To maximize the connections and increase collaboration started by webinars, you’ll want to integrate social media as much as possible to create a well-rounded presence. Read on to learn six simple ways to integrate social media with web conferencing:
1 – Set up a branded profile on multiple social media channels, inviting others to register for the webinar, ask questions and share before and after the webinar. This helps to create a central “meeting space” where participants can easily get in touch with you, get reminders of the event, and gain access to your conference services.
2 – Add an event section to your business or professional blog and generate a series of posts about the webinar topic before the event, announce the webinar registration, then address questions after the event. This can be a great way to encourage the exchange of ideas through blog comments, and it can give you additional points to cover during the actual webinar.
3 - Brand your presentation slides and materials with all your professional social media logos. You want to make sure that all web conference participants know that you are active on social media and that it’s OK to connect with you there.
4 – Send meeting participants a link to the webinar that includes social media URLs. If you are sending out a webinar invitation, add your social media near the bottom and ask others to follow you and ask questions.
5 – Assign a unique Twitter hashtag (#) and provide a way for web conference participants to talk, connect, and share in real time. This is a way that the best social media marketers get the conversation flowing and have access to participants in the hours and days following the virtual meeting.
6 – Use social media to thank participants for attending, send accompanying materials, offer incentives, and maintain contact. Your participants took time out their busy lives to listen to you, so reward them with exclusive access to information and your sincere thanks.
Any virtual meeting can be enhanced by the use of social media tools. Take advantage of all the resources available to you and grow your social networks as often as possible.
How does your organization use social media in conjunction with webinars?