ReadyTalk

Meet with Confidence

The Webinar Field Guide: A start-to-finish toolkit for a blockbuster event

Posted by Simone Nabers on
Share this Post:

In a recent webinar with Demand Metric, Chief Analyst, Jerry Rackley discussed the method for creating a buzz-worthy webinar – from formulating an idea and generating the best targeted audience, to capturing their attention during the event and creating a compelling reason to follow-up.

Create a Buzz-Worthy Webinar

Similar to a blockbuster movie, an outstanding webinar takes work - a lot of work. Managing the webinar process could take an entire production crew - a resource most of us don’t have. Fortunately, if you’re successful in your approach, you’ll have all the facets of a big screen hit: buzz-worthy and highly anticipated, a great box office turnout and the potential for plenty of great follow-up marketing opportunities.

So where do you start the process? (Seems a little daunting when I’m putting you head to head with a critically acclaimed movie, I know.) Good news - we’ve already laid some of the groundwork. Now you just have to fill in the blanks. Utilize this Webinar Field Guide which includes 11 templates designed to help you orchestrate your webinar marketing activities, from pre-production to post-event campaigns.

Here is a teaser of what you’ll get (keeping with the theme of great movies, we have to keep you in suspense, at least for a little while):

  • Webinar Plan - A mini marketing plan for your webinar strategy.
  • Sample Webinar Program Manager Job Description - A sample job description that breaks out the skills and responsibilities required in this role.
  • Webinar Project Management - Manage your upcoming, current and past webinars, as well as the team or individual responsible for each.
  • Webinar Maturity Assessment - Track and assess your webinar program's performance over time to quickly make improvements.
  • Webinar ROI CalculatorEffectively measure the estimated and actual return on time and budget spent on your webinar production.

P.S. If you still find yourself in need of some support, ReadyTalk provides professional, tailored webinar services that offer help from set-up to reporting.

 

 


Comments for The Webinar Field Guide: A start-to-finish toolkit for a blockbuster event

blog comments powered by Disqus

Recent Posts

How to Write the Break Up Letter

I recently shared 15 Ways You Know It's Time to Break Up (with your conferencing provider) because not every relationship is meant to last forever.   Once you have decided it is in...

What We Learned: 3 Webinar Features You Should be Using Today

What We Learned:  3 Webinar Features You Should be Using Today Yesterday, we hosted a great webinar on some new ReadyTalk features: 3 Webinar Features You Should be Using Today. We...

3 Webinar Features You Should be Using to Get More Value from Your Webinars

3 Webinar Features You Should be Using to Get More Value from Your Webinars “Am I getting ROI on my webinars? How can I make it be better?” These questions are often in the back of...

Online Meetings Like a Boss!

Online Meetings Like a Boss! Just because a meeting is happening online, isn't an excuse for it to be a waste of time. Want to host better online meetings? Check out these 8 tips...

4 Ways to Join a ReadyTalk Meeting Faster

4 Ways to Join a ReadyTalk Meeting Faster ReadyTalk offers more ways than ever to meet online faster, right from where you are working. Join a webinar on the go from your mobile,...

ReadyTalk for Salesforce1 Now Available

Schedule Meetings From Your Phone! With ReadyTalk for Salesforce1, you can schedule meetings right from your phone. And all the important details of your customer meeting or...

7 Ways to Do Security

7 Ways to Do Security If security is a priority for your organization, you will want to ensure that your audio and web conferencing services and recordings are not being accessed...

It's All About Velocity (part III)

This is the final post in a three-part series on funnel velocity. As we talked about in my first post, velocity is a key measurement for marketing efficiency. In my second post, I...

It's All About Velocity (part II)

As you read in yesterday's post on funnel velocity, you first need to identify all of the breakpoints in your lead process before you can start tweaking them. Let’s take a look at...