“Yesterday, all my troubles seemed so far away
Now it looks as though they're here to stay
Oh, I believe in yesterday”
I have to agree with the middle stanza of this Beatles’ hit. It does seem that troubles overstay their welcome; however, I’d go out on a limb and say that if Paul and Ringo had a glimpse of what today’s technology can accomplish, they’d be singing an entirely different tune. Technology is definitely making it easier to deal with challenges and move on to the next more quickly.
Imagine all the people…collaborating in real-time, creating content, removing roadblocks even from remote locations.
We certainly don’t have to imagine. We’ve moved from fax machines and switch boards to multi-bridge conference lines and web conferencing platforms with application and desktop sharing. And, these technologies have now become the norm. Today, our ‘troubles’ may simply stem from trying to keep pace with emerging technologies.
You say you want a revolution? We’d tell you that it’s evolution, and we’ve got a real solution. When it comes to conferencing capabilities, there has been a continual stream of advances from web controls for audio conferences, one-click recording and editing tools to content syndication and real-time social media sharing capabilities.
But not all conferencing providers are evolving like ReadyTalk. Here is a list of items we think you ought to consider when comparing different platforms:
- Is it flexible enough to be utilized across departments?
- Can it be used for various types of online meetings (marketing webinars, sales demos, remote office collaboration, training…)?
- Is it able to integrate with other technology platforms you use? (CRM, social media networks, email…)?
- Does it provide campaign tracking capabilities and metrics – planning, engagement, and follow-up tools to share your meetings?
So consider how your provider’s product has evolved (or not) to meet your business collaboration needs. And if it appears as though its time for a change, I’d offer you one last suggestion:
“Come together, right now over…ReadyTalk.” You get the idea.
Evolution of Conferencing (Part I)
Evolution of Conferencing (Part II): The 21st Century Marketer
Evolution of Conferencing (Part III): Lessons Learned from a Pro