Next week, ReadyTalk will be heading to Orlando for Eloqua’s annual user conference, Eloqua Experience.
We’ll be hands-on showing off some new features of ReadyTalk for Eloqua. This set of Cloud Connectors helps marketers understand prospects' buying behavior and move leads through the pipeline faster by integrating webinar data directly with Eloqua’s marketing automation platform. We’ve added some new features/functionality around webinar recordings, so if you’ll be there stop by booth #226 for a sneak peek. If you’re not attending, keep watching the blog for details.
If you’ll be at Eloqua Experience, be sure to attend JS, PhP, cURL Oh My! Form Reposting with Closed Loop Reporting for ROI on Wednesday at 1:30 p.m. ReadyTalk’s Mike McKinnon will be presenting on how closed loop reporting, in conjunction with the campaign canvas, allows Eloqua users to gauge overall campaign effectiveness as measured by inquiries, generated activities, opportunities and ultimately revenue.
As if that wasn’t enough excitement, ReadyTalk is also a finalist for two Markie awards, which recognizes companies for a variety of marketing and sales achievements. For the second year in a row, ReadyTalk is a finalist for Sales Impact, which recognizes marketing organizations that have given sales teams the tools, technology and techniques that improve win rates, sales velocity or competitive advantage. We’re also up for Revenue Growth for a specific quarter-over-quarter or year-over-year revenue growth rate driven in large part by marketing campaigns and processes. To be a finalist among a very elite (and smart) crowd is an honor.
We look forward to connecting you at Eloqua Experience!