ReadyTalk

Meet with Confidence

2012 is the Year of Clean Data for ReadyTalk

Posted by Mike McKinnon on
Share this Post:

In my last post, I wrote about the importance of assessing the health of your database. Because if you don’t know what is wrong, then you cannot fix it. Once you have assessed the state of your database against your ideal customer profile and your total marketing reach, it is a good idea to benchmark the current state of your databse so you can track improvement.

After benchmarking, there are a couple of ways you can go about cleaning and appending data; you can choose to do all of this internally or you can hire the services of an organization that does it for you.

If you choose to do this internally, there are several ways:


  1. Offer content or a giveaway with a form that enables progressive profiling for the fields/data that are unknown

  2. Re-engagement campaign to inactive prospects to try to get them to opt back into mailings or  verify their contact information

  3.  Tele-prospecting to suspect accounts


There are also several companies that specialize in this type of activity as well:

 


  1. They can append missing data and verify emails through automated queries that bump against external databases

  2. They can telephone to verify information

  3. They can identify role-based contacts as well


Regardless of which route you choose to go, once you have cleaned your database and appended information, you need to make sure you take steps to keep it as clean as possible. Business data tends to degrade at the rate of 3 to 6 percent per month so ongoing maintenance is essential to the health of any database.

 

 

I would love to hear some of the ways that you have appended and cleaned your data.

 

As the senior demand generation manager at ReadyTalk, Mike helps manage and execute ReadyTalk’s demand generation programs, which include email, online advertising, telemarketing and tradeshows. He also oversees ReadyTalk’s lead management process and marketing funnel by using Eloqua and Salesforce.com to automate ReadyTalk’s nurturing programs and lead follow-up.


Comments for 2012 is the Year of Clean Data for ReadyTalk

blog comments powered by Disqus

Recent Posts

Internet-wide Security Risk: How ReadyTalk is Addressing “Heartbleed”

It’s been all over the news: a major vulnerability in the encryption technology used across much of the Internet was recently discovered. The vulnerability causing these issues is...

Webinars: The Gateway Drug to a Video Marketing Strategy - Q&A Session Review

We recently hosted a webinar with the video marketing gurus over at Vidyard to dive into the idea of launching a video marketing strategy with the materials most of us already have...

Nobody is Watching Your Webinar and How to Fix It

Content is everywhere and in every form – videos, tweets, blogs, forums, whitepapers. I recently read an article that said by 2020 the amount of information on the Web is expected...

New from ReadyTalk - Modern meeting controls and VoIP enhancements

You may have noticed more frequent changes from ReadyTalk lately. In an effort to keep our controls fresh and functional for all of our different users we are continuously...

Comparing the Value of Webinar Leads vs. Email List Leads

Over time, marketers have innovated and refined many online avenues for lead generation, but the legacy email list continues to remain a top favorite. Viable alternatives, such as...

Feature Friday: How to Upload Your Video Clip

  Why Use this feature? I think it is safe to say that everyone hates when they see the word “download”. And the last thing someone wants when hosting a web conference is to lose...

The 8 Most Common Audio Conferencing Issues

Audio conferencing affects every area of business. From customer service to investor relations, poor audio quality is associated with a lack of professional competence. In order to...

Feature Friday: Promoting to Co-Presenter vs. Granting Control...What's the Difference?

Visit the ReadyTalk blog every Friday to learn more about a ReadyTalk feature.   We get a lot of questions on the difference between granting control and promoting someone...

Feature Friday: Video Conferencing

Why use this feature? Looking for ways to be a more effective collaborator?  Make your small interactive meetings more productive by integrating video conferencing with no extra...