Thu
20
Jun
Demand Generation
Tuesday, June 19, 2012 in More from ReadyTalk
Simone has been involved with both the sales and marketing teams at
ReadyTalk and is currently the role of Marketing Demand Generation
Manager, overseeing outbound marketing campaigns and the monthly
ReadyTalk Webinar Series and corresponding newsletter. She works
closely with the sales team and product marketing to develop lead
generation and nurturing programs for prospects. Here are just a
few areas she's involved with on a daily basis: - Campaign
creation, management and messaging for sales team prospecting -
Email communications and landing page creation - Marketing
automation program...
read more
Wednesday, March 21, 2012 in More from ReadyTalk
You may or may not have a marketing automation tool, but likely you
do have a number of leads that are falling out of the sales and
marketing funnel because of a lack of quality interaction.
Scenario: a prospect shows interests, marketing passes them to
sales, sales reaches out and sets up a free trial. Free trial
eventually ends. What happens if the prospect decides not to
purchase? Maybe they weren’t sure about price or maybe they just
need more time? In our webinar this Thursday at 2:00ET,...
Read More » »
read more
Tuesday, March 13, 2012 in Webinars
What would you do with 70 CIOs and CTOs standing in a room with
more than $1 billion budgeted in projects and your company has the
solution for those projects? You’d bid on them, that’s what you’d
do. Wait a minute? Did you just say ‘bid’ on them? Is this some
sort of auction for executive-levels to snag face-to-face time and
propose how your companies might be able to collaborate? It
certainly is. Welcome to C-Level @ A Mile High. For the past 6
years, the Colorado Technology Association, a... Read More » »
read more
Thursday, February 23, 2012 in Webinars
Webinars are hip, right? Everyone is doing them now. The ROI of
webinar is often better than other marketing activities—less costly
than a tradeshow, prospects self-select based on the topic,
valuable opportunities to capture prospect information. Although
maybe still considered a new(er) tactic, the strategy behind a
webinar program is constantly evolving. If the plan is stagnant,
you’ll never produce better results. If you are still approaching
your events the same way you did even just a few...Read More » »
read more
Monday, January 23, 2012 in Audio and Web Conferencing
I’m a marketer. I’m used to fire drills in the midst of planning.
It’s a new year and not-surprisingly, many critical pieces of the
marketing puzzle have changed. Rapidly. For most marketing
campaigns, preparation is key. Yet, how do you plan for something
if you’re unaware that process may have to be altered? Sometimes
you must adjust in order to gain the greatest return on your
investment. Let’s talk specifics – specifically events: virtual,
live, or even a hybrid of the two. Marketing... Read More » »
read more
Wednesday, November 23, 2011 in Webinars
Not only is ReadyTalk an audio and web conferencing provider
but also an event organizer. Many of the best practices we suggest
to you, we put into play in our own monthly webinar series. This
particular post is on getting the most out of writing an effective
and concise webinar abstract. Let’s face it – the abstract is the
“face” of your event. It’s like trying to make a good impression
and you can’t even flash your pearly whites. You’ve got about eight
seconds to capture someone’s attention... Read More » »
read more
Monday, November 14, 2011 in Webinars
Compiling the right social data can be difficult. What the
executive team needs to see in order to understand the health of
their brand is quite different than what the optimizer who is
running campaigns wants to see. Some metrics will be more
beneficial to one business/brand/job role than another. Not all
benchmarks are the same. So therein lies the challenge – what do I
need to measure and how can I make sure that it actually resonates
with the right group of people when called upon for... Read More »
»
read more
Friday, September 23, 2011 in Audio and Web Conferencing
Part two of this three part blog series is a review some of the key
takeaways from our webinar, “Movin’ on Down: The Funnel,” and a
deeper look at some additional best practices for optimizing your
sales and marketing funnel. It can take a fair amount of planning
to avoid confusion between sales and marketing teams after an event
has taken place, whether it be a webinar or tradeshow. When you
have taken the time to assess (and re-assess) your marketing
funnel after each of your campaigns, you... Read More » »
read more
Saturday, September 3, 2011 in Webinars
Earlier in the year we sponsored the B2B Marketing Advanced
Practices Handbook with MarketingSherpa and also hosted a webinar
with on how increasingly complex sales cycles make it difficult for
marketers to generate highly qualified leads and create targeted
campaigns. The focus was geared at the top of the funnel and
increasing the quantity of leads generated. We have another webinar
this month with MarketingSherpa and the focus now moves toward
quality, not just volume. We’ll discuss lead... Read More » »
read more
Monday, August 15, 2011 in Webinars
Last week, a few people from our marketing team attended the Eloqua
Success Tour. The basic function of these events is to interact
with like-minded peers who are utilizing the Eloqua platform and
share best practices, unique use cases, and helpful tips to avoid
pitfalls. Eloqua’s regional success managers also share new
functionality and present the upcoming product roadmap for
discussion. It’s a great way to network and simply learn how others
are utilizing marketing automation within their...Read More » »
read more
Wednesday, March 16, 2011 in Webinars
Complex sales often equal complex campaigns that are targeted at a
very specific user persona. This can mean it will take a bit more
effort to capture your ideal qualified lead, but it also has the
potential to be a turn into the type of client you seek. This year
ReadyTalk is the official sponsor of the B2B Advanced Marketing
Practices Handbook published by MarketingSherpa. This book is full
of B2B marketing best practices ranging from lead generation,
content creation, nurturing tactics and the... Read More » »
read more
Tuesday, March 1, 2011 in Ways to Use ReadyTalk
Today's post is part of ReadyTalk's ongoing series on teleworking.
