ReadyTalk

Meet with Confidence

Webinars: The Gateway Drug to a Video Marketing Strategy - Q&A Session Review

Posted by Simone Nabers on
Share this Post:

We recently hosted a webinar with the video marketing gurus over at Vidyard to dive into the idea of launching a video marketing strategy with the materials most of us already have – webinar recordings. We had a little fun with the theme on this one. With a number of Breaking Bad fans on our marketing team, we decided that we’d run with the idea of webinars as a gateway drug to a video marketing strategy (queue theme music).

We’ve all been on a webinar about webinars before, but not quite with this twist - and Breaking Bad had plenty of twists. Just as Walt walked a fine line (for a while at least) between high school chemistry teacher and impending drug lord, webinars are a jump off point for video marketing when you introduce some creativity. In the same light, the common elements you need to create your ‘product’ (videos) are right at your fingertips. However, to truly get your customers hooked, you have to take your webinars to the next level and deliver an engaging on-demand experience. 

If you’re a marketer and you haven’t put together your video strategy, don’t worry, you’re not alone. Our webinar included a solid thirty minutes just for Q&A on the topic and we still didn’t get to all of the questions. Which also is why you’re reading this blog – you have questions of your own. But wait, how about you WATCH the Q&A instead? In practicing what we preached during the live webinar, we compiled a list of 8 burning questions posed by our audience and answered them in an eight minute video session. So without further ado …

We hope this quick video was just as informative as it was funny (at least we think we’re funny, you may think otherwise). You can also view the entire webinar  with more great questions and discussion from our presenters. With some preparation and basic editing skills you can transform your webinar recordings to take on new life beyond the archive page. And don't forget about the distribution! We touch on this in the video, go back and watch - it's worth the sixty seconds. We hope you can take these tips and begin to build a comprehensive video library, starting with your webinar archives, that will continue driving leads into and down the funnel. 

 

 


Comments for Webinars: The Gateway Drug to a Video Marketing Strategy - Q&A Session Review

blog comments powered by Disqus

Recent Posts

Top 5 Webinar Lead Generation Mistakes

Top 5 Webinar Lead Generation Mistakes A webinar is a proven medium to generate high quality leads. However, merely going through the motions does not guarantee leads. For the...

Moving your Organization to a Strategic Demand Generation Strategy [Guest Post]

Today's post is provided by Carlos Hidalgo, CEO and Principal at ANNUITAS. You can follow Carlos on Twitter, @cahidalgo. I had the privilege to present on a webinar sponsored by...

How to Target a Demand Generation Audience vs. a Nurturing Series

How to Target a Demand Generation Audience vs. a Nurturing Series   A basic marketing funnel includes three phases: demand generation, lead nurturing and sales. It's like a person...

Cost Analysis of Webinar Leads

 Cost Analysis of Webinar Leads Webinars have gained popularity as a cost effective lead generation tactic in the past couple of years. Depending on your webinar strategy, the...

Webinar Promotion Q&A with Marketing Experts

Your Webinar Questions Answered by HourlyNerd's Dan Slagen and ReadyTalk's Shawn Cardinal On August 19, Dan Slagen, the CMO of HourlyNerd spoke on ReadyTalk’s webinar series about...

Watch your audience go from yawn to yay!

ReadyTalk Hosts Susan Stewart on our Webinar Series Time and time again people eagerly register for webinars, to only drift off from the live event and leave the webcast wondering...

The Cost of Bad Data

Cost of Bad Data Bad data is data that is not perfect – it could be incorrect data, data with missing chunks or data that is delayed. Most businesses do not realize it yet, but bad...

Optimize Your Webinar Spending with the Webinar ROI Calculator

Optimize Your Webinar Spending with the Webinar ROI Calculator As a marketer, you’re probably asked to provide weekly results in order to justify your budget and efforts. Week over...

ReadyTalk Makes Outside Magazine's 2014 list for "Best Places to Work"

The 2014 Outside Magazine “Best Places to Work” winners have been released, and ReadyTalk is happy to announce that we have made this year's list. For the past seven years, Outside...