Thu
20
Jun

Demand Generation

Meet Simone Verhulst, Demand Generation Manager

Simone has been involved with both the sales and marketing teams at ReadyTalk and is currently the role of Marketing Demand Generation Manager, overseeing outbound marketing campaigns and the monthly ReadyTalk Webinar Series and corresponding newsletter. She works closely with the sales team and product marketing to develop lead generation and nurturing programs for prospects. Here are just a few areas she's involved with on a daily basis: - Campaign creation, management and messaging for sales team prospecting - Email communications and landing page creation - Marketing automation program... read more

Facebook: Profile, Group, Fan Page. What's the Difference?

Facebook profile, Facebook group, or Facebook fan page. We get this question a lot. What's the difference? Which, if any, do I need? And how can I even keep up with all of it? As a user, you know what's possible on Facebook. You can update your nonprofit's information, post photos, comment on what other nonprofits are doing, and so on. But maybe, by mistake, you made a personal profile for your nonprofit. Or more likely, you - or someone in your nonprofit created a Facebook Group a couple years ago,... Read More » » read more

Drupal vs. WordPress - What's the Difference?

Even more more important than the difference between Drupal and WordPress, is which of the two is the better choice for your nonprofit. Both Drupal and WordPress are open source content management systems, meaning that technically both are free to use. Drupal is a wonderful, customizable content management system that 1000s of organizations use effectively and successfully. However, for organizations without IT-experts, specifically coding experts, Drupal tends to be more challenging to use. The... Read More » » read more

Free Site for Your Nonprofit

BlitzLocal so believes in helping nonprofits develop a vital presence on the Web that we provide pro bono and drastically discounted service support for your nonprofit. Using WordPress, we put together a very basic page webpage for your organization. Click here for information about our nonprofit webpages. Read More » » read more

A Manager's Checklist for Online Success

Have you been attending our Nonprofit Series? The final event is coming up this Tuesday, June 29th @ 2:00ET, and we've gathered some excellent feedback to address. Here is a list of questions our audiences have asked over the course of the series: SEO, WordPress, Google Grants, Facebook that our experts will be covering. Don't miss out! How can you make WordPress work with e-commerce - special event ticket sales, merchandise sales, auctions, donations, etc.? How do you set up an organization page... Read More » » read more

Facebook Insights and 7 deadly Sins to Avoid

Facebook's Jon Fougner and BlitzLocal demonstrated how Facebook Pages and Ads can powerfully  connect nonprofits with their supporters in the  ReadyTalk Webinar Series on April 28. Fougner said Facebook is better than other online sites at generating interest because it incorporates  social context. A person is more likely to click that they "Like" a cause or support it financially if they  see that their friends already have done so. Dennis Yu, CEO of local Internet marketing firm BlitzLocal,... Read More » » read more

Google Grants for Non-Profits: Key Learnings from the ReadyTalk Webinar

Last week, Kristie Mun of Google Grants and Brett Meyer of NTEN (the Nonprofit Technology Network) graciously shared insights into what the program is and best practices for how to take advantage of this free adverting program for non-profits.   If you missed the webinar, watch a recording of it here. Be sure to visit the Google Grants website for additional details and program application form. Here are a few of the highlights: If you’re a qualified non-profit-- a 501(c)(3) in good standing that... Read More » » read more

WordPress for Non-Profits Webinar: Key Learnings

If you missed this ReadyTalk webinar the other day, you can catch a recorded version here.   We had special guest Don Campbell, one of the world's pre-eminent experts on the WordPress platformand President of Expand2Web. In short, if you have no money, no resources, and no technical skills-- no problem! You can get an easy to use site for free-- just pay a few bucks a month to have it hosted somewhere. Let's go over some of the key takeaways from the webinar, plus answer a few common questions...Read More » » read more

Google bans 30,000 advertisers—and how this affects you

That represents 5.3% of their active advertiser base, which is about 570,000 advertisers strong. Despite that loss, their overall revenues were up 13% from Q3 to Q4 of last year, according to a new report released by AdGooroo. The 4th quarter is typically strong because of the holiday shopping season, as gains from brick and mortar, plus “click and mortar” stores, more than offset the spammers that were banned.  The report noted that overall search volumes between November and December didn’t... Read More » » read more

Office Humor with a Holiday Spin

I’m switching it up this month in honor of the impending, or rather already bustling Holiday madness, and sending out a bit of Yuletide humor. Please feel free to sing out loud to the tune of Silent Night. You'll likely get so caught up in the festiveness of the song, your co-workers may start to sing along. See - the rhyming has already begun.     Silent night, late work night All is calm now, I just might Wrap it up at the office for now These to-do’s seem fairly mild I’ll sleep in heavenly peaceS... Read More » » read more

Going Green to Avoid the Red - Part 2

In my last entry, I addressed how the “green” affect can actually have an impact on the ‘red’ within your company, in regards to the bottom line. I also stated that by being a web and audio conferencing company, ReadyTalk is very engaged in being “green”. The next logical question to follow up with might be, “How exactly does this green approach work?” Well, I’ve come across a few articles that address this topic and have summarized the important points below: More than 25% of the population in... Read More » » read more

Going Green to Avoid the Red - Part 1

Let's be honest, going "green" has a nice ring to it. Makes us feel all warm and fuzzy. We are contributing. We are being responsible. We are treating planet earth as though it actually means something to us! Why are companies really going green? If we strip it down to the bare bones of the matter, I think we can safely say that tone factor rings true across the board. The majority of today’s businesses want and NEED to watch their bottom line and, unfortunately, it seems like that bottom line is... Read More » » read more

GREEN: It's the New Black

When thinking of ‘green initiatives’, individuals are usually one of the following: confused over zealous & uninformed educated & participating I would say that as a whole we are moving toward 3, however, there are plenty out there that still fall into the first two categories.   What does it mean to be “green”? Good question. I honestly had only an inkling of what the popular terminology actually entailed before I started working on a series of web seminars that we will be hosting over the following... Read More » » read more

A Method for the Madness

As I had mentioned in my last posting, my partner in crime and fellow web seminar guru Jessica Kahn and I have been brainstorming as to how we can revamp or rev-up our web seminar series. So, how might one go about "renovating" the norm in order to gain more appeal, yet retain a reputation of reliability? Sometimes even the slightest changes can make people weary, however, it can also be the slightest change that can catalyze an audience and funnel in a fresh crowd as well. That's one of...Read More » » read more

Learn as You Grow

I’ve recently celebrated my three month anniversary…with ReadyTalk. So far, we seem to make a good pair and I foresee a bright and promising future ahead of us. Hand in hand we are tackling the vast and expansive world of web and audio conferencing, specifically in the area of campaign planning for our web seminar series. I digress. My role in this relationship that has developed over the last three months has been a learning process – as are most relationships, I’ve discovered. Luckily, I’ve... Read More » » read more