This month, one of ReadyTalk’s savvy event managers, James Kenly, talks about Simulive—a new addition to the marketer’s toolbox.
Marketers are starting to really get the hang of webinars. The percentage of marketers producing webinars has jumped 20% since 2010 according to the Content Marketing Institute. The process itself has become more sophisticated and automated. Webinars are a machine that can be fine-tuned to deliver any type of content (video, breakdown of a whitepaper, research study, etc.), when and where you choose.
And they don't stop there – webinars are a beast of content just waiting to be repurposed to extend the ROI of the event. If you’re already in the habit of reusing the content you’ve created for your webinars, a Simulive event may be the next step in your overall webinar strategy.
A live webinar attracts an audience around a topic. From that topic you glean both new and reusable content (including your recording) which lends itself to a fresh stream of audience touch points and extends the life of that topic. Rebroadcasting that recording (also known as a Simulive webinar) in a new, live setting gives you the opportunity to attract people who may have missed out the first time. What’s the best part of this increased pool of prospects? You don’t have to lift a finger!
Simulive rebroadcasts pre-recorded content as if it was happening live – you can add a live operator introduction and even conduct a live Q&A to reinforce the illusion. You also have the option to play back the recording without ever picking up the phone or logging into the web.
What are the benefits?
- Access to an entirely new group of registrants without rebooking the speaker (which may cost money)
- Deliver the same experience anytime, to any audience, in any timezone
- No need to schedule another date and time that works for all parties involved
- Recorded content can be edited so you present the most polished version, every time
- Give your webinar resources more mileage – it’s the type of content that keeps on giving
Leveraging webinar content to move your audience through the funnel is a no brainer. With Simulive, you increase the volume in the funnel that can be reached. Want to see it in action? Check out a live demo to learn how you can leverage Simulive for your next webinar.