ReadyTalk

Meet with Confidence

Webinars: The Gateway Drug to a Video Marketing Strategy - Q&A Session Review

Posted by Simone Nabers on
Share this Post:

We recently hosted a webinar with the video marketing gurus over at Vidyard to dive into the idea of launching a video marketing strategy with the materials most of us already have – webinar recordings. We had a little fun with the theme on this one. With a number of Breaking Bad fans on our marketing team, we decided that we’d run with the idea of webinars as a gateway drug to a video marketing strategy (queue theme music).

We’ve all been on a webinar about webinars before, but not quite with this twist - and Breaking Bad had plenty of twists. Just as Walt walked a fine line (for a while at least) between high school chemistry teacher and impending drug lord, webinars are a jump off point for video marketing when you introduce some creativity. In the same light, the common elements you need to create your ‘product’ (videos) are right at your fingertips. However, to truly get your customers hooked, you have to take your webinars to the next level and deliver an engaging on-demand experience. 

If you’re a marketer and you haven’t put together your video strategy, don’t worry, you’re not alone. Our webinar included a solid thirty minutes just for Q&A on the topic and we still didn’t get to all of the questions. Which also is why you’re reading this blog – you have questions of your own. But wait, how about you WATCH the Q&A instead? In practicing what we preached during the live webinar, we compiled a list of 8 burning questions posed by our audience and answered them in an eight minute video session. So without further ado …

We hope this quick video was just as informative as it was funny (at least we think we’re funny, you may think otherwise). You can also view the entire webinar  with more great questions and discussion from our presenters. With some preparation and basic editing skills you can transform your webinar recordings to take on new life beyond the archive page. And don't forget about the distribution! We touch on this in the video, go back and watch - it's worth the sixty seconds. We hope you can take these tips and begin to build a comprehensive video library, starting with your webinar archives, that will continue driving leads into and down the funnel. 

 

 


Comments for Webinars: The Gateway Drug to a Video Marketing Strategy - Q&A Session Review

blog comments powered by Disqus

Recent Posts

It's All About Velocity (part III)

This is the final post in a three-part series on funnel velocity. As we talked about in my first post, velocity is a key measurement for marketing efficiency. In my second post, I...

It's All About Velocity (part II)

As you read in yesterday's post on funnel velocity, you first need to identify all of the breakpoints in your lead process before you can start tweaking them. Let’s take a look at...

It's All About Velocity (part I)

This is the first post in a 3-part series about funnel velocity. These days’ marketers are really good about measuring a lot of things. Most marketers could tell you their CPA...

Not more content, better content

Not more content, better content A recap of Ann Handley’s Everybody Writes webinar presented on 11/13   ReadyTalk, Marketo, and several other sponsors were fortunate enough to host...

15 ways to know it’s time to break up (with your conferencing provider)

The road to a fulfilling, enduring conferencing partnership is almost always littered with a few attempts that turned out to be bad technology experiences, poor customer support...

Volunteers in Action: ReadyTalk helps out with Clothes to Kids

ReadyTalk recently had a chance to make our third visit to an awesome organization called Clothes to Kids! We brought along 10 volunteers to help kids and parents shop for clothes...

Debunking Webinar Myth #8: People never attend webinars

Debunking Webinar Myth #8: People never attend webinars Again, when it comes to webinars, it’s important that you manage your expectations. While you might have a lot of...

Debunking Webinar Myth #7: Webinar promotion is expensive

Debunking Webinar Myth #7: Webinar promotion is expensive. This is one of those myths that perplexed us the most. We live in a world dominated by the Internet. Marketers can...

Everybody writes – why you should care about content marketing

Everybody writes – why you should care about content marketing At the end of each year, I like to look back and see if the predictions the experts forecasted for the “hottest...