ReadyTalk

Meet with Confidence

The Webinar Field Guide: A start-to-finish toolkit for a blockbuster event

Posted by Simone Nabers on
Share this Post:

In a recent webinar with Demand Metric, Chief Analyst, Jerry Rackley discussed the method for creating a buzz-worthy webinar – from formulating an idea and generating the best targeted audience, to capturing their attention during the event and creating a compelling reason to follow-up.

Create a Buzz-Worthy Webinar

Similar to a blockbuster movie, an outstanding webinar takes work - a lot of work. Managing the webinar process could take an entire production crew - a resource most of us don’t have. Fortunately, if you’re successful in your approach, you’ll have all the facets of a big screen hit: buzz-worthy and highly anticipated, a great box office turnout and the potential for plenty of great follow-up marketing opportunities.

So where do you start the process? (Seems a little daunting when I’m putting you head to head with a critically acclaimed movie, I know.) Good news - we’ve already laid some of the groundwork. Now you just have to fill in the blanks. Utilize this Webinar Field Guide which includes 11 templates designed to help you orchestrate your webinar marketing activities, from pre-production to post-event campaigns.

Here is a teaser of what you’ll get (keeping with the theme of great movies, we have to keep you in suspense, at least for a little while):

  • Webinar Plan - A mini marketing plan for your webinar strategy.
  • Sample Webinar Program Manager Job Description - A sample job description that breaks out the skills and responsibilities required in this role.
  • Webinar Project Management - Manage your upcoming, current and past webinars, as well as the team or individual responsible for each.
  • Webinar Maturity Assessment - Track and assess your webinar program's performance over time to quickly make improvements.
  • Webinar ROI CalculatorEffectively measure the estimated and actual return on time and budget spent on your webinar production.

P.S. If you still find yourself in need of some support, ReadyTalk provides professional, tailored webinar services that offer help from set-up to reporting.

 

 


Comments for The Webinar Field Guide: A start-to-finish toolkit for a blockbuster event

blog comments powered by Disqus

Recent Posts

New from ReadyTalk - Quick Share My Desktop

New from ReadyTalk - Quick Share My Desktop Hot off the press - we've just released an enhancement to our Quick Launcher product (available on Windows today and Mac next week). The...

Internet-wide Security Risk: How ReadyTalk is Addressing “Heartbleed”

It’s been all over the news: a major vulnerability in the encryption technology used across much of the Internet was recently discovered. The vulnerability causing these issues is...

Webinars: The Gateway Drug to a Video Marketing Strategy - Q&A Session Review

We recently hosted a webinar with the video marketing gurus over at Vidyard to dive into the idea of launching a video marketing strategy with the materials most of us already have...

Nobody is Watching Your Webinar and How to Fix It

Content is everywhere and in every form – videos, tweets, blogs, forums, whitepapers. I recently read an article that said by 2020 the amount of information on the Web is expected...

New from ReadyTalk - Modern meeting controls and VoIP enhancements

You may have noticed more frequent changes from ReadyTalk lately. In an effort to keep our controls fresh and functional for all of our different users we are continuously...

Comparing the Value of Webinar Leads vs. Email List Leads

Over time, marketers have innovated and refined many online avenues for lead generation, but the legacy email list continues to remain a top favorite. Viable alternatives, such as...

Feature Friday: How to Upload Your Video Clip

  Why Use this feature? I think it is safe to say that everyone hates when they see the word “download”. And the last thing someone wants when hosting a web conference is to lose...

The 8 Most Common Audio Conferencing Issues

Audio conferencing affects every area of business. From customer service to investor relations, poor audio quality is associated with a lack of professional competence. In order to...

Feature Friday: Promoting to Co-Presenter vs. Granting Control...What's the Difference?

Visit the ReadyTalk blog every Friday to learn more about a ReadyTalk feature.   We get a lot of questions on the difference between granting control and promoting someone...