Complex sales often equal complex campaigns that are targeted at a very specific user persona. This can mean it will take a bit more effort to capture your ideal qualified lead, but it also has the potential to be a turn into the type of client you seek.
This year ReadyTalk is the official sponsor of the B2B Advanced Marketing Practices Handbook published by MarketingSherpa. This book is full of B2B marketing best practices ranging from lead generation, content creation, nurturing tactics and the most effective vehicles to use in distributing all of your information. Campaign planning can be overwhelming but when you have an in-depth study of over 900 B2B marketers to share some insight, hopefully the task won’t seem quite as daunting. You can download an excerpt from the book here.
We’ve also put together a corresponding webinar this month that goes hand-in-hand with the topics addressed in the book. Join us on Thursday, March 17th at 2:00ET as Jen Doyle, Senior Research Analyst for MarketingSherpa and author of this year’s handbook, and Kirsten Knipp, Director of Product Evangelism for HubSpot share their approaches to demand generation. If you’ve never heard of the FUEL Methodology this is a great opportunity to learn more about how attracting, qualifying and automating your lead process can boost your sales conversion rate. Who doesn’t like that?
All webinar registrants receive a $100 discount toward the purchase of the B2B Advanced Marketing Practices Handbook through March 31st. Visit the following link to purchase your copy: http://ReadyTalkWebinar.MarketingSherpa.com. Be sure to sign up for Thursday’s webinar as well and/or follow the webinar discussion on Twitter with the hash tag #SherpaWebinar.