When thinking of ‘green initiatives’, individuals are usually one of the following:
- over zealous & uninformed
- educated & participating
I would say that as a whole we are moving toward 3, however, there are plenty out there that still fall into the first two categories.
What does it mean to be “green”? Good question. I honestly had only an inkling of what the popular terminology actually entailed before I started working on a series of web seminars that we will be hosting over the following months speaking directly to this topic.
In many of today’s businesses, the trend has been the start up of a sustainable committee within the work place to help better educate not only the employees but also the consumers and shareholders. When an individual understands how they are contributing to the idea & reality of social responsibility either directly ( via corporate practices) or indirectly (personally buying a product or service of company xyz that has integrated green practices) then they are more likely to apply those practices outside the workplace as well. Additionally, from the consumer side, a company is apt to retain and gain new clientele because of their efforts in this area. Environmentally friendly practices carry a lot of weight these days and can be a beneficial PR tactic – as long as its not being taken out of context and there is relevant education available to those evaluating your services.
We will be kicking-off our ‘Green’ Series next month in hopes to bring some clarity to this catchfire topic. We’ll cover areas from cost-savings, to PR tactics, to simple practices that can have a lasting impact on your daily work activities. Even the smallest amount of knowledge can make a difference and put you ahead of the curve when it comes to being informed and not just jumping on the wagon.