I have to admit, this morning did not start off as smoothly as I
had hoped. Being in the comfort of my home, coffee in hand, work
space set up…wait – no internet connection? At this point I might
as well just go into the office. We are lost without our wireless
connection in this day and age, it seems. Alas, after a good
forty-five minutes of troubleshooting, I successfully access my
network. Wait …now I can’t connect to the office... Read More » »
read more
Tuesday, February 8, 2011 in Webinars
The golden question among CEOs, directors, and company presidents
alike: “What inspires consumers to buy our stuff? Really – what is
it that makes our product or services stand out in a crowded
marketplace? Is it all in the name – brand driving buyers? Is it
the people behind the service – employees that have internal drive
to produce exceptional work because of a strong company philosophy
or culture? Maybe a little of both?” Join ReadyTalk and Terry
Barber for a webinar on what it takes to be an... Read More » »
read more
Tuesday, December 14, 2010 in Audio and Web Conferencing
The ReadyTalk Webinar Series has been around for nearly six years -
six! Our growth continues each year with the help of a few things:
Great content and expertise provided by our speakers. Word of Mouth
– you (our audience) gaining new and actionable insight from our
webinars and spreading the word to colleagues and friends. Social
Media networks – we’re persistently tweeting, posting, and linking
to groups with the same interests - the gift that keeps on giving!
Continually adding our events to new... Read More » »
read more
Thursday, November 18, 2010 in Webinars
This month on the Webinar Series, we were privileged to welcome one
of one of the leading consultants in social engagement and online
reputation management, Craig Agranoff. He has worked with
many Internet start-ups and founded the tech blog sCommerce.com and
Rev2.org. Craig is the author of two books: Do It Yourself
Online Reputation Management and most recently, Checked-In: How To
Use Gowalla, Foursquare and Other Geo-Location Applications For Fun
and Profit. The topic of the webinar... Read More » »
read more
Tuesday, November 9, 2010 in Audio and Web Conferencing
Earlier this quarter, ReadyTalk co-sponsored a breakfast event
along with NewsGator, Accordant and Ceavco. The overlying theme of
the presentation was how collaborative technology is effecting
business strategy. As our industry continues to advance with
innovative uses for current products and programs, the directors,
CEOs, project managers and team members are realizing the value and
necessity of technology that enables real-time collaboration and
problem solving no matter where their office or...Read More » »
read more
Tuesday, October 26, 2010 in Webinars
How are Facebook ads different than other forms of advertising and
what should you do to capitalize upon that? What are the 5 most
effective techniques in managing your Facebook page so that it gets
traffic and conversions? How do you measure the ROI of your
Facebook marketing efforts and justify this to others within your
marketing organization? What are the first critical steps you must
take in setting up your Facebook page if you don't already have
one? Dennis Yu of BlitzLocal and Justin Kistner... Read More » »
read more
Saturday, October 16, 2010 in Audio and Web Conferencing
“Yesterday, all my troubles seemed so far away Now it looks
as though they're here to stay Oh, I believe in yesterday” I have
to agree with the middle stanza of this Beatles’ hit. It does seem
that troubles overstay their welcome; however, I’d go out on a limb
and say that if Paul and Ringo had a glimpse of what today’s
technology can accomplish, they’d be singing an entirely different
tune. Technology is definitely making it easier to deal with
challenges and move on to the next more quickly. I... Read
More » »
read more
Thursday, August 5, 2010 in Audio and Web Conferencing
We recently kicked off the summer Webinar Series, The Evolution of
Conferencing, and are excited for part two this month. We’ll be
addressing the case of the multi-tasking marketer. If you’re part
of a marketing team, you fully grasp the concept of ever-looming
deadlines and repeat fire drills. It’s all in a day’s work. But, as
the workplace continues to adapt to a changing landscape, marketers
have become more efficient with their time by implementing tools
that can ease the load and dovetail...Read More » »
read more
Tuesday, July 13, 2010 in Audio and Web Conferencing
Remember when conference calls were a big
deal? Multiple lines and access codes, oh my! And then web
conferencing joined the ranks. Individuals and companies alike
began to incorporate a new piece of technology into their meetings.
Desktop and application sharing became the norm. A tool that
allowed remote participation. A new form of training, demos, and
collaboration that was cost effective and efficient. Then we were
introduced to...POLLING! And the webinar world rejoiced. And
this is just... Read More » »
read more
Wednesday, June 30, 2010 in Webinars
1) Buy ads. You can target your cause very specifically on
Facebook. Then add pay per click, just like you would do on
Google. BlitzLocal recommends a small ad budget, but using
Google Grants as a primary vehicle to drive people to your website
is a great idea. Then have a 'like' box there. 2) Get a 'like' box
on your site. If you hit "edit page" and go to the bottom right,
you will see an option for "promote with a like box." Grab the
code there and paste it into your site. 3) Create a contest....
Read More » »
read more
Connect with Us
Authors
-
Guest Author
-
Bo Bandy
-
-
Paul Carollo
-
Jason Collins
-
Dan Cunningham
-
-
-
-
Brandon Hess
-
James Kenly
-
Teresa Lawlor
-
Mike McKinnon
-
-
Michelle Nikolayevsky
-
-
Beth Toeniskoetter
-
Susan Ulrich
-
Kelly Valdes
-
Simone Verhulst
-
-
Anita Wehnert