywords, as are singulars and plurals.

  • BlitzLocal is happy to provide pro bono support to qualified non-profits.  We select a few every month to assist with their Google Grants. Contact dennis@blitzlocal.com to apply.

  • This interactive webinar showcased the new ReadyTalk Web Meeting 6 platform—live presentations by multiple presenters, audience polling, chat features, recording & media player functinality—among many other cool features.  Participants received a free 30 day trial of the platform. Contact simone.verhulst@readytalk.com if you missed out.


Next month, stay tuned for our special guests from Facebook as we cover Facebook for Non-Profits-- sign up here before it fills up. Registration is free but space is limited.

 

About the author: Dennis Yu is CEO of BlitzLocal, an ad agency specializing in local online marketing and Google Grants management.


Name: The NonProfit Matrix | Find online tools and servi
Time: Thursday, February 23, 2012

[...] you’re excited that you’ve been approved for Google Grants: $10,000 a month of free ads! But then you find, if you’re like most nonprofits, that [...]

Comments for Google Grants for Non-Profits: Key Learnings from the ReadyTalk Webinar

blog comments powered by Disqus

Recent Posts

Why Other Companies’ Webinars are Better Than Yours

Why Other Companies’ Webinars are Better Than Yours Marketing campaign strategies can be overly time consuming and costly. Although multi-channel marketing is the key to success,...

Check Out What's New at ReadyTalk!

There are a lot of new and exciting things happening at ReadyTalk. Check out what new features and updates we have to offer for operator-assisted events: Conference ID Required ...

Making Meetings Better with Two New Features

With these two new features from ReadyTalk, your meetings will be even better! Higher Quality VoIP Improvements around VoIP audio conferencing for chairpersons and co-presenters...

Self-Serve Broadcast Audio - saves you time and money!

Our passion is perfect presentations.  That's why ReadyTalk gives you everything that’s been missing in webinars.  Our easy-to-use platform delivers superior presentation...

How to Write the Break Up Letter

I recently shared 15 Ways You Know It's Time to Break Up (with your conferencing provider) because not every relationship is meant to last forever.   Once you have decided it is in...

What We Learned: 3 Webinar Features You Should be Using Today

What We Learned:  3 Webinar Features You Should be Using Today Yesterday, we hosted a great webinar on some new ReadyTalk features: 3 Webinar Features You Should be Using Today. We...

3 Webinar Features You Should be Using to Get More Value from Your Webinars

3 Webinar Features You Should be Using to Get More Value from Your Webinars “Am I getting ROI on my webinars? How can I make it be better?” These questions are often in the back of...

Online Meetings Like a Boss!

Online Meetings Like a Boss! Just because a meeting is happening online, isn't an excuse for it to be a waste of time. Want to host better online meetings? Check out these 8 tips...

4 Ways to Join a ReadyTalk Meeting Faster

4 Ways to Join a ReadyTalk Meeting Faster ReadyTalk offers more ways than ever to meet online faster, right from where you are working. Join a webinar on the go from your mobile,...