ReadyTalk

Meet with Confidence

Webinar Toolkit: Making a Case for Webinars

Posted by Simone Nabers on
Share this Post:

Last week, we hosted a webinar with Demand Metric on streamlining the sales cycle by mapping webinar content to the funnel stages (love these guys, by the way - if you're in need of any type of marketing related template, they probably have it). Most marketers view webinars as a legitimate driver in their demand gen programs but that doesn't mean the rest of your organization shares the same sentiment. Often, our marketing teams are limiting the potential of webinars to top-of-funnel prospecting (which can hurt our case), when really webinars can truly provide value across the entire span of the buyers' journey. 

Rally the troops behind your webinar strategy

So what are the next steps when you have tried launching a webinar program, successful or not, and lack buy-in from other key stakeholders?

We’ve put together the Making a Case for Webinars Toolkit  to help you convey value and rally the troops around your webinar strategy. This kit includes:  

  • Competitive Webinar Tracker
  • Web Conferencing Vendor Evaluator
  • Webinar Budget Template
  • Webinar Plan Template
  • Webinar Services RFP
  • Webinar Program Business Case
  • Webinar Program Manager Job Description
  • Webinar Topic Mapping Tool

Whether the purpose is to supplement your lead generation efforts and carry those events over into other buying stages or build community and provide training for your current customers – gaining the support for your vision is crucial. 

These tools will jumpstart your effort. For as much time and effort is allotted to compose, promote, deliver and follow-up on a webinar, I'd think we'd all agree that the more we can tweak and tune our process, the better leads we'll drive. This makes for a much happier sales force and proof of value for executive team.

What is your biggest struggle when it comes to your webinar program? Is it on the front end (gaining buy-in, implementing, etc.) or on the execution and follow-up side? We've got tools for that too! If you’re interested in other resources to aid in your webinar efforts check out the entire Webinar Survival Toolkit on our website.

 


Comments for Webinar Toolkit: Making a Case for Webinars

blog comments powered by Disqus

Recent Posts

How to Identify and Clean up Bad Data

How to Identify and Clean up Bad Data The implications of bad data are huge, as we discussed in this post. It causes not just direct financial losses to the tune of $600 billion...

Top 5 Webinar Lead Generation Mistakes

Top 5 Webinar Lead Generation Mistakes A webinar is a proven medium to generate high quality leads. However, merely going through the motions does not guarantee leads. For the...

Moving your Organization to a Strategic Demand Generation Strategy [Guest Post]

Today's post is provided by Carlos Hidalgo, CEO and Principal at ANNUITAS. You can follow Carlos on Twitter, @cahidalgo. I had the privilege to present on a webinar sponsored by...

How to Target a Demand Generation Audience vs. a Nurturing Series

How to Target a Demand Generation Audience vs. a Nurturing Series   A basic marketing funnel includes three phases: demand generation, lead nurturing and sales. It's like a person...

Cost Analysis of Webinar Leads

 Cost Analysis of Webinar Leads Webinars have gained popularity as a cost effective lead generation tactic in the past couple of years. Depending on your webinar strategy, the...

Webinar Promotion Q&A with Marketing Experts

Your Webinar Questions Answered by HourlyNerd's Dan Slagen and ReadyTalk's Shawn Cardinal On August 19, Dan Slagen, the CMO of HourlyNerd spoke on ReadyTalk’s webinar series about...

Watch your audience go from yawn to yay!

ReadyTalk Hosts Susan Stewart on our Webinar Series Time and time again people eagerly register for webinars, to only drift off from the live event and leave the webcast wondering...

The Cost of Bad Data

Cost of Bad Data Bad data is data that is not perfect – it could be incorrect data, data with missing chunks or data that is delayed. Most businesses do not realize it yet, but bad...

Optimize Your Webinar Spending with the Webinar ROI Calculator

Optimize Your Webinar Spending with the Webinar ROI Calculator As a marketer, you’re probably asked to provide weekly results in order to justify your budget and efforts. Week over...