ReadyTalk

Meet with Confidence

Let's talk Simulive and what your webinar program could be missing without it

Posted by Simone Nabers on
Share this Post:

This month, one of ReadyTalk’s savvy event managers, James Kenly, talks about Simulive—a new addition to the marketer’s toolbox.

Marketers are starting to really get the hang of webinars. The percentage of marketers producing webinars has jumped 20% since 2010 according to the Content Marketing Institute. The process itself has become more sophisticated and automated. Webinars are a machine that can be fine-tuned to deliver any type of content (video, breakdown of a whitepaper, research study, etc.), when and where you choose.Simulive rebroadcasts pre-recorded content as if it were happening live

And they don't stop there – webinars are a beast of content just waiting to be repurposed to extend the ROI of the event. If you’re already in the habit of reusing the content you’ve created for your webinars, a Simulive event may be the next step in your overall webinar strategy. 

A live webinar attracts an audience around a topic. From that topic you glean both new and reusable content (including your recording) which lends itself to a fresh stream of audience touch points and extends the life of that topic. Rebroadcasting that recording (also known as a Simulive webinar) in a new, live setting gives you the opportunity to attract people who may have missed out the first time. What’s the best part of this increased pool of prospects? You don’t have to lift a finger!

Simulive rebroadcasts pre-recorded content as if it was happening live – you can add a live operator introduction and even conduct a live Q&A to reinforce the illusion. You also have the option to play back the recording without ever picking up the phone or logging into the web. 

What are the benefits?

  • Access to an entirely new group of registrants without rebooking the speaker (which may cost money) 
  • Deliver the same experience anytime, to any audience, in any timezone
  • No need to schedule another date and time that works for all parties involved 
  • Recorded content can be edited so you present the most polished version, every time 
  • Give your webinar resources more mileage – it’s the type of content that keeps on giving

Leveraging webinar content to move your audience through the funnel is a no brainer. With Simulive, you increase the volume in the funnel that can be reached. Want to see it in action? Check out a live demo to learn how you can leverage Simulive for your next webinar.


Comments for Let's talk Simulive and what your webinar program could be missing without it

blog comments powered by Disqus

Recent Posts

New Collaboration Features Available From ReadyTalk

New Collaboration Features Available From ReadyTalk Collaborating just got easier! Starting today, you can choose to present from multiple monitors, pause your screen share and...

Less Work, Better Results: Use Marketing Automation to Your Advantage

Using Marketing Automation to Your Advantage    After broadcasting a webinar and recording it, promoting it and encouraging people to watch the recording becomes the next steps for...

The Power of Webinar Tactics for Lead Qualification

The Power of Webinar Tactics for Lead Qualification  Webinars allow you to not only generate leads, but are also an excellent way to generate lead qualification. By utilizing...

If You Don't Try Designing a Live Webinar for On-Demand Use, You'll Hate Yourself Later

Designing a Live Webinar for On-Demand Use   In recent years webinars have grown in popularity for marketers in the B2B world with about 62 percent of all B2B marketers currently...

Don’t Stutter. Use the Webinar ROI Calculator to Show Your Success.

Don’t Stutter. Use the Webinar ROI Calculator to Show Your Success. Remember that time when your boss asked you about the success of your webinar program? If you stuttered,...

If You Struggle With Evergreen Topics, Read This

Finding Evergreen Topics Many marketers are generating leads through webinars with the lowest possible cost effort by recording your webinar and redistributing it. On average, a...

5 Tools my Sales Team Could Not Live Without

5 Tools Our Sales Team Could Not Live Without As a Sales Director, my goal is to provide tools and resources to my team in order to make them successful and more efficient.  My...

Cost of a Webinar: Is it a good investment?

Cost of a Webinar: Is it a good investment? With today's technology, there are an overwhelming number of ways a marketer can generate demand and capture new customers. Filtering...

How to Actually Measure Your Content Marketing

How to Actually Measure Your Content Marketing   Today's guest post comes from Jesse Noyes,Senior Director of Content Marketing for Kapost. Kapost is a leading provider of content...